Internet Marketing Through Articles and Blogs


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This presentation on Web promotion and internet marketing through article and blog. Helpful for Online business promotion and web marketing.

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Internet Marketing Through Articles and Blogs

  1. 1. Presentation on INTERNET MARKETING<br />“Through Articles and Blogs”<br />Prepared By;<br /> Mr. Chintan Patel<br /> B.E. (EC), MBA (Marketing)<br />
  2. 2. Introduction<br />The most important means is letting the people know that there is somebody out there that can meet their needs and offer them what they are looking for.<br />Article marketing:- Topics closely related to one&apos;s business, and then submitting those articles to various directories or specialized article submission sites. <br />Bio box:- Such a section contains information about the author of the article, and about his business. These articles also include a link that can lead possible visitors back to the original Web site.<br />Pay attention (Duplicate Content):- Writing new articles and keeping your site constantly up-to-date are sure ways to prevent you from falling into that pit<br />
  3. 3. Tips for Writing Good Articles<br />Select a good topic<br />Don&apos;t write extensively long articles or Don&apos;t write very shortarticles<br />Write original content<br />Use appropriate, effective keywords<br />Let your readers know that there is a person behind all those words<br />Use language that is easily understood by the target readers<br />Mind your grammar and spelling<br />Use short sentences and paragraphs<br />Write good headlines<br />
  4. 4. Article Marketing PROs and CONs<br /><ul><li>PROs</li></ul>Your Web site benefits from a surge in relevant traffic<br />Improve Page Rank due to the increasing number of outbound links (links that come from outside your site) <br />Visitors will want to return to your site<br />Article Marketing is a great way to get back links.<br /><ul><li>CONs
  5. 5. Writing articles is a laborious activity
  6. 6. Article submission takes a lot of time
  7. 7. Not everybody can write good articles</li></li></ul><li>Anatomy of an Effective Article <br />1. Decide on a Keyword to Target<br />2. Select a Topic and an Angle<br />3. Outline the Main Points <br /> 4. Write the Article<br /> 5. Write the Title <br /> 6. Write a List of Keywords Separated by Commas <br /> 7. Write a Short Description<br /> 8. Edit Your Article<br /> 9. Compose a Signature for the End of the Article <br />10. Format Your Article<br />11. Submit Your Article to Article Directories<br />
  8. 8. 50 Free Article Submission Websites<br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br />
  9. 9. Continue…<br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br />
  10. 10. BLOGS<br />A blog can help you stay in touch with others, receive feedback from clients, build online reputation and awareness of your business.<br />Polled 2,210 people , found that the increase in blog readership from 2004 to 2008 was 300 percent; 47 percent of online consumers now read blogs. our new releases. <br />Blog are more trustworthy than a social network like Facebook, the study found; 25 percent said they trust blog ads, with 19 percent trusting social network ads. <br />Source:<br />
  11. 11. Three Blog-Related Considerations<br />Blogs require an ongoing investment. (In Terms Of Men Power) <br />Blogs can take time to have an impact on purchasing and search optimization. (Time Constraint)<br />Blogs require transparency. (Ready to face people)<br />
  12. 12. Five Marketing Reasons to Use Blogs<br />Provide information across a wide range . This can help customers at different points in the purchase cycle, including post-purchase support .<br />Depending on your company and employee expertise, you may be able to utilize non marketing staff to author a blog, such as product developers, merchandisers, and customer service personnel who have offering-related expertise. <br />Aid search optimization with additional content and internal and external linking.<br />Enhance content offering, including photo galleries, videos, to help customers better visualize how they would use your products. <br />Enable interaction through comments. This input can help both your firm and customers. <br />
  13. 13. Top 50 Free Blog Directories<br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /><br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /> <br />
  14. 14. Continue….<br /><br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /><br /> <br /> <br /> <br /> <br /> <br /> <br /> <br /><br /> <br /> <br /><br /> <br /> <br /> <br /> <br />
  15. 15. Blogs : Pros<br />To promote your products and services. <br />Blogging will help develop stronger relationships and loyalty with your clients by providing useful information on regular basis.<br /> Search engines scan them on daily basis. This means you are reaching a far larger public than you expect <br />By enabling comments to your blog, you’ll have a free opportunity to get feedback and see how the readers react to your products, prices, etc. <br />A professional blog will help in presenting your organization as a trustworthy and experienced one.<br />
  16. 16. Blogs : Cons<br />It’s difficult to find quality blogs. <br />For business blogs it’s also difficult to find the right blogger who can write comprehensible text that appeal to the public and call to action. <br />Blogs are easy to start and hard to maintain. <br />Writing is a time-consuming task. <br />If you don’t update your blog, your organization might lose reputation.<br />Hire a professional writer to blog for your organization. <br />
  17. 17. Thank You<br />