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The Theory of
Embodied Cognition
The movie Back to the Future was a cult classic that remains a powerful
influence today, ...
Linguistic Weight
Putting linguistic connections between weight and importance is not the sole
invention of the cast’s act...
Abstract Weight
In the second questionnaire, researchers outlined a situation where in a
school stifled a student’s freedo...
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The Theory of Embodied Cognition

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The Theory of Embodied Cognition

  1. 1. The Theory of Embodied Cognition The movie Back to the Future was a cult classic that remains a powerful influence today, especially as this is the year when the main character Marty McFly travels to in the sequel. There were many funny moments in the films while the characters grappled with the time paradox. One such scene was when Dr. Emmet Brown asked whether the Earth’s gravitational pull increased in 1975 because Marty kept saying “heavy” before doing a difficult job. This is just a joke about an older generation not understanding the modern lingo and taking it literally, but recent studies are showing connections on how literal weight can affect perceptions and thoughts. Ezi Removals Perth Call :0467 001 1111 steve@eziremovalsperth.com.au eziremovals@gmail.com 102 Tamar Street Palmyra, Perth, Western Australia, 6157
  2. 2. Linguistic Weight Putting linguistic connections between weight and importance is not the sole invention of the cast’s acting prowess. Virtually every language ranging from English, to Dutch, and Chinese have similar words that mean both significance and heaviness. This means that there is already an existing psychological connection in the human brain that makes people think that something heavy is something important. Real Weight During an experiment at the University of Amsterdam, researchers gave volunteers clipboards with a set of questionnaires on a variety of topics. The only difference is some clipboards were 0.8 pounds heavier than the others. After researchers tallied the answers, the results showed a consistent trend. The volunteers that held the heavier clipboard gave more value than to foreign currencies when asked to convert them into euros. This result stands because all the volunteers stated that they all had the same general view of the euro. The same type of result occurred even on topics that were decidedly more abstract, such as justice.
  3. 3. Abstract Weight In the second questionnaire, researchers outlined a situation where in a school stifled a student’s freedom of expression. All the volunteers agreed that the issue had great importance, but the ones with the heavy clipboards consistently rated it with more significance than their light-clipboard counterparts. Researchers hypothesised that the human made connection between the importance of an object and its weight come from childhood experience rather than situational context. From the time they begin to crawl up to the moment they have to move to a different home or location, people discover that heavier things require more effort, not just in strength, but in planning as well. This may explain why a person calls for moving services at the sight of big boxes. The weight of an object forces people to think out of the box when they need to carry it, and the two concepts become inseparable in the human mind. SOURCES: http://pss.sagepub.com/content/20/9/1169 http://www.eziremovalsperth.com.au/ http://plato.stanford.edu/entries/embodied-cognition/

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