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P&g marketing

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P&g marketing

  1. 1. RICHI ,SILKY,YASHIKAA NEHA SHARMA,DEEPIKA,MAYUR ,GOVINDA & VINEET
  2. 2. • FMCG market is 4th largest market• USD 13.1 billion• Large number of MNCs• Expected to reach USD 33.4 billion in 2015• Rapid urbanization• Reach to customer• HUL share 8% and share will be doubled by 2020.
  3. 3.  Procter & Gamble is an American company CEO Bob McDonald taking measures to increase marketshareIn India P&G has two subsidiaries: P&G Hygiene and Health Care Ltd. P&G Home Products Ltd.Famous brands like Vicks Ariel and Tide , Head &Shoulders, Pantene, and Rejoice
  4. 4. Family of ProductsPersonal & Beauty - Cosmetics, Oral Care, Hair CareHouse & Home - Laundry care, Dish Soap,Snacks & CoffeeHealth & Wellness - Prescription drugs, Health CareBaby & Family - Pet Care & Nutrition
  5. 5. MARKETING STRATEGY OF P&G Product Strategy Target Customer Positioning Segmentation Branding Strategy Brand Extension Packaging Labeling Strategy
  6. 6. Market Share: Vicks Vaporub is market leader in this segment with a share of 50% Vicks action 500 has around 40% market shareSales: Vicks brand accounts for 40% of Company turnover, i.e. Rs. 170 Cr More Sales during Monsoon periodCompetitors Challenge: Amritanjan Bam Zandu Bam Cold Snap Pharma ‘o cold
  7. 7. Product Strategy: Promotional Strategy offering special Coupons Introduction of new products Emotional Marketing ( Not selling Vicks selling Mother’s Love )Target Customers: Children Adults Sinus Patient
  8. 8. Positioning Strategy : Unique Shape of Cough Drops inhaler & Caplet Touch Therapy Mother’s Love PlatformSegmentation Strategy : On the basis of Age Kids above the age of 6 months YouthBranding Strategy : Umbrella Branding
  9. 9. Brand Extention : Day Quil Plus Vitamin C Vicks Formula 44- Custom Care Vicks Vaporub with the scent of LemonPackaging : Change of color from Green to Blue Global Packing for Vicks – range of products world wide Packaging changing from blister to Glassine Poly & Brand name appearing through out on the new glass line Poly Pack
  10. 10. Labeling : The Jar has a paper label with the familiar Vicks livery in blue, red, green & white Label includes : Vicks Vaporub Vicks and Vaporub are reg. trade marks of Richardson- Merrell inc Instruction on the label indicate that the Ointment can be used for colds of Children and Chest or inhale in stream
  11. 11. STRATEGIES &MANAGEMENT STYLE FOLLOWED IN P&G
  12. 12.  Planned to create a more nimble organization. Focus towards higher growth, higher margin businesses . Acquisition of its domestic and foreign competitors.
  13. 13. Participatory, delegating, and empowermentDecentralized decision making process Much easier for management to customize products
  14. 14. PRODUCT LIFECYCLE OF P&G INTRODUCTION STAGE – 1947 , PANTENE HAIR TONIC GROWTH- 2003,VICKS & SINCE 2005,PANTENE MATURITY - IN MOST OF ITS BRANDS DECLINE - IN THE ERA OF FINANCIAL CRUNCH & DOWNTREND
  15. 15. PRODUCT LIFECYCLE: EXAMPLEVICKSVicks has reached thematurity stage (i.e.) mostprofit is earned by the marketas a whole. At this stageResearch and Development islikely to be restricted toproduct modification andimprovement and perhaps toimprove production efficiencyand quality.
  16. 16. • Strong financial position both in the domestic and foreign markets.• Pool of skilled labor.• Produce high quality products at affordable prices• Diverse team of experts
  17. 17. • Lack of effective distribution system• High cost of inputs• Lack of experience• Just in time manufacturing technology• Removal of trade barriers
  18. 18. • They want to ensure that there is democracy and stable government• New entry into the household product industry.• Unfavorable business laws and political instability.
  19. 19. ANY QUESTIONS?????
  20. 20. REFERENCEShttp://papers.ssrn.com/sol3/papers.cfm?abstract_id=1195282https://www.google.co.in/search?tbm=isch&hl=en&source=hp&biw=1366&bih=651&q=plc&gbv=2&oq=plc&aq=f&aqi=g10&aql=&gs_l=img.3..0l10.1253.2058.0.2739.3.3.0.0.0.0.173.460.0j3.3.0...0.0.8UNHUvVsQ8g#hl=en&gbv=2&tbm=isch&sa=1&q=product+life+cycle&oq=product+life+cycle&aq=f&aqi=g9g-s1&aql=&gs_l=img.3..0l9j0i10.4040.10584.0.11106.19.17.0.2.2.1.1473.5497.0j12j1j1j0j1j1j1.17.0...0.0.dKAJsHLMoCI&pbx=1&bav=on.http://www.thehindubusinessline.in/2004/09/24/stories/200409Marketing management , kotler and keller
  21. 21. THANK YOU

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