Hershey1(2)

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Hershey1(2)

  1. 2. Milton Snavely Hershey (September 13, 1857 – October 13, 1945)
  2. 3. EARLY LIFE <ul><li>BORN : On a farm near Dauphin Country, Pennsylvania – Sept 13 1857 </li></ul><ul><li>SCHOOLING : 4 th grade ‘Drop-out’ </li></ul><ul><li>APPRENTICESHIP : i) Lancaster Pennsylvania, Printer- ‘Drop-out’ </li></ul><ul><li> ii) 4- years with Lancaster Candy maker </li></ul><ul><li>INITIAL START-UP : i)Philadelphia, New York and Chicago – “FAILED” </li></ul><ul><li>ii) All ventures financed – mother’s family </li></ul><ul><li>FIRST SUCCESS : 1883 – Lancaster Caramel Company </li></ul><ul><li>Transition : Caramel to chocolate </li></ul><ul><li>1893 – Purchased first Chocolate making machinery- World’s Colombian Exposition </li></ul>
  3. 4. Initial Struggle <ul><li>Milton was apprenticed at a every early age in a publication & then in a confectionery shop. </li></ul><ul><li>He established his first business venture in Philadelphia & soon he became bankrupt . </li></ul><ul><li>Milton joined his father in Denver, Colorado where his father had hopes of striking it rich in the silver mines but again this proved to be failure. </li></ul><ul><li>Milton launched a second venture into the candy business in New York City ,but again with little capital, and much competition his business collapsed. </li></ul>
  4. 5. Hershey’s Company in 19 th Century
  5. 6. THE WORLD OF HERSHEYs <ul><li>1903 – Built Hershey factory, (160 km 2 ) which went on to become the largest factory </li></ul><ul><li>1905-1907 –Built ‘ The Town of Hershey’s’ consisting of houses, business, churches and transportation infrastructure </li></ul><ul><li>1907-Hershey’s Park consisting of Amusement rides, a swimming pool Ballroom, trolley cars and trains. </li></ul>
  6. 7. QUALITIES OF AN ENTREPRENEUR <ul><li>Entrepreneurs are Made not Born. </li></ul><ul><li>Calculative Risk Taking. </li></ul><ul><li>Learn from Past Failures. </li></ul><ul><li>Foresightedness. </li></ul><ul><li>Opportunity Seeker. </li></ul><ul><li>Creativity & Innovation. </li></ul><ul><li>Leadership. </li></ul><ul><li>Positive Thinking. </li></ul>
  7. 8. Vision & Mission <ul><li>Vision statement: </li></ul><ul><li>Protect and enhance the corporation's high level of ethics and conduct. </li></ul><ul><li>Maintain a strong &quot;people&quot; orientation and demonstrate care for every employee. </li></ul><ul><li>Attract and hold customers and consumers with products and services of consistently superior quality and value. </li></ul><ul><li>Sustain a strong results orientation coupled with a prudent approach to business. </li></ul>
  8. 9. Vision & Mission <ul><li>Mission Statement: </li></ul><ul><li>Undisputed Marketplace Leadership. </li></ul><ul><li>Top-tier value creation, driven by superior performance across the business system </li></ul><ul><li>Organizational capabilities and passion that compete in the present and build for the future </li></ul><ul><li>Commitment to enabling and encouraging balanced, healthy lives </li></ul><ul><li>Ability to transform consumer and customer desires to marketplace wins </li></ul>
  9. 10. Milton Hershey as a Philanthropist <ul><li>He established an educational institution for orphans. </li></ul><ul><li>He donated money for the cultural and recreational facilities for the community. </li></ul><ul><li>He always placed the well-being of his workers ahead of profits. </li></ul><ul><li>He established the M.S. Hershey Foundation, a private charitable foundation. </li></ul>
  10. 11. Sl.No INDICATORS CURRENT YEAR 1 No.of branches 11 2 No. of employees 15,000 3 Turnover Improvements – inventory and asset turnover ratios Sales – $4 bn 4 Profit/Loss NP- $311,400,00 5 Dividend declared 42.2% 6 Retained Earnings $2.14 mn 7 Type of business Public Company in sector of Consumer Goods. Industry of Confectioners. 8 No.of products Products by Category: 1.Chocolate Candy - 31 2.Sugar Confectionary - 9 3.Gum and Mint – 3 4. snacks - 5 5. Pantry Items - 8 6.Hersheys solution centre – 2 9 Market share 4.6% Market Share in Global Candy Market.-2008 7.6 US Billion Market Share in Retail Sales -2008 10 Coverage 90 different countries
  11. 12. SWOT ANALYSIS <ul><li>Strengths: </li></ul><ul><li>Hershey Foods has grown from a one-product, one plant operation to a $4 billion company . </li></ul><ul><li>Hershey entered 1996 as the largest candy maker in the United States with 30.7% market share. </li></ul><ul><li>Hershey is the largest pasta manufacturer in the United States with 28.4 % market share. </li></ul><ul><li>Hershey Foods Corporation has committed the highest standard of quality, honesty, fairness, integrity, and respect. </li></ul>
  12. 13. SWOT ANALYSIS <ul><li>Weaknesses: </li></ul><ul><li>Hershey’s global market share in the chocolate confectionary industry in only 10 percent, lowest among its competitors. </li></ul><ul><li>Hershey has a major problem that a small price increase at the retail level severely restricts consumer buying. </li></ul><ul><li>Some analysts contend that Hershey International as a separate division producing and selling diverse products is an ineffective organizational design. </li></ul>
  13. 14. SWOT ANALYSIS <ul><li>Opportunities: </li></ul><ul><li>China and India are huge untapped markets. Malaysia, Indonesia, Vietnam, and Thailand also are untapped, So, Hershey has the opportunity to gain a foothold in those Countries. </li></ul><ul><li>Hershey has a opportunity to develop environmentally safe products and packages, reducing industrial waste,& recycling. </li></ul><ul><li>Hershey can diversifies more into non-chocolate candies because that segment is growing most rapidly in foreign countries like U.S & U.K. </li></ul>
  14. 15. SWOT ANALYSIS <ul><li>Threats: </li></ul><ul><li>The main competitors of Hershey Foods are Mars and Nestle. Mars is already a threat for Hershey, because Mars has a stronger presence than Hershey in Europe, Asia, Mexico, and Japan. </li></ul><ul><li>Hershey, Mars has historically relied upon extensive marketing and advertising expenditures to gain market share, rather than on product innovation. </li></ul><ul><li>Nestle plans to continue to play to its strengths, international markets outside the United States, to combat Hershey. </li></ul>
  15. 16. Products of Hershey’s <ul><li>100 Calorie Bars </li></ul><ul><li>ALMOND JOY candy bar </li></ul><ul><li>CACAO RESERVE BY HERSHEY'S </li></ul><ul><li>CADBURY chocolates </li></ul><ul><li>5th AVENUE candy bar </li></ul><ul><li>HEATH toffee bar </li></ul><ul><li>HERSHEY'S chocolate bar </li></ul><ul><li>HERSHEY'S EXTRA Dark </li></ul><ul><li>HERSHEY'S POT OF GOLD boxed chocolates </li></ul><ul><li>HERSHEY'S KISSES brand chocolates </li></ul>
  16. 17. Products of Hershey’s <ul><li>KIT KAT wafer bar </li></ul><ul><li>MAUNA LOA </li></ul><ul><li>MILK DUDS candy </li></ul><ul><li>HERSHEY'S MINIATURES chocolate bars </li></ul><ul><li>MOUNDS candy bar </li></ul><ul><li>MR. GOODBAR candy bar. </li></ul><ul><li>HERSHEY'S NUGGETS chocolates </li></ul><ul><li>PAYDAY peanut caramel bar </li></ul><ul><li>SKOR toffee bar </li></ul><ul><li>SPECIAL DARK </li></ul>
  17. 18. QUOTES BY HERSHEY <ul><li>&quot;If I ever become rich, I am going to use my money to build schools to give every boy and girl an opportunity to get an education.&quot; </li></ul><ul><li>&quot;The value of our good is not measured by what it does, but by the amount of good it does to the one concerned.&quot; </li></ul><ul><li>&quot;One is only happy in proportion as he makes others feel happy and only useful as he contributes his influences for the finer callings in life.&quot; </li></ul><ul><li>&quot;A love that has nothing to do with each other, for I feel my love for each of you is total and all-encompassing. Please watch out for each other and love and forgive everybody. It's a good life, enjoy it.&quot; </li></ul>
  18. 19. Conclusion <ul><li>In a Long and a useful life , Milton S. Hershey provides himself to be a courageous Entrepreneur, a determined builder and a compassionate humanitarian </li></ul>

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