The viewpoint of a
BRANDS begin as commodities;
Once built, they get handed from their founder
[China] to marketers ( Western Sister Cities ).
Who in turn, need to become great brand managers
and respect the founder.
Dunedin is a city populated by 126,000 compared to
Shanghai, a city with 14,350,000 people.
WINNING the real love, respect and trust
[ with their BRAND ] requires Dunedin to
prove they value their CULTURE too;
through sincere effort to genuinely
DUNEDIN needs to humble itself
by telling Shanghai that it needs
their help, to add realism and life
to the Dunedin Chinese Garden;
in order to BRAND it as a literati
garden of China, with an
operative scholar studio.
The Dunedin Chinese Garden aesthetics are maturing,
after 7 years of existence;
it is now time to embody, embrace and express the
essence of China’s literati garden art BRAND.