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STAND OUT FROM THE HERD
2015 Email Marketing Checklist
Define Your Strategy and KPIs
Type of Emails 
 Newsletters, e‐Blasts
 Automated Triggers
How Often  
 Daily, Weekly, Mo...
Grow Your Lists – Add Email Sign Up on Every Page 
Grow Your Lists – Add Email Pop Up 
Use a 5‐10 second delay with a cookie
Deliverability‐ Easy Unsubscribe & Presence Center 
Important: Monitor your email replies as 
some ask to be removed from ...
Deliverability ‐ Segment Your Inactives
Treat Inactives Differently Than Your Active List 
But DON’T delete them!
Design for Mobile
>50% of email opens are on 
Smartphones!
 Mobile 1st: Design your template 
based on mobile reader
Or
...
To Increase Opens Test: 
 Subject lines 
 “From” email address
 Pre‐header
To Increase Engagement 
Test:
 CTA (call to...
 ReMail emails to non‐openers
 More frequent emails 
(weekly instead of monthly)
 Will increase opens
 Will reduce % o...
Include Sharing links
Separate Share from 
Follow inks
Drive readers to your blog 
with Read More links
Integrate Socia...
 Always review results 
 Review heat maps
 Review actual opens, 
clickers and not just % rates
 Segment list based on ...
Segment lists by Purchase Activity
Send different content and frequency based on 
purchase history and web site
Start with Welcome triggers
Anniversary triggers: birthday, 
contract renewals, seasonal 
reminders
Educational trigger...
>65% abandon shopping carts
 Cart Abandonment Email Triggers 
can recapture 15%‐20% 
 Also good for Lead Gen 
Registrati...
Highly Effective Email Tactics
Courtesy of Marketing Sherpa
Send Timely, Targeted, Relevant Emails To 
Subscribers Who Have Asked For Them
The Secret to Successful Email Marketing 
OM3 Email Marketing 
I‐do | We‐do | Honey‐do
info@openmoves.com
+1.631.546.7779
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2015 Email Marketing Checklist - Stand Out From The Herd

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Ok, its 2015 and you are not sure how to increase your email marketing performance again this year. It’s clearly getting tougher given the competition and ongoing deliverability challenges but email marketing continues to have the highest ROI so it’s all worth it. Whether you’re new to email marketing or a savvy sender, here’s some good 2015 tips on getting more out of your email campaigns.

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2015 Email Marketing Checklist - Stand Out From The Herd

  1. 1. STAND OUT FROM THE HERD 2015 Email Marketing Checklist
  2. 2. Define Your Strategy and KPIs Type of Emails   Newsletters, e‐Blasts  Automated Triggers How Often    Daily, Weekly, Monthly Success Criteria  Opens  Clicks  Engagements  Leads  Revenue
  3. 3. Grow Your Lists – Add Email Sign Up on Every Page 
  4. 4. Grow Your Lists – Add Email Pop Up  Use a 5‐10 second delay with a cookie
  5. 5. Deliverability‐ Easy Unsubscribe & Presence Center  Important: Monitor your email replies as  some ask to be removed from your lists
  6. 6. Deliverability ‐ Segment Your Inactives Treat Inactives Differently Than Your Active List  But DON’T delete them!
  7. 7. Design for Mobile >50% of email opens are on  Smartphones!  Mobile 1st: Design your template  based on mobile reader Or  Responsive: Use Responsive  design that adapts to screen size 
  8. 8. To Increase Opens Test:   Subject lines   “From” email address  Pre‐header To Increase Engagement  Test:  CTA (call to action) design   CTA location  Mobile friendlier design  Offers and content Test To Improve Your Results 
  9. 9.  ReMail emails to non‐openers  More frequent emails  (weekly instead of monthly)  Will increase opens  Will reduce % of opens  CAUTION: Monitor Unsubscribe and complaint rate as you  increase frequency Increase Results ‐ Try Sending  More Emails
  10. 10. Include Sharing links Separate Share from  Follow inks Drive readers to your blog  with Read More links Integrate Social Media
  11. 11.  Always review results   Review heat maps  Review actual opens,  clickers and not just % rates  Segment list based on  meaningful behaviors Check Your Results Regularly
  12. 12. Segment lists by Purchase Activity Send different content and frequency based on  purchase history and web site
  13. 13. Start with Welcome triggers Anniversary triggers: birthday,  contract renewals, seasonal  reminders Educational triggers on How To… Behavioral triggers based on  behavior (did not open, clicked… Automate Your Email Campaigns
  14. 14. >65% abandon shopping carts  Cart Abandonment Email Triggers  can recapture 15%‐20%   Also good for Lead Gen  Registration Abandonment Use Cart Abandonment Triggers
  15. 15. Highly Effective Email Tactics Courtesy of Marketing Sherpa
  16. 16. Send Timely, Targeted, Relevant Emails To  Subscribers Who Have Asked For Them The Secret to Successful Email Marketing 
  17. 17. OM3 Email Marketing  I‐do | We‐do | Honey‐do info@openmoves.com +1.631.546.7779

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