CKP2011 change

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CKP2011 change

  1. 1. The Challenge to Change
  2. 2. The only rule <ul><li>This is a conversation. </li></ul>
  3. 3. Starters <ul><li>TRUE: The only constant is change. </li></ul><ul><li>TRUER: Change comes faster than ever. </li></ul><ul><li>TRUEST: You can’t keep up with everything. </li></ul>
  4. 4. Starters <ul><li>HARD: Management </li></ul>
  5. 5. Starters <ul><li>HARD: Management </li></ul><ul><li>HARDER: Leadership to create change </li></ul>
  6. 6. Starters <ul><li>HARD: Management </li></ul><ul><li>HARDER: Leadership to create change </li></ul><ul><li>Choosing not to change: </li></ul>
  7. 7. Starters <ul><li>HARD: Management </li></ul><ul><li>HARDER: Leadership to create change </li></ul><ul><li>Choosing not to change: </li></ul><ul><ul><li>CERTAIN -30- </li></ul></ul>
  8. 8. The Leadership Challenge <ul><li>Model the way </li></ul><ul><li>Inspire a shared vision </li></ul><ul><li>Challenge the process </li></ul><ul><li>Enable others to act </li></ul><ul><li>Encourage the heart </li></ul>
  9. 9. The Leadership Challenge <ul><li>Model the way </li></ul><ul><li>Inspire a shared vision </li></ul><ul><li>Challenge the process </li></ul><ul><li>Enable others to act </li></ul><ul><li>Encourage the heart </li></ul>
  10. 10. The Leadership Challenge <ul><li>Challenge the process </li></ul><ul><li>Seek opportunities </li></ul><ul><li>Experiment </li></ul><ul><li>Take risks </li></ul><ul><li>Create small wins </li></ul><ul><li>Learn from the experience </li></ul>
  11. 11. Challenge to Change <ul><li>Overheard in the newsroom every day: </li></ul>
  12. 12. Challenge to Change <ul><li>Overheard in the newsroom every day: </li></ul><ul><li>“ We’ve always done it that way” </li></ul>
  13. 13. Challenge to Change <ul><li>Why change? </li></ul>
  14. 14. Inspiration by example
  15. 15. Challenge to Change <ul><li>Obstacles to change </li></ul>
  16. 16. Challenge to Change <ul><li>Let’s make a list </li></ul>
  17. 17. Challenge to Change <ul><li>Meetings </li></ul>
  18. 18. Challenge to Change <ul><li>Why meet? </li></ul><ul><li>Make decisions </li></ul><ul><li>Spread information quickly </li></ul><ul><li>Build better stories – idea diversity </li></ul>
  19. 19. Challenge to Change <ul><li>Why meet? </li></ul><ul><li>Make decisions </li></ul><ul><li>Spread information quickly </li></ul><ul><li>Build better stories – idea diversity </li></ul><ul><li>Inspire a shared vision * </li></ul>
  20. 20. Challenge to Change <ul><li>Beats </li></ul>
  21. 21. Challenge to Change <ul><li>We’re Broad casters </li></ul>
  22. 22. Challenge to Change <ul><li>“Focusing is about saying NO.” </li></ul>
  23. 23. Challenge to Change <ul><li>“ The essence of strategy is denial.” </li></ul>
  24. 24. Challenge to Change <ul><li>We’re Broad casters </li></ul>
  25. 25. When to say YES <ul><li>Start with passion and an unmet need. </li></ul><ul><ul><li>What do you want to do? </li></ul></ul><ul><ul><li>What do your customers crave? </li></ul></ul>
  26. 26. When to say YES <ul><li>Start with passion and an unmet need. </li></ul><ul><ul><li>What do you want to do? </li></ul></ul><ul><ul><li>What do your customers crave? </li></ul></ul><ul><li>Exploit your expertise. </li></ul>
  27. 27. When to say YES <ul><li>Start with passion and an unmet need. </li></ul><ul><ul><li>What do you want to do? </li></ul></ul><ul><ul><li>What do your customers crave? </li></ul></ul><ul><li>Exploit your expertise. </li></ul><ul><li>Start small, move fast. </li></ul><ul><ul><li>New project every month. </li></ul></ul>
  28. 28. When to say YES <ul><li>Start with passion and an unmet need. </li></ul><ul><ul><li>What do you want to do? </li></ul></ul><ul><ul><li>What do your customers crave? </li></ul></ul><ul><li>Exploit your expertise. </li></ul><ul><li>Start small, move fast. </li></ul><ul><ul><li>New project every month. </li></ul></ul><ul><li>Measure. Evaluate. Adapt. Repeat. </li></ul>
  29. 29. Challenge to Change <ul><li>We give it all away </li></ul>
  30. 30. Challenge to Change <ul><li>Special insider access </li></ul><ul><li>Beyond News: content shelf life </li></ul><ul><li>eBooks – bundle </li></ul><ul><li>Special programs </li></ul><ul><li>Events </li></ul><ul><li>Apps </li></ul>
  31. 31. Challenge to Change <ul><li>Back to the list </li></ul>
  32. 32. News leadership
  33. 33. News leadership <ul><li>1. Know how to keep score. </li></ul>
  34. 34. News leadership <ul><li>2. Structure innovation </li></ul>
  35. 35. News leadership <ul><li>3. Celebrate risks, </li></ul><ul><li>rewards and failure. </li></ul>
  36. 36. News leadership <ul><li>4. Challenge yourself in hiring others. </li></ul>
  37. 37. News leadership <ul><li>Know how to keep score. </li></ul><ul><li>Structure innovation. </li></ul><ul><li>Celebrate failure. </li></ul><ul><li>Challenge yourself in hiring others. </li></ul>
  38. 38. The Challenge to Change

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