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Questionnaire for Business Leaders on Digital Marketing


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As a part of writing position papers and Marketing Insights for a book, I'm sharing the Questionnaire on Digital Marketing for CXOs (CEO, CFO, CMO and CTO) and Business Leaders with an ardent request to share their insight to help me understand the bigger picture, market application and trends.

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Questionnaire for Business Leaders on Digital Marketing

  1. 1. QUESTIONNAIRE FOR LEADERS ON DIGITAL MARKETING Chirantan Ghosh | Page 1 Feel free to add your perspective on the following general attributes: - Three major perspectives/trends that you would like to uphold in content/digital marketing space - One thought leadership point of view from yourself or your organization, that CXOs should be aware of - Opportunities for MNCs to contribute in the evolving Digital Advertisement/Content Value Chain Q1. What are the success factors of your Digital Marketing Strategy? Does unified marketing* appeal to you – if so, why? *Unified marketing approach to CXOs (CMO, CFO, and CEO) provides bird’s eye visibility on all costs and return matrix (ROI and Cost Per Development) Q2. What do you perceive are the major challenges for Enterprise Digital Marketing (B2B + B2C)? Suggestions and/or roadmaps? Q3. What are the major challenges for your Digital Marketing practice? How do you intent to overcome them? Q4. What new products, services, tends do you want to see in Digital Marketing? Is your company taking any measures for the same? Q5. Since Jan 2012 how much time and effort has your company spend in Digital Media? Man Hours/ Salary Procurement/Services Agency Advertisement ROI Search Engine Optimization (SEO) On Page Offpage Strategy Analysis Additional Effort(If any, please fill in) Search Engine Marketing (SEM) Advertisement Blog Initiatives Content Marketing Analytics + Listening to TG voice & trends Additional Effort(If any, please fill in) Social Networking Facebook Twitter Linkedin YouTube Scribd SlideShare Google+ Yammer
  2. 2. QUESTIONNAIRE FOR LEADERS ON DIGITAL MARKETING Chirantan Ghosh | Page 2 Pinterest Additional Effort(If any, please fill in) Electronic Direct Marketing (eDM) Promotional Emails Invitations Wifi Push Newsletters Surveys Additional Effort(If any, please fill in) Online Events Webinars Workshops Wecasts Live streaming +Hangouts Virtual Tradeshows Additional Effort(If any, please fill in) Mobile devices Apps Responsive adaptation Gamification API and Plugins Additional Effort(If any, please fill in) Content Creation Articles Videos Infographics Banners White Papers Online Collateral Additional Effort(If any, please fill in) Content Management Editorial + Content Management System Content Distribution Network + Syndication
  3. 3. QUESTIONNAIRE FOR LEADERS ON DIGITAL MARKETING Chirantan Ghosh | Page 3 RSS +MRSS, Mashup Distribution + Integration Alliance+ Associations Data Mining Big Data integration Additional Effort(If any, please fill in) Example of Digital Analytics Gathering Insights from Consumers’ Social Halo:
  4. 4. QUESTIONNAIRE FOR LEADERS ON DIGITAL MARKETING Chirantan Ghosh | Page 4 About the Author: Chirantan is a senior Marketing-Communications executive with a Branding Advertisement background, instrumental in driving awareness and shaping the reputation of the esteemed companies like Capgemini, Google, Publicis, Sony and Tata Consultancy Services Ltd. Collaborated as a member of the management team, advising the CXOs and SVPs on Marketing, Internal and External Communication issues. Have developed brand positioning (product marketing, corporate identities) messaging and worldwide advertisement/PR campaigns for clients, in Print and Digital media. Chirantan heads Communication and Digital Marketing for a global strategic business unit of Tata Consultancy Services (TCS). Earlier he was CMO of JIS Group and DMS of Purina-Del Monte’s social networking platform He also spear-headed creation/pilot of Capgemini’s Offshore Marketing-Communication Center of Excellence in India. Chirantan’s core competency revolves around Marketing Strategy, Branding and Digital Media (Web 2.0 technologies, App development, SEO, SEM, Social networking, Portal management and Digital Syndication) Implementation along with traditional strong written (Internal and External Communications) and verbal communications for global IT/Consulting MNCs. He specializes in restructuring/redesigning Branding, Corporate Communications for effective marketing with an experience of 16+ years in publishing, multimedia and graphic design. Prior to joining CapGemini, Ghosh was the Web Director for PW Media & Music, a Sony-BMG Affiliate Company. He started his career in the agency world’s global Top 3, Publicis as Sr. Digital Media Accounts Executive and moved progressively through Media -Entertainment industry into the “Big 4” Consulting space. Chirantan attended Norendrapur Ramkrishna Mission Vidyalaya as his high school in Kolkata, India. He spent his college life in New York being educated in New York Institute of Technology and New York University. Ghosh is credited for two Industrial Patents on SEO and Search Marketing, presently utilized by two blue chip companies.