EDP SEMINAR @ SMA


Your Launch to the Global Arena
 International Marketing for Survival &
   Growth Outside Domestic Mar...
Company Background

Creativity, Dedication & Solution Providing
,n,mn,n,n,nn,mn,nn...to help you Innovate and Grow

      ...
Service Portfolio
        •     Government Agencies                  •   Educational Providers
               – Corporate ...
What makes a great Manufacturer?

                                Quality
                                Innovation
     ...
Are You Export Ready?


              Domestic Success?
              Production Capacity?
              Financial Resourc...
International Marketing FAQ

          Where do I find the right customer?
          Should I obtain my supplies domestica...
Why Firms Go International?


        PROACTIVE Drivers                  REACTIVE Drivers
                Profit          ...
Driving Forces of the New
                       Global Market


           Digitalization
     Information Technology
   ...
Why International Marketing (IM)?


               Opportunity
               Diversification
               Competitive E...
Common IM Pitfalls


            Insufficient Market Knowledge
            Over Standardize
            Inflexibility
    ...
Most Quoted Challenges


                                  Budget
                                HR & Time
              ...
Developing an IM Strategy



  Environmental Analysis             Opportunity Analysis
        Consumer & Culture         ...
Training & Coaching Experiences


 COACHING                           TRAINING
         Collaborative Style            Str...
Benefits of the EDP Program


                     Cost Savings
                         Focus
                      Adapt...
Dr. Sandy Chong, Ph.D. (Info. Systems)
                                Principal Consultant
                              ...
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International Marketing for Survival and Growth

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Presentation at the Singapore Manufacturers Association on International Marketing and Export Development Program

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International Marketing for Survival and Growth

  1. 1. EDP SEMINAR @ SMA Your Launch to the Global Arena International Marketing for Survival & Growth Outside Domestic Market Presented by: DR. SANDY CHONG PhD (Info.Systems), BCom (Hons) (Marketing)
  2. 2. Company Background Creativity, Dedication & Solution Providing ,n,mn,n,n,nn,mn,nn...to help you Innovate and Grow • Corporate Training & Development • Global Marketing & Corporate Communication • Supply Market Intelligence & Int’l Procurement • E-Business Development Country of Projects: Australia, Singapore, Hong Kong, Vietnam, Malaysia, Japan, China Germany, Italy, India, UAE
  3. 3. Service Portfolio • Government Agencies • Educational Providers – Corporate Communication – Business Development – Private-Public Partnership – R&D Network Development Evaluation • Healthcare – Research Training – Business Process Improvement • Airport Authorities – E-Business Strategy – Global Integrated Marketing & • Professional Services Communication – Export Marketing – Corporate Branding – E-Marketing Strategy – Business Process Improvement • Food & Beverages • Innovative Companies – Strategic Marketing – Online Trust & Privacy Strategy – Supply Market Intelligence – Export Branding – Distribution Planning & Strategy – Business Process Mgmt • Fashion, Beauty & Lifestyle – Branding & IP – Market Entry Strategy Presented by: Dr. Sandy Chong EDP Seminar for SMA 2009
  4. 4. What makes a great Manufacturer? Quality Innovation Lead-time Flexibility Cost Customer Service Presented by: Dr. Sandy Chong EDP Seminar for SMA 2009
  5. 5. Are You Export Ready? Domestic Success? Production Capacity? Financial Resources? Management Commitment? International Plan with Goals? Know-how? Presented by: Dr. Sandy Chong EDP Seminar for SMA 2009
  6. 6. International Marketing FAQ Where do I find the right customer? Should I obtain my supplies domestically or from abroad? What marketing adjustments are or will be necessary? What threats from global competition should I expect? How can I work with these threats to turn them into opportunities? What are my strategic global alternatives? Presented by: Dr. Sandy Chong EDP Seminar for SMA 2009
  7. 7. Why Firms Go International? PROACTIVE Drivers REACTIVE Drivers Profit Competitive pressures Unique products Overproduction Technological advantages Declining domestic sales Exclusive information Excess capacity Managerial urge Saturated domestic markets Tax Benefit Proximity to customers & ports Economies of scale Presented by: Dr. Sandy Chong EDP Seminar for SMA 2009
  8. 8. Driving Forces of the New Global Market Digitalization Information Technology Intellectual Property Communication Systems Presented by: Dr. Sandy Chong EDP Seminar for SMA 2009
  9. 9. Why International Marketing (IM)? Opportunity Diversification Competitive Edge Business Facilitation Presented by: Dr. Sandy Chong EDP Seminar for SMA 2009
  10. 10. Common IM Pitfalls Insufficient Market Knowledge Over Standardize Inflexibility No Integration “Not-invented-here” Syndrome Presented by: Dr. Sandy Chong EDP Seminar for SMA 2009
  11. 11. Most Quoted Challenges Budget HR & Time Buyer’s Acceptance Visibility Branding Presented by: Dr. Sandy Chong EDP Seminar for SMA 2009
  12. 12. Developing an IM Strategy Environmental Analysis Opportunity Analysis Consumer & Culture Branding IP Corporate Identity Integrated Mktg Comm Promotions Internet Marketing Presented by: Dr. Sandy Chong EDP Seminar for SMA 2009
  13. 13. Training & Coaching Experiences COACHING TRAINING Collaborative Style Structured Learning Methodology Interactive Analytical skills Case Studies Techniques In-Class Exercises Network Sharing Sharing of Experiences Strategic Thinking Networking Action Plans Cross-Selling Preparation for OMV Peer-to-Peer Support Evaluation of Implementation Presented by: Dr. Sandy Chong EDP Seminar for SMA 2009
  14. 14. Benefits of the EDP Program Cost Savings Focus Adaptability Budget Optimization Future Best Practice Presented by: Dr. Sandy Chong EDP Seminar for SMA 2009
  15. 15. Dr. Sandy Chong, Ph.D. (Info. Systems) Principal Consultant Verity Consulting Pte Ltd. Training & Consultancy Services Singapore | Australia Phone: +65 83377178/ +61 402211373 E-mail: dr.sandychong@gmail.com Web: www.verityconsulting.com.au Presented by: Dr. Sandy Chong EDP Seminar for SMA 2009

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