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Presented at Social Media Summit event in New York City on June 22, 2011.
A look at the personnel: The best model for organising social media expertise at your company
Every company has different requirements when it comes to social media. So it follows that the structure of social media expertise at your company is personalised for you. Choose the right model of organisation and you have an efficient, responsive social media team that ensure you reach your goals. Get it wrong, and you expend a lot of energy for very little result.
So how do you choose which model works best? Is a ‘hub and spoke’ system correct? Or is a ‘social media silo’ better? In this session we'll discuss how you should organise your internal resources:
Find the right location: Where does your social media team live and who's in it?
Make one size fit all: Learn how to use your resources for maximum productivity.
Tune into new channels: Marketing was traditionally the focus of your social media team. Is that changing?
Get the right person for job: Discover who makes a good advocate of social media and how you to identify that person.
Achieve maximum productivity: See how to strategically allocate your resources and establish best practices.
SAP, Vice President and COO, Chip Rodgers
Adobe, Senior Social Media Strategist, Matt Rozen