Two engineers from Austin are preparing a world trip with a purpose: understand what users outside of the USA do with their social networks and find business or social innovations being invented outside of the USA that can create value for the Social Media community.

1. A World Trip with a Purpose.
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Product Camp – August 2010
Christian Leman & Joseph Halverson
Follow us on Twitter: SMedia_JustUS

2. Who are we?
Christian Leman Joseph Halverson
After a significant experience managing IT projects Joseph graduated with honors from the University
in international groups (Arcelor, Danone) in Europe of Texas at Austin in Mechanical Engineering,
and in the USA, Christian transitioned to the high where he was exposed to work environments both
tech industry as CTO of Anysteel, a startup with in the USA (Flowserve) and in Europe
operations in Europe and in South Korea. In 2001, (Schlumberger in Paris, France). Since 2007,
he co-founded and eventually became CEO of Joseph has been an environmental consultant for
Axessio, a 50-specialist consultancy for IT due Trinity Consultants, a leading air quality specialty
diligences and technical value assessments. In firm and has worked in several states, including
2007, he joined SoftThinks, a French and American California and Texas for major clients such as
software company, as COO. Now a permanent US ExxonMobil, Samsung, and Union Pacific Rail
resident, he is creating Axessio USA in Austin, TX. Road. Currently, Joseph is working and applying to
Christian holds a Master of Computing Engineering various schools to enroll in an MBA/JD dual degree
from Supélec (partner of Georgia Tech in Europe) program for the Fall of 2011.
and an MBA from the University of Chicago Booth
School of Business with high honors.

3. Creating Value
2. Bringing value
back to Austin
1. Delivering value
where we go
Meeting Social Media Users, Entrepreneurs and
Experts outside of the USA,
 to learn about business and social innovations being invented,
 to connect those entrepreneurs to the US Social Media
business community,
 to share with the Austin community our learning and the ideas
that are transferable and can create value in the USA.

4. Most of us probably agree that
Social Media is a global phenomena.
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Your own sub headline
72% of the global internet population is now
active on social networks
74% of Facebook users are not American.
78% of Wikipedia articles are non-English.
Brazilians are more active on social
networks than Americans.

5. Social networks are used everywhere

6. Social networks are used everywhere
and, Facebook remains best known.

7. Current players have solid positions
because there is room for just a couple of SN in your life.
Adoption
time
Product Customer Operational
Innovation relationship Excellence
84% of users are only member of a personal website
13% have also member of a professional website

8. And positions seem well established
because Social Networks are “sticky” (and addictive?)
More existing users have no intention
to deactivate/switch/add membership.

9. 80% of users in US owned websites
based on the 189 Social Networks listed in Wikipedia.
Over 1.2 Billion Users participate in
Social Networks owned by US companies.

10. It looks like the USA has won
another high-tech battle.
Best Hardware Best Desktop Software Best Search Engine
Best Social Networks

11. It looks like the USA has won
another high-tech battle.
Why? Probably because it is just the
most efficient economy.
1 Talented and educated workforce
2 Efficient consumer market
3 Efficient capital market

12. Even if the next (r)evolution is likely
to happen quickly…
… Social Media is probably here to stay.

13. So… Social Media has already acquired
an apparent maturity.
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Your own sub headline
74% of Facebook users are outside of the
USA.
US Social Media companies “owned” 80%
of global users.
Player positions are relatively solid in the
social media space.
Social Media is here to stay as an
innovation.

14. Is the Social Media battle really over?
Has Asian and Middle Eastern Audiences fully tapped?
Penetration of Facebook Facebook (tan) and Others
• Several regions with very large populations have still huge growth
potential
• Emergence of local players remains possible in those countries

15. Where is the value?
and, the Revenue???
Facebook Estimated Value: $11b
Google Market Cap : $155b
Social Media is still searching
for business opportunity.

16. Innovation may come from elsewhere
Centralized vs. Decentralized innovation.
Hardware, Software and Search Social Media offers more space
Engines are mostly invented for decentralized innovation.
centrally and distributed.

17. Innovation may come from elsewhere
Centralized vs. Decentralized innovation.
Social Media is not disconnected from real life.
Interactions are happening locally.

18. Innovation may come from elsewhere
Centralized vs. Decentralized innovation.
Since 74% of the Users are now outside of the
USA, it is likely that breakthrough innovation
and business opportunities are getting
invented outside of the USA.
Creation of business and social value that can
be transferable to the USA and/or elsewhere.
Facebook Platform Statistics as of May 2010
• More than one million developers and entrepreneurs from more than 180 countries
• More than 550,000 active applications currently on Facebook Platform
• Every month, more than 70% of Facebook users engage with Platform applications
• More than 250,000 websites have integrated with Facebook Platform
• More than 100 million Facebook users engage with Facebook on external websites every month
Not even talking about Social Media on Mobile Apps…

19. Probably
not!
Some of our Questions
1 Why is the US the 2 What do users 3 Are there any
most successful at outside of the US business or social
inventing and do with their innovations being
leveraging social social networks? invented outside
networks? of the USA?
How do they relate
Is it going to last? to the American Are some of them
culture through transferable?
new interactive
media?

20. Question #1
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Any other related questions you
would ask yourself?

21. A World Trip with a Purpose.
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Your own sub headline
Oct. 15th, 2010 to Jan. 15th, 2011

22. Question #2
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What five countries would
you be sure to visit?

23. Objectives in each country
Social Media is about Listening.
Users
Entrepreneurs
Scholars
Interviews
Survey
Brainstorming
Filming

24. Question #3
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Any other tools/methods
to use while interacting?

25. Sourcing the contacts
Social Media is about Networking.
Personal Networks
Social Networks
IC2 institute
EO/YPO local chapters
UT Alumni Network
ChicagoBooth Alumni Network

26. Creating Value
2. Bringing value
back to Austin
1. Delivering value
where we go

27. SXSW Mission Statement for 2011
Your own subfor face-to-face encounters has only
…the need headline
grown. The value of meeting people to share ideas and
do business is what makes SXSW work. SXSW is a
yearly reintroduction to the passion and artistry
required to produce meaningful creations that can
engage the imagination of a global audience…
-Roland Swenson, SXSW Managing Director

28. SXSW Accelerator
A contest developed to showcase interactive technology
Accelerator Program
Aimed at companies that have not launched their interactive technology yet. In 2010, ~two
hundred companies submitted their web-based products.
Strengths
• Helped companies expand their audience
• Network with industry leaders, and
• Learn about funding options
Weaknesses
• Mostly US and Western European participation
Our Goal: Get more international companies to participate to SXSW Accelerator

29. SXSW Interactive Panel
An opportunity to showcase interactive knowledge gained
from the “Road Trip with a Purpose.”
Interactive Panel
• In 2010, ~three hundred panel presentations were presented.
• SXSW Interactive is specifically looking for more advanced-level ideas,
as well as more sessions that cover technical issues.
• Interested in seeing more solo and dual presentations.
• Panels picked by a combination of participants, industry experts, and
SXSW staff to maximize panels selected.
Our Goal: Share our learning

30. Social Media Breakfast
Expanding the network around the world
SMB
• The Social Media Breakfast was founded by Bryan Person in August 2007 as an event
where social media experts and newbies alike come together to eat, meet, share, and
learn. Marketers, PR pros, entrepreneurs, bloggers, podcasters, new-media fanatics,
and online social networkers are all welcome to attend.
• The breakfast series began in Boston and has now spread to 40 cities throughout the
United States and around the world. (Singapore: only SMB outside of North America)
Our Goal: Plant the seed to get new SMBs created around the world.

31. Other ways to create value
We are working on several other ideas to create value during the trip:
• A documentary in partnership with UT RTF (Film) Department
• A partnership with a Venture Capitalist (VC) focusing on Social Media
to facilitate the assessment of the startups we are going to meet

32. Question #4
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Can you think of any other ways to
create value in Austin and abroad?

33. How you can help us
Share feedback and ideas to create more
1 value in the USA and abroad, during the trip
Introduce us to contacts (startups, VCs, Scholars), in the
2 US or abroad, willing to participate in the research
Introduce us to companies/organizations willing
3 to support the project*
* (win/win relationship ideal, financially or in-kind; including carbon offsets, accommodation, airline fares).

34. Question #5
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How can you help us?

35. Sources
• "Socialnomics: How Social Media Transforms the Way We Live and Do Business“ by Erik Qualman
• “Social Media Revolution 2” - http://socialnomics.net/2010/05/05/social-media-revolution-2-refresh/
• "The New Community Rules: Marketing on the Social Web“ by Tamar Weinberg
• "Groundswell: Winning in a World Transformed by Social Technologies“ by Charlene Li; Hardcover
• "Twitterville: How Businesses Can Thrive in the New Global Neighborhoods“ by Shel Israel
• “Social networks around the world 2010” by Insight Consulting
http://www.slideshare.net/stevenvanbelleghem/social-networks-around-the-world-2010
• http://www.alexa.com for traffic ranks
• Google Finance and Wikipedia for company information:
http://en.wikipedia.org/wiki/List_of_social_networking_websites
• http://www.checkfacebook.com/
• http://www.sxsw.org/
• http://www.socialmediabreakfast.com/
• http://www.vincos.it/world-map-of-social-networks/

36. THANK YOU!
Befriend us on Facebook:
Christian Leman and Joseph Halverson
Follow us on Twitter:
SMedia_JustUS

37. sponsors