Software plus Services


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My Software plus services presentation at the Australia Partner Conference

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  • Software plus Services

    1. 1. Christian Longstaff Partner Marketing Manager Microsoft Pty Ltd [email_address]
    2. 2. Industry Trends Trend 1: Service Oriented Architecture (SOA)
    3. 4. Trend 2: Software as a Service (SaaS)
    4. 6. Trend 3: Web 2.0
    5. 8. Trend 4: Rich Internet Applications (RIA)
    6. 10. Trend 5: Cloud Computing
    7. 12. Industry Trends SOA: Service Oriented Architecture Reuse and Agility Web 2.0 Network Effect SaaS: Software as a Service Flexible pricing and delivery RIA: Rich Internet Applications Experience Software + Services Cloud Computing Service Utility
    8. 13. Extending tools and platform to cloud Experience across multiple devices Best-in-class SLAs and IT governance Best of both worlds User in control Deployment choices for IT
    9. 14. On-premise Hosted In Cloud
    10. 15. Software plus Services Platform Devices Networks Building Block Services 3 rd Party Apps & Solutions Online Services Live Services Datacenters
    11. 16. IT Challenges Customers tell us…
    12. 17. IT Challenges We want the features of the latest platform but don’t want to upgrade or we don’t have the skills …
    13. 18. IT Challenges We want to protect current investments in IT infrastructure and add additional capabilities quickly …
    14. 19. IT Challenges We can’t keep good IT people to run the platform and we need to free up our best people to work on strategic projects…
    15. 20. IT Challenges We want more predictable IT costs even if it doesn’t save a lot of money…
    16. 21. IT Challenges We can’t spend enough to ensure security and reliability …
    17. 22. Revenue Generating Activities <ul><li>What? </li></ul><ul><ul><li>Six common business partner practices </li></ul></ul><ul><ul><li>Based on IDC’s partnering and services taxonomies </li></ul></ul><ul><li>Why? </li></ul><ul><ul><li>Partner Types are blurring </li></ul></ul><ul><ul><li>Perspective of what partners do , not what they have been labelled . </li></ul></ul>
    18. 23. Partner Types And Revenue Generating Activities Value-Added Resellers Regional Systems Integrators Independent Software Vendors Web VARs Hosters / Managed Services Providers
    19. 24. The Power of Choice Economy of Scale Low High Control High Low <ul><li>Rapid implementation </li></ul><ul><li>Anywhere-access </li></ul><ul><li>Rich customization </li></ul><ul><li>Control & ownership </li></ul><ul><li>Strategic capabilities </li></ul><ul><li>Advanced integration </li></ul><ul><li>Outsourced IT </li></ul><ul><li>Industry / Vertical configuration </li></ul><ul><li>Packaged solutions </li></ul><ul><li>Rapid implementation </li></ul><ul><li>Anywhere-access </li></ul><ul><li>Rich customisation </li></ul><ul><li>Control & ownership </li></ul><ul><li>Strategic capabilities </li></ul><ul><li>Advanced integration </li></ul><ul><li>Outsourced IT </li></ul><ul><li>Industry / Vertical configuration </li></ul><ul><li>Packaged solutions </li></ul>
    20. 25. Software + Service Go Do’s Online… <ul><ul><li>Complete Microsoft Online Services Training </li></ul></ul><ul><ul><li>Create a profile in Solution Profiler </li></ul></ul><ul><ul><li>Use the software + services Partner Evolution Interactive Guide </li></ul></ul>Here And Now… Sign SPLA and/or ISV Royalty Agreements <ul><ul><li>Join Quickstart for Microsoft Online Services </li></ul></ul>At The Office… Assess your business model for Software + Services opportunities <ul><ul><li>Explore P2P Opportunities </li></ul></ul><ul><ul><li>Partner with a hoster </li></ul></ul>