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The cloud market has evolved to the point where it’s no longer enough to just offer virtual machines by the hour. Developers are demanding more, and the largest clouds in the world are providing it. Users expect services like Database-as-a-Service, Cache-as-a-Service and Queue-as-a-Service. These types of services are now the new bar for cloud operators, and represent a shift from basic IaaS to IaaS+. In this talk, we will discuss the increasing pace of innovation around higher value services in the public cloud market, and how this impacts your cloud (be it public or private).