ing
                                          th inking =? do                             ew
  new habits =               ...
Target habit?
    REMEMBER THE SUNSCREEN
Method?     social reinforcemen
                                t + commitment =
...
- REMEMBER THE SUNSCREEN -




    1. wake-up                                  2. morning routine    3. check email




4....
Remember the Sunscreen - RESULTS ?


                                                                         od
         ...
Results: RESPONSE?

# Active          Average
                                                 # replies   % said YES   % ...
Results: SUNSCREEN BEHAVIOR?




Lessons on Building Healthy Habits Remotely
Lily Cheng
Stanford University
http://habits....
Target habit?
    REMEMBER THE SUNSCREEN
Method?                  Email works, but
                           is it annoyi...
“Hmm... I’m not sure this study is effective ... I find
 myself subconsciously determined to beat it and not
 wear sunscree...
“Often I would reply in the morning when it was cloudy
that I didn't intend to wear sunscreen, and then later, it
would be...
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Lessons on Building Healthy Habits Remotely

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  • Slides 3 and 4 are fresh & interesting!

    Some text in 6 is hard to read. Any good way to make it larger?

    Really interesting project and slides, especially for such a short project.

    BJ
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  • Lessons on Building Healthy Habits Remotely

    1. 1. ing th inking =? do ew new habits = Way s to create n simplicity + habits? repetition if (applie d sunscreen) then (click 1st link), if (w ill apply sunscreen) then (click 2n d link), else (click 3rd link)... IL en d if 7 days x 10 users + 10 days x 2 FA email + op users - 6 dr twitter+ ta outs + 3 be wufoo = ? testers = ? social reinforcemen t + commitment = success ? Lessons on Building Healthy Habits Remotely 2-weeks experience using sunscreen Lessons on Building Healthy Habits Remotely Lily Cheng Stanford University http://habits.stanford.edu
    2. 2. Target habit? REMEMBER THE SUNSCREEN Method? social reinforcemen t + commitment = success ? EMAIL + TWITTER Philosophy? = ing th inking =? do think sunscreen wear sunscreen Lessons on Building Healthy Habits Remotely Lily Cheng Stanford University http://habits.stanford.edu
    3. 3. - REMEMBER THE SUNSCREEN - 1. wake-up 2. morning routine 3. check email 4. think sunscreen 5. hit reply 6. wear sunscreen Lessons on Building Healthy Habits Remotely Lily Cheng Stanford University http://habits.stanford.edu
    4. 4. Remember the Sunscreen - RESULTS ? od ✓ ✓ go ✓ 1. wake-up 2. morning routine 3. check email ✓ fair ✓ XIL ok FA 4. think sunscreen 5. hit reply 6. wear sunscreen Lessons on Building Healthy Habits Remotely Lily Cheng Stanford University http://habits.stanford.edu
    5. 5. Results: RESPONSE? # Active Average # replies % said YES % said LATER % said NO Users Reply Rate 9 62% 68 20 15 65 Lessons on Building Healthy Habits Remotely Lily Cheng Stanford University http://habits.stanford.edu
    6. 6. Results: SUNSCREEN BEHAVIOR? Lessons on Building Healthy Habits Remotely Lily Cheng Stanford University http://habits.stanford.edu
    7. 7. Target habit? REMEMBER THE SUNSCREEN Method? Email works, but is it annoying? EMAIL + TWITTER Philosophy? Still unknown how users really feel about Twitter thinking does NOT equal doing think sunscreen wear sunscreen Lessons on Building Healthy Habits Remotely Lily Cheng Stanford University http://habits.stanford.edu
    8. 8. “Hmm... I’m not sure this study is effective ... I find myself subconsciously determined to beat it and not wear sunscreen...” FA IL Philosophy? thinking does NOT equal doing think sunscreen wear sunscreen Lessons on Building Healthy Habits Remotely Lily Cheng Stanford University http://habits.stanford.edu
    9. 9. “Often I would reply in the morning when it was cloudy that I didn't intend to wear sunscreen, and then later, it would be sunny, and I felt like I couldn't put it on because I had already told the study something else” beware of l unintentiona s! c onsequence THANKS! Questions & comments Lily is a master’s student in the Earth Systems Program at appreciated! Stanford. Her current research is in energy use and behavioral change. Website: http://bit.ly/DailySun Questions? Please contact Lily at dailysunscreen @ gmail com Lessons on Building Healthy Habits Remotely Lily Cheng Stanford University http://habits.stanford.edu

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