3 StepsTo Winning InThe App Store And Life
www.thechocolatelabapps.com
In Conversation With
J.C. Haswell
About JC Haswell
JC Haswell was a long time wantrepreneur who finally founded Sizzle
Entertainment back in 2010. Since the...
Here are the 3 steps you need to win in
the App Store and life.
The 3 Steps
RepeatLearnTry Stuff
Try Stuff
Try Stuff
Average people think too much and don’t take action. They theorize about
which actions/decisions/ideas might be ...
Then I read a great quote fromTim Ferris …
“Practice just in time learning,
not just in case learning.”
~ Tim Ferris
Try Stuff
It hit me hard. I realized my whole life was an example of “just in case”
learning. I was an avid reader of busi...
Learn
Learn
As just discussed, average people try to learn everything first, then take
action. The next problem is that when the...
Repeat
Repeat
At first glance, this may appear to be an ‘empty’ step, maybe it looks like a
‘fluff’ step to make the title “3 ste...
Repeat
Everyone knows that entrepreneurship is difficult. Or at least everyone
knows that other people say it’s difficult....
Repeat
Or maybe it’s hard like climbing a mountain, where the further you go, the
steeper, rockier, and more oxygen-defici...
Repeat
Instead of climbing a mountain where there is real visible progress, where
you have the knowledge that–barring abso...
Repeat
So, for me, the only answer has been perseverance. I don’t always have the
most productive days. I don’t always mak...
Repeat
It took me about 9 months to finally get my first app launched in early 2011
(it should have taken a few weeks). Th...
Repeat
My next app took another 9 months to launch, going live late 2011. This
time I had a new strategy and only spent $3...
Repeat
I then began refining the strategy of that app and produced 3 more apps
that year, all of which have also produced ...
Repeat
Now I’m in the midst of another strategic shift. It’s frightening. I may screw
up again. I don’t feel prepared to d...
What WereThose 3 Steps Again?
Try Stuff Learn Repeat
www.thechocolatelabapps.com
Upcoming SlideShare
Loading in …5
×

3 Steps To Winning In The App Store And Life

610 views

Published on

3 Steps To Winning In The App Store And Life

I met JC about 15 months ago in San Diego. Since then he’s done amazing work in the app store with some super 3D games among others. Very grateful that I managed to persuade him to share his story here - Elaine

JC Haswell was a long time wantrepreneur who finally founded Sizzle Entertainment back in 2010. Since then he’s published over 150 apps on the Apple App Store with over 6 million downloads to date. In his spare time he enjoys playing competitive sports and video games, like soccer, golf, and League of Legends. He also loves chocolate.

For more info visit: www.thechocolatelabapps.com
Learn how to start your mobile app business at www.mobileappcourses.com

Mobile app university
http://www.mobileappcourses.com/
How to make your first iPhone app
http://www.mobileappcourses.com/how-to-make-your-first-iphone-app-bootcamp/
App Producer Secrets
http://www.mobileappcourses.com/learn-how-to-make-publish-reskin-iphone-apps/
iOS App Development
http://www.mobileappcourses.com/ios7-xcode-app-development-tutorials/
Chartboost Mobile Ads
http://www.mobileappcourses.com/get-more-chartboost-ecpm-and-ad-revenue-in-your-mobile-apps/
IPhone App Development Virtual Assistants
http://www.mobileappcourses.com/get-a-virtual-assistant-outsource-your-app-business/
App Game Blog
http://thechocolatelabapps.com/
Learn how to make mobile apps
http://www.thechocolatelabapps.com/courses/
Buy iPhone app source code
http://www.thechocolatelabapps.com/buy-app-source-code/
Iphone app Development mobile consultant
http://www.thechocolatelabapps.com/courses/mobile-app-consulting-marketing/
Get a free app audio book
https://choclab.leadpages.net/escape/
How to make Flappy Bird
http://www.thechocolatelabapps.com/how-to-make-flappy-bird/


iPhone App Development, buy app course code, iphone app source code, mobile app source code, iphone, ios, mobile application development, how to make apps, how to make games, how to make mobile apps, mobile app consultant, iphone apps, android apps, flipping apps, reskinning apps, how to reskin apps, make mobile games, mobile app, android, app developer, start app business

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
610
On SlideShare
0
From Embeds
0
Number of Embeds
5
Actions
Shares
0
Downloads
5
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

3 Steps To Winning In The App Store And Life

  1. 1. 3 StepsTo Winning InThe App Store And Life www.thechocolatelabapps.com
  2. 2. In Conversation With J.C. Haswell
  3. 3. About JC Haswell JC Haswell was a long time wantrepreneur who finally founded Sizzle Entertainment back in 2010. Since then he’s published over 150 apps on the Apple App Store with over 6 million downloads to date. In his spare time he enjoys playing competitive sports and video games, like soccer, golf, and League of Legends. He also loves chocolate.
  4. 4. Here are the 3 steps you need to win in the App Store and life.
  5. 5. The 3 Steps RepeatLearnTry Stuff
  6. 6. Try Stuff
  7. 7. Try Stuff Average people think too much and don’t take action. They theorize about which actions/decisions/ideas might be the best. Successful people realize theories have very little value. They spend the least amount of time possible thinking/theorizing about what they should do and move on to actually doing it. When I first began building apps, I wanted to learn everything. I started teaching myself to code. I bought 10+ Game Design and Game Production books. I subscribed to tons of blogs.
  8. 8. Then I read a great quote fromTim Ferris …
  9. 9. “Practice just in time learning, not just in case learning.” ~ Tim Ferris
  10. 10. Try Stuff It hit me hard. I realized my whole life was an example of “just in case” learning. I was an avid reader of business and management books. I’d often get lost on wikipedia learning about some exotic animal/disease/location. But I wasn’t applying the vast majority of the knowledge. So, I’ve worked hard to change my mindset to the JTS (“Just Try Sh*t”) philosophy. JTS, and then figure out what worked, what didn’t work, and why.
  11. 11. Learn
  12. 12. Learn As just discussed, average people try to learn everything first, then take action. The next problem is that when they finally get around to taking action, they don’t put enough effort into tracking the process, their actions, and the results. Successful people track their actions, the results from those actions, and are able to draw meaningful conclusions (“Action A was good”, “Action B sucked”, etc). They learn the most during and after taking action, not before.
  13. 13. Repeat
  14. 14. Repeat At first glance, this may appear to be an ‘empty’ step, maybe it looks like a ‘fluff’ step to make the title “3 steps…” instead of “2 Steps..” I cannot stress this enough: THIS IS THE MOST IMPORTANT STEP BY FAR! See, I put it in all caps to emphasize it. Perseverance is one of those behaviors that is mentioned often and appreciated on paper, but incredibly underrated in practice.
  15. 15. Repeat Everyone knows that entrepreneurship is difficult. Or at least everyone knows that other people say it’s difficult. But it’s incredibly hard to understand just how hard it is until you’re actually in it. Before I took the dive to start my own company, when I heard that entrepreneurship is “hard”, I thought, well of course it’s hard. It’s probably hard like 3-a-day preseason soccer practices where you’re constantly physically exhausted and in pain.
  16. 16. Repeat Or maybe it’s hard like climbing a mountain, where the further you go, the steeper, rockier, and more oxygen-deficiant the path becomes. But I still thought of it as an exhilarating type of hard. A type of struggle that you enjoy, appreciate, and know that when it’s over you’ll be a happier and better person. In my experience, this has been a rather…inaccurate…assumption.
  17. 17. Repeat Instead of climbing a mountain where there is real visible progress, where you have the knowledge that–barring absolute disaster–you’ll make it to the peak eventually…My experience has been more like slowly wading knee deep in the muck in a dark swamp. No visibility, a clear goal in mind but no idea which is the best direction to take to get there, no idea if I’ll get out, hearing ominous sounds of large animals just out of view, wondering whether anything I’m doing is actually working, and constantly feeling like I don’t belong, like my competitors are smarter, faster, and stronger.
  18. 18. Repeat So, for me, the only answer has been perseverance. I don’t always have the most productive days. I don’t always make the best decisions. But I am absolutely and completely committed to keep moving forward, even when I don’t know if I’m heading in the right direction.
  19. 19. Repeat It took me about 9 months to finally get my first app launched in early 2011 (it should have taken a few weeks). The app completely bombed, costing over $8,000 and making about $200. I looked at my strategy and realized it sucked. But then I looked at my execution…and realized it sucked too. So I made some adjustments and tried again.
  20. 20. Repeat My next app took another 9 months to launch, going live late 2011. This time I had a new strategy and only spent $300 to build it. But it was a failure too, at first. Then after trying several updates, it finally gained some traction, producing about $75/day on average since then (over $45,000 to- date).
  21. 21. Repeat I then began refining the strategy of that app and produced 3 more apps that year, all of which have also produced significant profit. Then in early 2013 I decided to “scale my business”…and failed again, burning over $50,000 because of bad investments and bad management. I would have wasted less, but for too long I ignored my own advice in this post about paying close attention to the results.
  22. 22. Repeat Now I’m in the midst of another strategic shift. It’s frightening. I may screw up again. I don’t feel prepared to do what I’m planning on doing. I want to go back to school and learn more. I want to read books and go to conferences. I feel inadequate. I am stressed out. But I’m going to give it a shot anyway, because I know I’ll learn more by just trying, with the side benefit of having a chance of success. And also because I don’t want to start a job search just yet.
  23. 23. What WereThose 3 Steps Again? Try Stuff Learn Repeat
  24. 24. www.thechocolatelabapps.com

×