Granular Local Search Michael Dorausch

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Local Search granular data presentation from PubCon Austin in March 2009.

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Granular Local Search Michael Dorausch

  1. 1. Going Granular Presented by: Michael Dorausch, DC @chiropractic
  2. 2. Local • Not only about Ranking but about… Conversion
  3. 3. Local • Business (or client) w/local service • Leads from Web (conversion) • Already done the basics Let’s pick a location…
  4. 4. Austin, TX
  5. 5. Location + • Austin, TX • Granular… Downtown Austin, TX • 111 Congress Avenue, Austin, Texas 78701 • 250 W 6th St, Austin, TX, 78701 • One Congress Plaza, Austin Business Journal, KPMG • McCormick & Schmick's Seafood Restaurant • Radisson Hotel & Suites Austin • 111 E Cesar Chavez St., Austin, TX 78701 • Corner of Congress Ave. & Cesar Chavez St. • Interstate 35, Loop 1 (Mopac Expy) • + Your Business Info
  6. 6. Location + Events • Austin Boat Show • Carnaval Austin • PubCon • South by Southwest (SXSW) • Austin Reggae Festival • Austin Marathon
  7. 7. Austin Marathon & Half • 14,000+ Runners • Hundreds of Volunteers • Dozens of Sponsors • Road Closures, Photo Ops, Maps • Targeted Localized Opportunities
  8. 8. Austin Marathon
  9. 9. Philadelphia Marathon
  10. 10. Track Conversions
  11. 11. Location + Events • [city] marathon • Check local laws and regulations • Maps (course, parking, start & finish) • Highlight on Volunteers (happy stories) • Photos (Flickr page, post on blog, etc…) • Video (YouTube, Embed on Blog) • Race Results (Blog post w/links) • Success Stories (focus on community)
  12. 12. Location + Landmarks • Mopac Expy • Old West Austin • Dobie Mall • Train Station • Recreation Center • Cemetery • University • Interstate 35 • Butler Park
  13. 13. Location + Landmarks • Monuments • State Capitol • Governor's Mansion • Haunted Hotel • Mount Bonnell • Airports!
  14. 14. Location + Landmarks • Conference Center • Laser Hair Removal • Guitar Center • Hooters • Fuddruckers • Acupuncture • Family Chiropractic • Pubs?
  15. 15. Location + Landmarks • Universal Search! • Drive / Walk • Voice Recorder • Digital Camera • Video / Flip • Street View Maps
  16. 16. Location + Granular • Landmarks Covered • Events Covered • Go Granular w/ nitty gritty details • Thousands of words in a single photo!
  17. 17. Location + Granular • True Story!
  18. 18. Thank You PubCon! See you in Las Vegas!
  19. 19. BackLinks!

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