ETP: The Wholesale & Retail Story - Nor Haida Shahimi
1. Economic Transformation Programme:
The Wholesale & Retail Story
Nor Haida Shahimi
Manager, Wholesale & Retail NKEA
Kuala Lumpur & Selangor Chinese Chamber of Commerce & Industry
25 February 2012
2. PM introduced 4 strategic thrusts towards
developed nation status
People First Performance Now
1
2 3
• 6 NKRAs • 12 NKEAs
• 29 MKRAs • 131 EPPs
• 60 Biz Opps
4
10th & 11th Malaysia Plan
3. The Connection
• Grow the economy • Spend the revenue based
• Increase revenue on rakyat needs
• Increase job / income • Distribute the revenue
(RBI & LIH)
We must do both
4. Making us a rich
country,
for everyone & for a long time
Target USD 15,000
High-Income GNI per capita by 2020
Quality
of Life
Enables all Meets present
communities to needs without
benefit from
Inclusiveness Sustainability compromising
the wealth of future generations
the country
6. Agenda
1 Entry Point Projects - Wholesale & Retail,
NKEA
2 2011 Achievement
3 Opportunities for Chinese Retailers
7. Agenda
1 Entry Point Projects - Wholesale & Retail,
NKEA
2 2011 Achievement
3 Opportunities for Chinese Retailers
8. Wholesale
& Retail
13 Entry Point Projects (EPP)
RM350 billion Revenue 1. TUKAR
(in 2020) 2. Pasar Komuniti – PAKAR
3. Automotive Workshop
Modernisation
RM83.4 billion GNI 4. Makan Bazaar
(additional in 2020) 5. Large Format growth
6. 1Malaysia Mall
~364,686 additional
7. Virtual Mall
jobs created 8. Foreign Brand Acquisition
(2020 total) 9. Wellness Resort
10. Duty Free Malaysia
RM69.1 billion 11. 1Malaysia Unified Sale
Investment 12. Big Box Boulevard
(for 2010-2020 period) 13. KLIA Retail Hub
9. Wholesale Modernising the Traditional
& Retail
Sundry Shops (TUKAR)
1. TUKAR
Large format retailers to
2. Pasar Komuniti – PAKAR
3. Automotive Workshop assist small retailers in
Modernisation modernising at least
4. Makan Bazaar 10% of estimated
5. Large Format growth
500,000 businesses to
6. 1Malaysia Mall
7. Virtual Mall remain competitive
8. Foreign Brand Acquisition
9. Wellness Resort
10. Duty Free Malaysia RM
11. 1Malaysia Unified Sale 3.8 23,743
12. Big Box Boulevard billion
13. KLIA Retail Hub
GNI Jobs
Impact Created
10. Wholesale Developing Pasar
& Retail
Komuniti (PAKAR)
Pasar Komuniti to
1. TUKAR
consolidate existing markets
2. Pasar Komuniti – PAKAR
3. Automotive Workshop
such as Pasar Tani, Pasar
Modernisation Malam, Pasar Minggu and
4. Makan Bazaar Pasar Tamu into an
5. Large Format growth environment that provides
6. 1Malaysia Mall proper infrastructure to
7. Virtual Mall attract customers and
8. Foreign Brand Acquisition increase willingness to spend
9. Wellness Resort
10. Duty Free Malaysia RM
11. 1Malaysia Unified Sale 8.8 141,000
12. Big Box Boulevard billion
13. KLIA Retail Hub
GNI Jobs
Impact Created
11. Wholesale Automotive Workshop
& Retail
Modernisation (ATOM)
1. TUKAR
2. Pasar Komuniti – PAKAR Standardise and improve the
3. Automotive Workshop skill level of automotive
Modernisation workshops and develop a
4. Makan Bazaar centralised database and
5. Large Format growth website to categorise and
6. 1Malaysia Mall
grade workshops according
7. Virtual Mall
8. Foreign Brand Acquisition
to service levels
9. Wellness Resort
10. Duty Free Malaysia RM
11. 1Malaysia Unified Sale 1.1 9,100
12. Big Box Boulevard billion
13. KLIA Retail Hub
GNI Jobs
Impact Created
12. Wholesale Makan Bazaar
& Retail
1. TUKAR
2. Pasar Komuniti – PAKAR Develop one-stop food
3. Automotive Workshop centres which combine
Modernisation family, quick-service and fine
4. Makan Bazaar dining restaurants with cafes,
5. Large Format growth bars and street hawkers
6. 1Malaysia Mall
while maintaining a high
7. Virtual Mall
8. Foreign Brand Acquisition
level of quality and hygiene
9. Wellness Resort
10. Duty Free Malaysia RM
11. 1Malaysia Unified Sale 230 4,300
12. Big Box Boulevard million
13. KLIA Retail Hub
GNI Jobs
Impact Created
13. Wholesale Large Format Growth
& Retail
1. TUKAR
2. Pasar Komuniti – PAKAR Increase current floor space
3. Automotive Workshop by 50% within 10 years from
Modernisation current base of 1.4 million
4. Makan Bazaar square meters
5. Large Format growth
6. 1Malaysia Mall
7. Virtual Mall
8. Foreign Brand Acquisition
9. Wellness Resort
10. Duty Free Malaysia RM
11. 1Malaysia Unified Sale 8.5 68,600
12. Big Box Boulevard billion
13. KLIA Retail Hub
GNI Jobs
Impact Created
14. Wholesale 1Malaysia Mall
& Retail
1. TUKAR Develop malls and provide
2. Pasar Komuniti – PAKAR business space for Malaysian
3. Automotive Workshop retailers in targeted foreign
Modernisation cities to increase export-
4. Makan Bazaar
based GNI as well as
5. Large Format growth
6. 1Malaysia Mall
expanding the market for
7. Virtual Mall home-grown brands
8. Foreign Brand Acquisition
9. Wellness Resort
10. Duty Free Malaysia RM
11. 1Malaysia Unified Sale 2.2 3,800
12. Big Box Boulevard billion
13. KLIA Retail Hub
GNI Jobs
Impact Created
15. Wholesale Virtual Mall
& Retail
1. TUKAR
2. Pasar Komuniti – PAKAR Develop an online replication
3. Automotive Workshop
of a brick-and-mortar
Modernisation
4. Makan Bazaar hypermarket to enable small-
5. Large Format growth and-medium-sized retailers
6. 1Malaysia Mall to more effectively distribute
7. Virtual Mall their products
8. Foreign Brand Acquisition
9. Wellness Resort
10. Duty Free Malaysia RM
11. 1Malaysia Unified Sale 820 6,600
12. Big Box Boulevard million
13. KLIA Retail Hub
GNI Jobs
Impact Created
16. Wholesale Acquire Foreign Retail
& Retail
Business
1. TUKAR
2. Pasar Komuniti – PAKAR Acquire stakes in foreign
3. Automotive Workshop hypermarkets through
Modernisation several models, including a
4. Makan Bazaar holding company in which
5. Large Format growth GLICs and local retailers are
6. 1Malaysia Mall
equity partners
7. Virtual Mall
8. Foreign Brand Acquisition
9. Wellness Resort
10. Duty Free Malaysia RM
11. 1Malaysia Unified Sale 1.0 400
12. Big Box Boulevard billion
13. KLIA Retail Hub
GNI Jobs
Impact Created
17. Wholesale Setting Up Wellness
& Retail
Resort
1. TUKAR Establish resorts that
2. Pasar Komuniti – PAKAR integrate supporting retail
3. Automotive Workshop outlets and accommodation
Modernisation to complement the medical
4. Makan Bazaar
tourism industry and
5. Large Format growth
6. 1Malaysia Mall
increase the number of
7. Virtual Mall foreign tourists in this
8. Foreign Brand Acquisition industry to 500,000 annually
9. Wellness Resort
10. Duty Free Malaysia RM
11. 1Malaysia Unified Sale 2.7 212,500
12. Big Box Boulevard billion
13. KLIA Retail Hub
GNI Jobs
Impact Created
18. Wholesale Making Malaysia Duty
& Retail
Free
1. TUKAR
2. Pasar Komuniti – PAKAR Exempt duty on retail
3. Automotive Workshop products, especially those
Modernisation considered non-essential or
4. Makan Bazaar luxury items, that have high
5. Large Format growth elasticity and pent-up
6. 1Malaysia Mall
demand to encourage
7. Virtual Mall
8. Foreign Brand Acquisition
spending
9. Wellness Resort
10. Duty Free Malaysia RM
11. 1Malaysia Unified Sale 3.3 31,100
12. Big Box Boulevard billion
13. KLIA Retail Hub
GNI Jobs
Impact Created
19. Wholesale 1Malaysia Unified Sale
& Retail
1. TUKAR
2. Pasar Komuniti – PAKAR
3. Automotive Workshop
Modernisation
4. Makan Bazaar
5. Large Format growth
6. 1Malaysia Mall
7. Virtual Mall
8. Foreign Brand Acquisition
9. Wellness Resort
10. Duty Free Malaysia RM
11. 1Malaysia Unified Sale Increase awareness of 1.8 14,300
12. Big Box Boulevard annual sales events and billion
13. KLIA Retail Hub involve more retailers across GNI Jobs
a greater range of industries Impact Created
20. Wholesale Big Box Boulevard
& Retail
1. TUKAR
2. Pasar Komuniti – PAKAR
3. Automotive Workshop Develop very large outlets
Modernisation that integrate various
4. Makan Bazaar categories of retailers within
5. Large Format growth a single location to cater for
6. 1Malaysia Mall the demand for a large-scale
7. Virtual Mall retail experience
8. Foreign Brand Acquisition
9. Wellness Resort
10. Duty Free Malaysia RM
11. 1Malaysia Unified Sale 1.2 9,600
12. Big Box Boulevard billion
13. KLIA Retail Hub
GNI Jobs
Impact Created
21. Wholesale KLIA Retail Hub
& Retail
1. TUKAR
2. Pasar Komuniti – PAKAR Leverage KLIA2 and KLIA
3. Automotive Workshop
Aeropolis master plan to
Modernisation
4. Makan Bazaar turn KLIA into an attractive
5. Large Format growth shopping destination for
6. 1Malaysia Mall passengers as well as
7. Virtual Mall residents in the vicinity
8. Foreign Brand Acquisition
9. Wellness Resort
10. Duty Free Malaysia RM
11. 1Malaysia Unified Sale 960 7,700
12. Big Box Boulevard million
13. KLIA Retail Hub
GNI Jobs
Impact Created
22. Agenda
1 Entry Point Projects - Wholesale & Retail,
NKEA
2 2011 Achievement
3 Opportunities for Chinese Retailers
23. 2011 Performance
519 Stores transformed
55 Workshops transformed
20 Sites identified
Duty Free Malaysia
17.5% increase worth RM2.47 b
Cost, Insurance and Freight (CIF) Value
1Malaysia Unified Sale
RM21.5 b total spending 15th June – 31st August 2011
3,182 outlets across 50 sub sectors
24. Agenda
1 Entry Point Projects - Wholesale & Retail,
NKEA
2 2011 Achievement
3 Opportunities for Chinese Retailers
25. Wholesale Modernising the Traditional
& Retail
Sundry Shops (TUKAR)
1. TUKAR
Large format retailers to
2. Pasar Komuniti – PAKAR
3. Automotive Workshop assist small retailers in
Modernisation modernising at least
4. Makan Bazaar 10% of estimated
5. Large Format growth
500,000 businesses to
6. 1Malaysia Mall
7. Virtual Mall remain competitive
8. Foreign Brand Acquisition
9. Wellness Resort
10. Duty Free Malaysia RM
11. 1Malaysia Unified Sale 3.8 23,743
12. Big Box Boulevard billion
13. KLIA Retail Hub
GNI Jobs
Impact Created
28. TUKAR Opportunity not to be missed by the
Chinese Community
Soft Loan Up to RM 60,000
Administered by Bank Rakyat
15 years @ 3%
• LESS than RM12 a day
for repayment
An exchange for a modern feel while remaining
the friendly neighborhood store but with
• Better inventory management
• Better assortment and merchandising
• Better pricing options
• Physical upgrade (layout / design)
29. Wholesale Automotive Workshop
& Retail
Modernisation (ATOM)
1. TUKAR
2. Pasar Komuniti – PAKAR Standardise and improve the
3. Automotive Workshop skill level of automotive
Modernisation workshops and develop a
4. Makan Bazaar centralised database and
5. Large Format growth website to categorise and
6. 1Malaysia Mall
grade workshops according
7. Virtual Mall
8. Foreign Brand Acquisition
to service levels
9. Wellness Resort
10. Duty Free Malaysia RM
11. 1Malaysia Unified Sale 1.1 9,100
12. Big Box Boulevard billion
13. KLIA Retail Hub
GNI Jobs
Impact Created
30. ATOM Opportunity not to be missed by the
Chinese Community
Soft Loan Up to RM 100,000
Administered by Bank Rakyat
15 years @ 3%
• LESS than RM20 a day
for repayment
An exchange for efficiency of the automotive
service and repair sector that
• Keep pace with latest technology
• Increase skills and knowledge of technicians in automotive sector
• Increase competitive advantage of local after-sales sector
• Has better opportunity for expansion and upgrading of workshop
facilities
• Has ability to enhance public confidence in standards of service
31. TUKAR &
ATOM
Chinese Participation 2011
7% for
TUKAR
IN THE PIPELINE SUCCCESSFULLY MODERNISED
Engaged Interested
Clear CTOS & Completed This Week
Cumulative Update
and 22% for
CCRIS (26 - 31 Dec 2011)
ATOM
639 600 393 15 55
Malay Chinese Indian Others
Breakdown by Race # 42 12 1 0
Breakdown by Race % 76% 22% 2% 0%
AAM AAIM MARTDS PPIBM HYL ITE PNT FAWOAM
Breakdown by Sponsor # 22 2 1 9 17 2 2 0
Breakdown by Sponsor % 40% 4% 2% 16% 31% 4% 4% 0%
