Media audit1

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Media audit1

  1. 1. Trends in Media Mindset As observed from the findings of a Survey conductedAmong Mainline, Financial, Electronic Media journalists in Delhi & Mumbai
  2. 2. Hardcore Pharma Journalists Interviewed in this Survey Journalist Designation Publication/ ChannelKhomba Singh Health Correspondent Economic TimesJoe Mathew Senior Correspondent Business StandardAlok Sharma Senior Correspondent Financial ExpressBhuma Srivastava Staff Writer HT MINTSupratip Ghosh Senior Reporter Hindustan Times (Mumbai)Shaleen Aggarwal Principal Correspondent DNASmita Aggarwal Staff Writer Indian ExpressGauri Kamath Sub Editor Business World (Mumbai)Vikas Dandekar Senior Correspondent CNBC (Mumbai)Sumit Ghoshal Senior Correspondent Business India
  3. 3. 90% 60% 90% 40% 40% Data Compiled from Interview with India’s leading Pharma Journalists of Delhi and Mumbai from Mainline, Financials, Magazines & Electronic MediaRanbaxy, Dr Reddy’s & Pfizer are among the top pharma companies in terms of mediarecall.
  4. 4. Key Issues in Media Mindset Data Compiled from Interview with India’s leading Pharma Journalists of Delhi and Mumbai from Mainline, Financials, Magazines & Electronic MediaPrice Control, Patent & Product Launch are the top three prominent media issues
  5. 5. Growth Credibility Innovation Work Place In the media perception Glenmark & Ranbaxy top score in terms of Growth In terms of credibility there are no clear cut leadersAs far as being innovative is concerned Glenmark & Dr Reddy’s are way ahead By and large the media is blank in terms of the “Best Place to Work”
  6. 6. MSD – Key Personalities in MediaMindset

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