Local Search Rankings
@chiropractic
Pubcon Las Vegas 2013
Who’s Here?
SEO Agencies
Independent SEOs
Small Business Owners/Employees
Local Search Specialists/Company Reps
…and a Los...
Our Goals
• Become a trusted local business
• Increase customer engagement
• Influence customers to leave + reviews
Hi, my name is Michael

Chiropractor by choice, SEO by necessity.
@chiropractic
Your Face Here
Identify Your Community
Employ someone (or team) to track data
and identify who you serve.
SEOs: Make this homework for cl...
Internal Questions
•
•
•
•

What is our Social Media Policy?
What is our Photo Policy?
What is our Mobile Phone Policy?
Wh...
External Questions
•
•
•
•
•

How did you hear about us?
Did you have any problems getting here?
Did you use a mobile devi...
Customer Categories
•
•
•
•
•

Power Users, Elites, Pit Bulls
Garmin, Navteq & GPS Users
iPhone / Nokia / Samsung Fans
Fou...
Community Categories
Check Ins
Reviews
Photos
Content (UGC)
Always Ask Questions
• Is that the new iPhone? What happens
when…
Local Branding
Location-Based Services
(My Findings)

Work best for locations that are hip,
trendy, and frequented regularly.
Think Coffe...
Location-Based Services
(My Findings)

People check in to hip/trendy places, even
if not actually there.
“Drive by check i...
Why use Foursquare?
Why use Foursquare?
Why use Foursquare?
Why use Foursquare?
Why use Foursquare?
•
•
•
•
•
•

Because friends use it
Find new places and tips
Useful when traveling
Discounts, free dri...
Location-Based Services
• High Check-in Potential = Push it!
• Low Check-in Potential = Get Creative
• Twitter Tie-in Rock...
Reviews
• Early Adopters
• We once called them “testimonials”
• Establishing group-held beliefs about
how members of socie...
Review Everything Local: 2005
Reviews
Acknowledge Quality Service
Quality service is customarily
acknowledged with a positive
online review.
Local Content

It’s predictable and repeatable!
Las Vegas
Rock 'n' Roll Marathon
•
•
•
•
•
•

Thousands of Runners
Hundreds of Volunteers
Dozens of Sponsors
Road Closures...
Las Vegas Marathon
3 things: when, where, how?
Before: where to park, course map
After: photos and results
Location + Events Prep
•
•
•
•
•
•
•
•
•

[City] Marathon (or 5K, 10K, Half Marathon)
Maps (course, parking, start & finis...
Local Event Content
Plan ahead, be encouraging, be real.
Be the local evangelist in your community!
Local Business Investment
•
•
•
•
•

Purchase a Camera and use it!
Photos in blog posts
Flickr account
Consider Creative C...
Photos
Local Homework
Walking improves local search rankings.
Cycling improves local search rankings.
Get out and exercise!
Bring...
Get Connected
@chiropractic
planetc1@gmail.com
michaeldorausch.com
2013 Local Search Rankings Las Vegas Michael Dorausch
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2013 Local Search Rankings Las Vegas Michael Dorausch

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2013 Local Search Rankings presentation for Pubcon Las Vegas by Michael Dorausch

Published in: Technology, Sports

2013 Local Search Rankings Las Vegas Michael Dorausch

  1. 1. Local Search Rankings @chiropractic
  2. 2. Pubcon Las Vegas 2013
  3. 3. Who’s Here? SEO Agencies Independent SEOs Small Business Owners/Employees Local Search Specialists/Company Reps …and a Los Angeles Chiropractor 
  4. 4. Our Goals • Become a trusted local business • Increase customer engagement • Influence customers to leave + reviews
  5. 5. Hi, my name is Michael Chiropractor by choice, SEO by necessity. @chiropractic
  6. 6. Your Face Here
  7. 7. Identify Your Community Employ someone (or team) to track data and identify who you serve. SEOs: Make this homework for clients!
  8. 8. Internal Questions • • • • What is our Social Media Policy? What is our Photo Policy? What is our Mobile Phone Policy? Where are we Strong/Weak?
  9. 9. External Questions • • • • • How did you hear about us? Did you have any problems getting here? Did you use a mobile device, navigation? Do you like your phone? Do you use the map features?
  10. 10. Customer Categories • • • • • Power Users, Elites, Pit Bulls Garmin, Navteq & GPS Users iPhone / Nokia / Samsung Fans Foursquare, Yelp, Google, FB, etc… Gmail vs Yahoo vs MSN vs AOL
  11. 11. Community Categories Check Ins Reviews Photos Content (UGC)
  12. 12. Always Ask Questions • Is that the new iPhone? What happens when…
  13. 13. Local Branding
  14. 14. Location-Based Services (My Findings) Work best for locations that are hip, trendy, and frequented regularly. Think Coffee House vs. Local Dentist Hard Rock Hotel vs. Embassy Suites
  15. 15. Location-Based Services (My Findings) People check in to hip/trendy places, even if not actually there. “Drive by check ins”
  16. 16. Why use Foursquare?
  17. 17. Why use Foursquare?
  18. 18. Why use Foursquare?
  19. 19. Why use Foursquare?
  20. 20. Why use Foursquare? • • • • • • Because friends use it Find new places and tips Useful when traveling Discounts, free drinks/desserts Useful at conferences Habit
  21. 21. Location-Based Services • High Check-in Potential = Push it! • Low Check-in Potential = Get Creative • Twitter Tie-in Rocks! Do not give up on LBS just yet. 
  22. 22. Reviews • Early Adopters • We once called them “testimonials” • Establishing group-held beliefs about how members of society should behave in a given context.
  23. 23. Review Everything Local: 2005
  24. 24. Reviews
  25. 25. Acknowledge Quality Service
  26. 26. Quality service is customarily acknowledged with a positive online review.
  27. 27. Local Content It’s predictable and repeatable!
  28. 28. Las Vegas Rock 'n' Roll Marathon • • • • • • Thousands of Runners Hundreds of Volunteers Dozens of Sponsors Road Closures, Photo Ops, Maps Targeted Localized Opportunity Repeatable & Predictable! Sunday, November 17, 2013
  29. 29. Las Vegas Marathon 3 things: when, where, how? Before: where to park, course map After: photos and results
  30. 30. Location + Events Prep • • • • • • • • • [City] Marathon (or 5K, 10K, Half Marathon) Maps (course, parking, start & finish) Highlight on Volunteers (happy stories) Photos (Flickr page, blog, Google+, FB, etc…) Video (YouTube, Embed on Blog) Race Results (Blog post w/links) Twitter (Engage community and use hashtags) Success Stories (focus on community) Sprinkle in Local Links/Citations
  31. 31. Local Event Content Plan ahead, be encouraging, be real. Be the local evangelist in your community!
  32. 32. Local Business Investment • • • • • Purchase a Camera and use it! Photos in blog posts Flickr account Consider Creative Commons Great source of links!
  33. 33. Photos
  34. 34. Local Homework Walking improves local search rankings. Cycling improves local search rankings. Get out and exercise! Bring your camera!
  35. 35. Get Connected @chiropractic planetc1@gmail.com michaeldorausch.com

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