DEX - Offset And Digital: Making Good Choices

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This presentation is from the 2010 Digital Exchange (DEX) Meeting. DEX is open to members of PODi - www.podi.org.

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DEX - Offset And Digital: Making Good Choices

  1. 1. 2010 DEX Annual Meeting Offset & Digital - Making Good Choices blue moon mike chiricuzio
  2. 2. Offset & Digital - Making Good Choices Offset & Digital, Not Offset vs Digital Where are the ‘breakeven’ points today and how do we structure our operations to take advantages of them operationally and in selling? blue moon mike chiricuzio
  3. 3. Offset & Digital - Making Good Choices Introduction: Strategy and Vision How are the goals of the company best served? Meeting the needs of the company and clients. blue moon mike chiricuzio
  4. 4. Offset & Digital - Making Good Choices Print Quality The technology and the expectations have changed. Is print quality a significant issue in the conversation? Focus on the financial viability. blue moon mike chiricuzio
  5. 5. Offset & Digital - Making Good Choices Opportunity Analysis Determining the true costs and efficiencies. Manufacturer, Cost of Equipment and Speed. Cost-Plus pricing and Value-Based pricing. Looking for answers – not justification. blue moon mike chiricuzio
  6. 6. Offset & Digital - Making Good Choices The Changing Market The pace of change can be somewhat overwhelming. What types of print are in growth areas? What are the products and services that clients and prospects need now and in the future? blue moon mike chiricuzio
  7. 7. Offset & Digital - Making Good Choices blue moon mike chiricuzio
  8. 8. Offset & Digital - Making Good Choices blue moon mike chiricuzio
  9. 9. Offset & Digital - Making Good Choices blue moon mike chiricuzio
  10. 10. Offset & Digital - Making Good Choices blue moon mike chiricuzio
  11. 11. Offset & Digital - Making Good Choices Summary Crossover Point determination is critical. Understand your production costs. Recognize that costs are not just production. Market direction determines opportunity. Lead, follow… or brace for impact J blue moon mike chiricuzio
  12. 12. Additional copy box chiricuzio@aol.com

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