Lessons on Sunscreen

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  • Lessons on Sunscreen

    1. 1. ing th inking =? do ew new habits = Way s to create n simplicity + habits? repetition if (applie d sunscreen) then (click 1st link), if (w ill apply sunscreen) then (click 2n d link), else (click 3rd link)... IL en d if 7 days x 10 users + 10 days x 2 FA email + op users - 6 dr twitter+ ta outs + 3 be wufoo = ? testers = ? social reinforcemen t + commitment = success ? Building Healthy Habits Remotely A lesson in THINK vs DO Lessons on Building Healthy Habits Remotely Lily Cheng Stanford University http://habits.stanford.edu
    2. 2. - REMEMBER THE SUNSCREEN - 1. wake-up 2. morning routine 3. check email 4. think sunscreen 5. hit reply 6. wear sunscreen Lessons on Building Healthy Habits Remotely Lily Cheng Stanford University http://habits.stanford.edu
    3. 3. Remember the Sunscreen - RESULTS ? od ✓ ✓ go ✓ 1. wake-up 2. morning routine 3. check email ✓ ✓ XIL ok fair FA 4. think sunscreen 5. hit reply 6. wear sunscreen Lessons on Building Healthy Habits Remotely Lily Cheng Stanford University http://habits.stanford.edu
    4. 4. Results: RESPONSE? # Active Average # replies % said YES % said LATER % said NO Users Reply Rate 9 62% 68 20 15 65 Lessons on Building Healthy Habits Remotely Lily Cheng Stanford University http://habits.stanford.edu
    5. 5. “Hmm... I’m not sure this study is effective ... I find myself subconsciously determined to beat it and not wear sunscreen...” FA IL Philosophy? thinking does NOT equal doing think sunscreen wear sunscreen Lessons on Building Healthy Habits Remotely Lily Cheng Stanford University http://habits.stanford.edu
    6. 6. “Often I would reply in the morning when it was cloudy that I didn't intend to wear sunscreen, and then later, it would be sunny, and I felt like I couldn't put it on because I had already told the study something else” beware of l unintentiona s! c onsequence THANKS! Questions & comments Lily is a master’s student in the Earth Systems Program at appreciated! Stanford. Her current research is in energy use and behavioral change. Website: http://bit.ly/DailySun Questions? Please contact Lily at dailysunscreen @ gmail com Lessons on Building Healthy Habits Remotely Lily Cheng Stanford University http://habits.stanford.edu
    7. 7. Results: WHAT MATTERED? Lessons on Building Healthy Habits Remotely Lily Cheng Stanford University http://habits.stanford.edu

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