Company profile July 2012 factsheet Company profile Incorporated in 1765 1913: distinguished with title Royal Royal Wessanen is a leading company in the organic food market in Europe. In 2011, Wessanen generated Headquarters in Amsterdam (NL) revenue of €594 million with 1,600 employees. Since 1959 listed at NYSE Euronext Amsterdam (WES NA) Royal Wessanen Market cap ± €180 mln (July 2012) Operating mainly in France, the Benelux, the UK, Germany and Italy, we manage and develop our brands and products in the grocery and health Shares outstanding: 76mln food channels. Our brands - such as Bjorg, Whole Earth, Zonnatura, Clipper, Bonneterre, Ekoland, De Rit, Allos and Tartex - are pioneering Leading in organic food in Europe brands in the organic food markets. Next to our leading position in organic food businesses, we also produce and market frozen snack products (Beckers, Bicky) in the Benelux (Frozen Foods). Our US operations (ABC) will be divested in 2012.
Factsheet July 2012Strategic objectives 2012-2014 In € million Q2 ‘12 Q2 ‘11Topline growth Revenue (continuing operations) 151 161o Grow core brands & core categories Normalised operating result 2.2 7.3o Build strongholds in new markets Net result, attributable to equity holders 3.1 5.4o Country specific growth strategies Operating cash flow (continuing operations) 4.0 (1.5)o Launch fewer, bigger, better innovations Net debt 62 39o Execute acquisitions shortlistProfitability improvemento Central sourcing savingso Pricing strategies towards customerso Improve operational excellence with SAPo Filling own factories Revenue split H1 2012Enablers 19%o Improve talent performance management Grocery 46%o Simplify how we conduct business HFS 35%o Activate Organic Expertise Centre, integrate quality Frozen FoodsOrganic, what is it?!• All organic food is GMO-free (genetically modified organisms) and food colouring is prohibited• No artificial fertilisers are allowed• Usage by food manufacturers of additives and processing aids is restricted• Strict rules the way animals must be cared for• Organic food has been grown and processed according to EU regulations• It is controlled by a unique certification system to make sure that it meets these requirements• National certifications, such as AB in France, EKO in the Netherlands and Bio in Germany• In addition, a European certification mandatory since July 2012An attractive and growing market withsignificant potential• European market €21bn in size (2011)• Per capita consumption rising although still low• Organic food increasingly engaging mainstream consumer General enquiries Phone +31 20 3122 122 Twitter @RoyalWessanen / www.wessanen.com Press, investor and analysts enquiries Carl Hoyer, VP Corporate Communications Phone +31 20 3122 140