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Here's a guide to understanding Yelp. What is Yelp? Yelp is a new kind of social networking site, centered on customer reviews of local businesses. And How Does Yelp Work? Online reputation management is a complex process, but it is also tantamount to your business success. To make the most of your online reputation, you may want to enlist the help of qualified and competent professionals like us, SPANCEPT. Contact Us Today For More Information!