Running a social bakery


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Learn how to create a shareable story for your business and the tools needed to make it recommendable.

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  • How to Turn Your Bakery into a Social Media Empire
  • Ultimately, you are looking for brand advocates, influencers, and consumers to share that central message— this is why it’s pivotal to really boil your brand down to its ultimate goal and vision. At your company’s core, what exactly are you bringing to market, and why should the consumer care?Rand, Paul M. (2013-09-23). Highly Recommended: Harnessing the Power of Word of Mouth and Social Media to Build Your Brand and Your Business (p. 105). McGraw-Hill. Kindle Edition.
  • Brand fans. The most potent and influential advocates a brand can have. Brand fans are excited to talk about and share their love for a brand. Industry eminents. Influencers and thought leaders— often in a professional capacity— who have broad reach and impact over the perceptions and buying decisions of a category or industry. Peer influencers. Everyday people who have gained social credibility through their networks and have voiced particular interest or passion for a product, brand, or category. Determined detractors. People who— for whatever reason— criticize, attack, or are just vocal about their dislike for a brand. We will dig deeper into how this specific group can challenge any company and, in Chapter 12 , how to combat their negative influence.Rand, Paul M. (2013-09-23). Highly Recommended: Harnessing the Power of Word of Mouth and Social Media to Build Your Brand and Your Business (p. 69). McGraw-Hill. Kindle Edition.
  • Running a social bakery

    1. 1. @llbake Harnessing the Power of SOCIAL MEDIA To Turn Your Bakery into a Recommendation 2014 Upper Midwest Bakery Convention Feb. 23-24
    2. 2. Started in 2001 Software Developer, Program Manager & Process Coach
    3. 3. Iowa’s ONLY Cupcake Kiosk Founded 2009 Opened Kiosk Nov. 2013
    4. 4. • 92% of respondents reported that a positive recommendation from a friend, family member, or someone they trust is the biggest influence on whether they buy a product or service. • 42% said they trusted radio advertising • 58% said they trusted editorial content. • 67% of consumers in another study reported that seeing as few as three negative reviews was enough for them to not buy a product or service. Rand, Paul M. (2013-09-23). Highly Recommended: Harnessing the Power of Word of Mouth and Social Media to Build Your Brand and Your Business (Kindle Locations 339-343). McGraw-Hill. Kindle Edition.
    5. 5. Our Goal: A Completed Shareable Story Map The additional points and facts that “prove” your second-level descriptions (2) How you company leads the industry (5) The market demand or customer need for your company (1) Homebase What is the one takeaway I want to ensure someone recommends about my company (3) How is your company is positioned to succeed (6) What the market expects from your company and/ or your industry (4) How your company is positioned to fill a specific market need
    6. 6. The 90/ 10 Rule
    7. 7. 90/10 Rule • Spend 90% of your time engaging with people across your social networks. • Informing them, entertaining them, educating them, sharing with them, asking for their input, and listening to them. • You share things that are relevant to people who are interested in your category— shareable story.
    8. 8. Who should we tell our Story to?
    9. 9. References
    10. 10. Chad Holdorf Twitter: @chadholdorf 36