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Global Webinar: International Student Mobility Trends: Shifting Recruitment Priorities and Strategies

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A global online discussion (webinar) on international student mobility trends and recruitment strategies deliberated on how universities and colleges are preparing for a changing landscape of recruitment. What are the challenges and how they are maximizing the impact of their strategies? The hour-long online event received 1,243 registrations from around the world.

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Global Webinar: International Student Mobility Trends: Shifting Recruitment Priorities and Strategies

  1. 1. info@DrEducation.com http://bit.ly/iheWEBINAR Wednesday 12 April 2017 @UniWorldNews @DrEducationBlog @StudyPortals #GlobalEd2 Access the recording of the webinar http://bit.ly/isrVideo
  2. 2. Host UWN provides high-quality news and analysis on global higher education. UniversityWorldNews.com Online Event Partner DrEducation offers research, insights, and consulting on global higher education. DrEducation.com Lead Partner StudyPortals, the global study- choice platform, helps universities recruit the right students. StudyPortals.com
  3. 3. 19+ million users 240,000 enrolments (2016) 2,450+ participating institutions University partners in 110 countries Download StudyPortals’ 2017 Trends report on International Student Recruitment, releasing more data behind the trends discussed today. Get in touch StudyPortals.com intelligence@StudyPortals.com University partners in 110 countries Thanks to the sponsor of the webinar!
  4. 4. Interested in partnering to sponsor a webinar? info@DrEducation.com http://bit.ly/iheWEBINAR The webinar on international student mobility and recruitment is the fourth in the series of webinars on international higher education hosted by University World News and organized by DrEducation. In total, over 4,000 people from around the world have registered for these webinars.
  5. 5. Registrations and summary  1,243 registrations  Global participation: US (37%), UK (12%), Canada (6%), Other (45%)  Experienced professionals: 70% with over 10 years of experience in higher education  Related articles  “Brand is key challenge for international recruitment” ( http://bit.ly/isrBrand )  “A perfect storm for international student mobility?” ( http://bit.ly/isrStorm )  Access the video recording ( http://bit.ly/isrVideo ) 5
  6. 6. Scope of the discussion Diverse, leadership perspectives 6 Destination Countries Trends Source Countries Trends Evolving Recruitment Strategies
  7. 7. Three Waves of International Student Mobility Choudaha, Rahul (2017). Three waves of international student mobility (1999-2020). Studies in Higher Education. http://bit.ly/3Waves 7 • 1999-2006 • Talent and Terrorism • Student need: financial support • Institutional driver: research Wave I • 2006-2013 • Economics and English • Student need: academic support • Institutional driver: finance Wave II • 2013-2020 • Demographics and Destinations • Student need: career support • Institutional driver: innovation Wave III
  8. 8. Mobility by Source and Destination Countries Choudaha, Rahul (2017). Three waves of international student mobility (1999-2020). Studies in Higher Education. http://bit.ly/3Waves 8 2013 Change from 1999 Change from 1999 (%) Total 4,056,680 2,055,869 103% Destination Canada 151,244 118,778 366% UK 416,693 184,153 79% USA 784,427 332,492 74% Source China 712,157 589,081 479% India 181,872 126,436 228% South Korea 116,942 48,813 72%
  9. 9. Poll#1 The new political context in the US and the UK is…  Hurting international enrollment at my institution (38%)  Helping international enrollment at my institution (15%)  Other/Don’t Know/Can’t Say/Not Applicable (47%) My institution’s international recruitment priority is at…  Bachelor’s level (16%)  Master’s level (17%)  Both levels (46%)  Other/Don’t Know/Can’t Say/Not Applicable (21%) 9 % based on the audience live poll during the webinar
  10. 10. Kathleen Massey Registrar and Executive Director, Enrolment Services McGill University Canada - Total Enrollment: 40,493 - International Enrollment : 10,936 10 @mcgillu
  11. 11. Vincenzo Raimo Pro-Vice-Chancellor, Global Engagement University of Reading UK - Total enrolment (UK campuses): 16,415 - International: 5,090 - Total enrolment (off-shore campuses): 2,645 11 @espressoHE @UniofReading
  12. 12. Adina M. Lav Assistant Provost for International Enrollment George Washington University USA - Total Enrollment: 26,730 - International Enrollment: 4,085 12 @adinalav @GWtweets
  13. 13. Brand awareness 34% Budget/Resources 25% Visa policies 14% Expertise/Knowledge 5% Other/Don’t Know/Can’t Say/Not Applicable 22% "Brand awareness" biggest challenge for institutions recruiting international students % based on the audience live poll during the webinar
  14. 14. What are the key challenges? 14
  15. 15. What are the most promising practices? 15
  16. 16. How do you go about identifying key markets? 16
  17. 17. How are you leveraging technology? 17
  18. 18. How do you measure the impact? 18
  19. 19. Traveling to education fairs 9% Advertising/promoting institution 11% Other/Don’t Know/Can’t Say/Not Applicable 14% Building an agent network 15% Establishing feeder partnerships 28% Leveraging technology 23% Investing in "establishing feeder partnerships" emerges as an investment priority for institutions recruiting international students http://bit.ly/intl2017 % based on the audience live poll during the webinar "If you had additional 10% budget, how would you
  20. 20. If you had additional 10% budget how would you spend it? 20
  21. 21. What is the one piece of advice you would give to a university planning to grow its international enrollment? 21
  22. 22. info@DrEducation.com http://bit.ly/iheWEBINAR @UniWorldNews @DrEducationBlog @StudyPortals #GlobalEd2
  23. 23. Over 1,100 registrations http://bit.ly/iheWEBINAR
  24. 24. Over 700 registrations http://bit.ly/iheWEBINAR
  25. 25. Over 1,000 registrations http://bit.ly/iheWEBINAR

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