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Wcparis 2014 content_chouing2

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Wcparis 2014 content_chouing2

  1. 1. Sans contenu, WP n'est rien.
  2. 2. Cédric Motte - @chouing
  3. 3. Vos 50 prochaines minutes @ . #wcparis hier ? . Réseaux sociaux & Mobile sont votre contexte... . … qui obligent à de nouveaux formats... . … que vous publiez au bon moment... . … pour – et avec - votre public. <!-- Ressources -->
  4. 4. #wcparis hier ? Photo flickr Benjamin Niess (On l'enlève si cela te gêne hein ^^)
  5. 5. Dans CMS, y a Management...
  6. 6. … et System.
  7. 7. Et pourtant... Et pourtant...
  8. 8. #blogging...
  9. 9. … #storytelling...
  10. 10. … framework & gros projet...
  11. 11. … on peut faire tellement plus.
  12. 12. You l'intervention de @kgjerstad
  13. 13. Source
  14. 14. Mais... Et pourtant... Pourquoi ?
  15. 15. Bill Gates - 1996. Source
  16. 16. Et ce n'est pas nouveau...
  17. 17. … juste remis au goût du jour.
  18. 18. Source
  19. 19. Source
  20. 20. <public think= « Ca suffit les infographies qui piquent, on a compris » > Alors, c'est quoi du contenu de qualité ? </public think>
  21. 21. ou... Les bonnes pratiques pour du bon contenu.
  22. 22. Ce que l'on pourrait finir par dénommer Etablir une stratégie éditoriale en 2014. Et ça, c'est chic !
  23. 23. Etablir une stratégie éditoriale 1/ SMO & Mobile First !
  24. 24. Les réseaux intéressants en acquisition... Source
  25. 25. … avec un impact certain sur le SEO. Source
  26. 26. Tandis que le web devient mobile, ailleurs Source
  27. 27. … comme en France. Source
  28. 28. Hors lolcat & buzz moisi, les succès sont...
  29. 29. nytimes.com/redesign
  30. 30. (Ils sont sous... wordpress.)
  31. 31. Etablir une stratégie éditoriale 2/ Pensez nouveaux formats
  32. 32. Sortez un peu du Title / Text.
  33. 33. Le live
  34. 34. Les longs formats
  35. 35. Les POM / Webdocs
  36. 36. La dataviz
  37. 37. Les cartes
  38. 38. Etablir une stratégie éditoriale 3/ Publiez au bon moment.
  39. 39. Entre aujourd'hui et demain...
  40. 40. … il ne se passerait rien ?
  41. 41. Sortir un journal par jour ?
  42. 42. Une contrainte technique...
  43. 43. … et un délai de livraison...
  44. 44. … qui créent un décalage entre ce qu'on lit...
  45. 45. … et ce qu'on vit.
  46. 46. L'émergence d'un flux de rédaction
  47. 47. Un article n'est plus un article...
  48. 48. … c'est une information qui se développe.
  49. 49. Comme le code, le contenu est forké et de nouvelles branches apparaissent.
  50. 50. Réadaptez. (1/2)
  51. 51. Réadaptez. (2/2)
  52. 52. Appréciez les stats...
  53. 53. Toutes, les stats... https://www.kissmetrics.com
  54. 54. … pour aider vos clients à planifier leur contenu.
  55. 55. Etablir une stratégie éditoriale 4/ Pour - et avec - votre public
  56. 56. Vive les personas pour définir votre cible
  57. 57. Et c'est valable pour une dream team complète !
  58. 58. Utilisez vos lecteurs (sans en attendre forcément un truc énorme)
  59. 59. Pour de simples actions
  60. 60. En jouant automatiquement avec les stats (encore)
  61. 61. En intégrant le lecteur dans la production
  62. 62. En éditorialisant leurs contributions
  63. 63. Sans se limiter à ce qu'ils racontent sur votre site
  64. 64. Mais de toute façon en les gratifiant...
  65. 65. … tout en prenant soin d'éviter celui dont il ne faut pas dire le nom.
  66. 66. (au fait) Un acheteur est un lecteur séduit par votre contenu
  67. 67. (et rassuré par votre contexte, aussi)
  68. 68. N'oubliez pas, le premier mot de CMS...
  69. 69. Soyez content ! ;o)
  70. 70. Merci de votre attention ! Et un grand merci au staff #wcparis pour l'organisation !
  71. 71. <!-- Ressources -->
  72. 72. Le live http://www.scribblelive.com/
  73. 73. Le live http://www.sourcefabric.org/en/superdesk/liveblog/
  74. 74. Le live http://www.24liveblog.com/
  75. 75. Les longs formats https://github.com/ejfox/sStory
  76. 76. Les longs formats http://aesopstories.com/story-engine/
  77. 77. Les longs formats https://www.scrollkit.com/
  78. 78. Les POM / Webdocs http://get-puppet.com/
  79. 79. Les POM / Webdocs http://www.klynt.net/
  80. 80. Les POM / Webdocs http://racontr.com/ & http://djehouti.com/
  81. 81. La dataviz http://infogr.am/
  82. 82. La dataviz http://datawrapper.de/
  83. 83. La dataviz http://timeline.knightlab.com/
  84. 84. La data(pas)viz Plein de scripts sur github... cf bas de http://goo.gl/hUAmmF
  85. 85. Les cartes http://cartodb.com/
  86. 86. Les cartes http://www.openstreetmap.org/
  87. 87. Les cartes http://www.google.com/drive/apps.html#fusiontables
  88. 88. (C'est fini, on ferme le slideshare maintenant. Là, voilà. Merci ! :o)

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