8 biggest mistakes that Chinese companies commit doing business with Brazil

1,076 views

Published on

This is a video of Lincoln Fracari's speech for more than 150 factory owners of how to do business with Brazil.

Published in: Marketing, Travel, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
1,076
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
16
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

8 biggest mistakes that Chinese companies commit doing business with Brazil

  1. 1. Flexibility for SME. Structure for corporations. See more: www.chinalinktrading.com | Write to us: contato@chinalinktrading.com | Talk with us: +86 755 8283-0432 8 biggest mistakes that Chinese companies make when doing business with brazil COPYRIGHT © China Link Group 2008 - 2014 © Todos os direitos reservados
  2. 2. Flexibility for SME. Structure for corporations. See more: www.chinalinktrading.com | Write to us: contato@chinalinktrading.com | Talk with us: +86 755 8283-0432 you have slept in your geography classes at school mistake nº1 COPYRIGHT © China Link Trading 2008 - 2014 © Todos os direitos reservados
  3. 3. Flexibility for SME. Structure for corporations. See more: www.chinalinktrading.com | Write to us: contato@chinalinktrading.com | Talk with us: +86 755 8283-0432 I heard Buenos Aires is very nice. That is your capital, isn’t? What is your capital? Rio de Janeiro or São Paulo? Hola, mucho gusto! Gracias! (speaking spanish) Brazil is in Africa, right? What language you speak there? 巴⻄西语吗? mistake nº1 you have slept in your geography classes at school COPYRIGHT © China Link Trading 2008 - 2014 © Todos os direitos reservados
  4. 4. Flexibility for SME. Structure for corporations. See more: www.chinalinktrading.com | Write to us: contato@chinalinktrading.com | Talk with us: +86 755 8283-0432 • Brazil is located in South America; ! • It is the biggest country in the continent and 5º in the world with 8,515,767 km2; mistake nº1 you have slept in your geography classes at school COPYRIGHT © China Link Trading 2008 - 2014 © Todos os direitos reservados
  5. 5. Flexibility for SME. Structure for corporations. See more: www.chinalinktrading.com | Write to us: contato@chinalinktrading.com | Talk with us: +86 755 8283-0432 • Population is 201,032,714 (5th), density 23.7/km2 (China is 139.6/km2); ! • GDP $2.422 trillion (5th) and per capita $12,118 (79th); mistake nº1 you have slept in your geography classes at school COPYRIGHT © China Link Trading 2008 - 2014 © Todos os direitos reservados
  6. 6. Flexibility for SME. Structure for corporations. See more: www.chinalinktrading.com | Write to us: contato@chinalinktrading.com | Talk with us: +86 755 8283-0432 • Portuguese (7th language in world); ! • Brazilian Real (BRL) - 1 R$ = 2.65 RMB; ! • Dilma Rousseff is our current president mistake nº1 you have slept in your geography classes at school COPYRIGHT © China Link Trading 2008 - 2014 © Todos os direitos reservados
  7. 7. Flexibility for SME. Structure for corporations. See more: www.chinalinktrading.com | Write to us: contato@chinalinktrading.com | Talk with us: +86 755 8283-0432 ! • 26 states, Brasília as capital; ! • Was discovered in 1500 by Portugal; • Great concentration of wealth on Southeast Region; ! • 3/5 of Amazon forest is in Brazil; ! • 30% of drinkable water in the world is in Brazil; mistake nº1 you have slept in your geography classes at school COPYRIGHT © China Link Trading 2008 - 2014 © Todos os direitos reservados
  8. 8. Flexibility for SME. Structure for corporations. See more: www.chinalinktrading.com | Write to us: contato@chinalinktrading.com | Talk with us: +86 755 8283-0432 • Multicultural people: • • • • • • 47.73% white 43.13% pardo (mixed) 7.61% black 1.09% asian 0.4% Amerindian ! More than 64% of people are Roman Catholic; mistake nº1 you have slept in your geography classes at school COPYRIGHT © China Link Trading 2008 - 2014 © Todos os direitos reservados
  9. 9. Flexibility for SME. Structure for corporations. See more: www.chinalinktrading.com | Write to us: contato@chinalinktrading.com | Talk with us: +86 755 8283-0432 use google translator or try to conquer brazil just with english mistake nº2 COPYRIGHT © China Link Trading 2008 - 2014 © Todos os direitos reservados
  10. 10. Flexibility for SME. Structure for corporations. See more: www.chinalinktrading.com | Write to us: contato@chinalinktrading.com | Talk with us: +86 755 8283-0432 负载陷⼊入联邦收⼊入,因为该⽂文 件不是⽤用蓝⾊色钢笔签名。 A carga ficou presa na receita federal porque a documentação não foi assinada com a caneta azul. mistake nº2 use google translator or try to conquer brazil just with english COPYRIGHT © China Link Trading 2008 - 2014 © Todos os direitos reservados
  11. 11. Flexibility for SME. Structure for corporations. See more: www.chinalinktrading.com | Write to us: contato@chinalinktrading.com | Talk with us: +86 755 8283-0432 Do you have any idea of what he means? mistake nº2 use google translator or try to conquer brazil just with english COPYRIGHT © China Link Trading 2008 - 2014 © Todos os direitos reservados
  12. 12. Flexibility for SME. Structure for corporations. See more: www.chinalinktrading.com | Write to us: contato@chinalinktrading.com | Talk with us: +86 755 8283-0432 Do you have any idea of what he means? let’s make this translation more accurate… mistake nº2 use google translator or try to conquer brazil just with english COPYRIGHT © China Link Trading 2008 - 2014 © Todos os direitos reservados
  13. 13. Flexibility for SME. Structure for corporations. See more: www.chinalinktrading.com | Write to us: contato@chinalinktrading.com | Talk with us: +86 755 8283-0432 因为⽂文件没有⽤用蓝⾊色钢笔签 字,所以货物被海关查处了。 A carga ficou presa na receita federal porque a documentação não foi assinada com a caneta azul. mistake nº2 use google translator or try to conquer brazil just with english COPYRIGHT © China Link Trading 2008 - 2014 © Todos os direitos reservados
  14. 14. Flexibility for SME. Structure for corporations. See more: www.chinalinktrading.com | Write to us: contato@chinalinktrading.com | Talk with us: +86 755 8283-0432 • Less than 1% of the Brazilian population speak English; ! • Don't you like when a foreigner speaks Chinese with you? So do we. mistake nº2 use google translator or try to conquer brazil just with english COPYRIGHT © China Link Trading 2008 - 2014 © Todos os direitos reservados
  15. 15. Flexibility for SME. Structure for corporations. See more: www.chinalinktrading.com | Write to us: contato@chinalinktrading.com | Talk with us: +86 755 8283-0432 don’t use google translator for important quotations or media material mistake nº2 use google translator or try to conquer brazil with only english COPYRIGHT © China Link Trading 2008 - 2014 © Todos os direitos reservados
  16. 16. Flexibility for SME. Structure for corporations. See more: www.chinalinktrading.com | Write to us: contato@chinalinktrading.com | Talk with us: +86 755 8283-0432 don’t use google translator for important quotations or media material really… don’t! mistake nº2 use google translator or try to conquer brazil with only english COPYRIGHT © China Link Trading 2008 - 2014 © Todos os direitos reservados
  17. 17. Flexibility for SME. Structure for corporations. See more: www.chinalinktrading.com | Write to us: contato@chinalinktrading.com | Talk with us: +86 755 8283-0432 not understanding about Brazilian social etiquette mistake nº3 COPYRIGHT © China Link Trading 2008 - 2014 © Todos os direitos reservados
  18. 18. Flexibility for SME. Structure for corporations. See more: www.chinalinktrading.com | Write to us: contato@chinalinktrading.com | Talk with us: +86 755 8283-0432 • Men shake hands (like a man); ! • Men may ‘hug' you if you are close; ! • Kiss on the cheek (woman with woman) - 1 for SP and 2 for RJ; ! • Men don’t cheek kiss (like some European or Arab countries) mistake nº3 not understanding about Brazilian social etiquette COPYRIGHT © China Link Trading 2008 - 2014 © Todos os direitos reservados
  19. 19. Flexibility for SME. Structure for corporations. See more: www.chinalinktrading.com | Write to us: contato@chinalinktrading.com | Talk with us: +86 755 8283-0432 • Most of Brazilian people take shower twice a day and brush their teeth three times a day; ! • We use perfume; ! • As in China, people care about how others will think of them (clothes, car, watches, bags, etc) - ⾯面⼦子; ! • Wear office clothes (you don’t need a suit); mistake nº3 not understanding about Brazilian social etiquette COPYRIGHT © China Link Trading 2008 - 2014 © Todos os direitos reservados
  20. 20. Flexibility for SME. Structure for corporations. See more: www.chinalinktrading.com | Write to us: contato@chinalinktrading.com | Talk with us: +86 755 8283-0432 • I believe you will love Brazilian food, but you don’t need to demonstrate it loudly in the table or make any sound with your mouth; ! • Try not to burp, soak up the noodle or chew with your mouth opened; mistake nº3 not understanding about Brazilian social etiquette COPYRIGHT © China Link Trading 2008 - 2014 © Todos os direitos reservados
  21. 21. Flexibility for SME. Structure for corporations. See more: www.chinalinktrading.com | Write to us: contato@chinalinktrading.com | Talk with us: +86 755 8283-0432 • Try to avoid personal questions or comments when you just have met someone: • • • • • How much is your salary? How old are you? (for woman) How many wives you have? You are so fat! You are thirty years old and still not married? Why? mistake nº3 not understanding about Brazilian social etiquette COPYRIGHT © China Link Trading 2008 - 2014 © Todos os direitos reservados
  22. 22. Flexibility for SME. Structure for corporations. See more: www.chinalinktrading.com | Write to us: contato@chinalinktrading.com | Talk with us: +86 755 8283-0432 • Tips? Try to ask about: • • • • Ask your customer how he started his business; Tell him to tell more about the city he lives, where he comes from in Brazil; Explore how you two could cooperate more; Tell more about your company history; mistake nº3 not understanding about Brazilian social etiquette COPYRIGHT © China Link Trading 2008 - 2014 © Todos os direitos reservados
  23. 23. Flexibility for SME. Structure for corporations. See more: www.chinalinktrading.com | Write to us: contato@chinalinktrading.com | Talk with us: +86 755 8283-0432 neglect how Chinese are seen by Brazilians mistake nº4 COPYRIGHT © China Link Trading 2008 - 2014 © Todos os direitos reservados
  24. 24. Flexibility for SME. Structure for corporations. See more: www.chinalinktrading.com | Write to us: contato@chinalinktrading.com | Talk with us: +86 755 8283-0432 • Products MADE IN CHINA still don't have a good image for some people; ! • Chinese in Brazil may be famous for selling fake and low quality products; ! • “No problem, my friend. Of course" mistake nº4 neglect how Chinese are seen by Brazilians? COPYRIGHT © China Link Trading 2008 - 2014 © Todos os direitos reservados
  25. 25. • Always offer samples, focusing on the quality of your products and warranty policy; ! • Understand that shipping products for replacement is not cheap; ! • Getting new customers is more expensive than keeping old ones; mistake nº4 neglect how Chinese are seen by Brazilians? COPYRIGHT © China Link Trading 2008 - 2014 © Todos os direitos reservados
  26. 26. Flexibility for SME. Structure for corporations. See more: www.chinalinktrading.com | Write to us: contato@chinalinktrading.com | Talk with us: +86 755 8283-0432 Not understanding how Brazilian economy can be so protective mistake nº5 COPYRIGHT © China Link Trading 2008 - 2014 © Todos os direitos reservados
  27. 27. Flexibility for SME. Structure for corporations. See more: www.chinalinktrading.com | Write to us: contato@chinalinktrading.com | Talk with us: +86 755 8283-0432 • Brazilians’ Big Mac is the second most expensive in the world; • Ipad in Brazil is the most expensive in the world; ! • Mobile phone - the fourth most expensive in a ranking of 161 countries (ONU); ! • Mobile Internet – among 78 emerging countries the voice and data plan in Brazil is the most expensive ! • Rio de Janeiro ranks sixth as having the most expensive hotels in the world, ahead of cities like Paris and London. mistake nº5 Not understanding how Brazilian economy can be so protective COPYRIGHT © China Link Trading 2008 - 2014 © Todos os direitos reservados
  28. 28. Flexibility for SME. Structure for corporations. See more: www.chinalinktrading.com | Write to us: contato@chinalinktrading.com | Talk with us: +86 755 8283-0432 • Start to understand that Brazil has it’s own certificates and licenses. Some products may need more than one; ! • You will need a rep office in Brazil or a partner if you want to sell your products licensed; ! • Certification may take 3 to 24 months. If you have CE or FCC, it will be easier; Eletronic Eletric parts Engines Toys Cables Many others Medical equipment Cosmetics Perfume Medicines Pharmaceutical Others Mobile phones Telecommunication Wi-fi products 3G products Radio devices Others Security equipment required for work Glasses Gloves Helmets Others Battery Tires Chemical Harmful and hazards Others mistake nº5 Not understanding how Brazilian economy can be so protective COPYRIGHT © China Link Trading 2008 - 2014 © Todos os direitos reservados
  29. 29. Flexibility for SME. Structure for corporations. See more: www.chinalinktrading.com | Write to us: contato@chinalinktrading.com | Talk with us: +86 755 8283-0432 • On import, we have a ‘snowball system’ of taxes, on which we pay taxes over taxes; ! • This can make a product more than double its price after it is ready to be sold; ! • Below you will find the main taxes that are involved in an import process for Brazil; PIS / COFINS SOCIAL incentive tax I.P.I. Industrialized product tax I.I. import tax icms vat sales tax Federal tax; Federal tax; Federal tax; State tax; By HS code; By HS code; Fixed for import; By state; from 0% to 60% from 0% to 35% 9.25% from 0% to 19% ! ! ! ! ! ! ! ! mistake nº5 Not understanding how Brazilian economy can be so protective COPYRIGHT © China Link Trading 2008 - 2014 © Todos os direitos reservados
  30. 30. Flexibility for SME. Structure for corporations. See more: www.chinalinktrading.com | Write to us: contato@chinalinktrading.com | Talk with us: +86 755 8283-0432 • Let’s simulate how much tax we are going to pay for: ORDER 400 PCS ! FREIGHT COST: USD 2,000 HSCODE 85193000 USD 20,00 ! USD to BRL 1 = 2.3 mistake nº5 Not understanding how Brazilian economy can be so protective COPYRIGHT © China Link Trading 2008 - 2014 © Todos os direitos reservados
  31. 31. Flexibility for SME. Structure for corporations. See more: www.chinalinktrading.com | Write to us: contato@chinalinktrading.com | Talk with us: +86 755 8283-0432 • Let’s simulate how much tax we are going to pay for a CAR DVD, HS CODE 85193000, 400 unit x USD20 each, USD 10,000 CIF SANTOS (BRL 23,000); 20% I.I. import tax 30% I.P.I. Industrialized product tax 9.25% PIS + COFINS 18% (SP) ICMS VAT SALES TAX TOTAL (BEFORE CUSTOMS FEE) mistake nº5 Not understanding how Brazilian economy can be so protective COPYRIGHT © China Link Trading 2008 - 2014 © Todos os direitos reservados
  32. 32. Flexibility for SME. Structure for corporations. See more: www.chinalinktrading.com | Write to us: contato@chinalinktrading.com | Talk with us: +86 755 8283-0432 • Let’s simulate how much tax we are going to pay for a CAR DVD, HS CODE 85193000, 400 unit x USD20 each, USD 10,000 CIF SANTOS (BRL 23,000); 20% I.I. import tax 30% I.P.I. Industrialized product tax 9.25% PIS + COFINS 18% (SP) ICMS VAT SALES TAX TOTAL (BEFORE CUSTOMS FEE) BRL 23,000 x 20% II ! BRL 4,600 mistake nº5 Not understanding how Brazilian economy can be so protective COPYRIGHT © China Link Trading 2008 - 2014 © Todos os direitos reservados
  33. 33. Flexibility for SME. Structure for corporations. See more: www.chinalinktrading.com | Write to us: contato@chinalinktrading.com | Talk with us: +86 755 8283-0432 • Let’s simulate how much tax we are going to pay for a CAR DVD, HS CODE 85193000, 400 unit x USD20 each, USD 10,000 CIF SANTOS (BRL 23,000); 20% 30% I.P.I. Industrialized product tax I.I. import tax BRL 23,000 x 20% II ! BRL 4,600 9.25% PIS + COFINS 18% (SP) ICMS VAT SALES TAX TOTAL (BEFORE CUSTOMS FEE) BRL 23,000 + BRL 4,600 (II) x 30% IPI ! BRL 8,460 mistake nº5 Not understanding how Brazilian economy can be so protective COPYRIGHT © China Link Trading 2008 - 2014 © Todos os direitos reservados
  34. 34. Flexibility for SME. Structure for corporations. See more: www.chinalinktrading.com | Write to us: contato@chinalinktrading.com | Talk with us: +86 755 8283-0432 • Let’s simulate how much tax we are going to pay for a CAR DVD, HS CODE 85193000, 400 unit x USD20 each, USD 10,000 CIF SANTOS (BRL 23,000); 20% 30% I.P.I. Industrialized product tax I.I. import tax BRL 23,000 x 20% II ! BRL 4,600 BRL 23,000 + BRL 4,600 (II) x 30% IPI ! BRL 8,460 9.25% PIS + COFINS 18% (SP) ICMS VAT SALES TAX TOTAL (BEFORE CUSTOMS FEE) BRL 23,000 + BRL 4,600 (II) + BRL 8,600 (IPI) x 9.25% PIS/COFINS ! BRL 3,348.5 mistake nº5 Not understanding how Brazilian economy can be so protective COPYRIGHT © China Link Trading 2008 - 2014 © Todos os direitos reservados
  35. 35. Flexibility for SME. Structure for corporations. See more: www.chinalinktrading.com | Write to us: contato@chinalinktrading.com | Talk with us: +86 755 8283-0432 • Let’s simulate how much tax we are going to pay for a CAR DVD, HS CODE 85193000, 400 unit x USD20 each, USD 10,000 CIF SANTOS (BRL 23,000); 20% 30% I.P.I. Industrialized product tax I.I. import tax BRL 23,000 x 20% II ! BRL 4,600 BRL 23,000 + BRL 4,600 (II) x 30% IPI ! BRL 8,460 9.25% 18% (SP) ICMS VAT SALES TAX PIS + COFINS BRL 23,000 + BRL 4,600 (II) + BRL 8,600 (IPI) x 9.25% PIS/COFINS ! BRL 3,348.5 TOTAL (BEFORE CUSTOMS FEE) BRL 23,000 + BRL 4,600 (II) + BRL 8,600 (IPI) + BRL 3,348.5 (PIS/COFINS) x 18% ICMS ! BRL 7,118.73 mistake nº5 Not understanding how Brazilian economy can be so protective COPYRIGHT © China Link Trading 2008 - 2014 © Todos os direitos reservados
  36. 36. Flexibility for SME. Structure for corporations. See more: www.chinalinktrading.com | Write to us: contato@chinalinktrading.com | Talk with us: +86 755 8283-0432 • Let’s simulate how much tax we are going to pay for a CAR DVD, HS CODE 85193000, 400 unit x USD20 each, USD 10,000 CIF SANTOS (BRL 23,000); 20% 30% I.P.I. Industrialized product tax I.I. import tax BRL 23,000 x 20% II ! BRL 4,600 BRL 23,000 + BRL 4,600 (II) x 30% IPI ! BRL 8,460 9.25% 18% (SP) ICMS VAT SALES TAX TOTAL (BEFORE CUSTOMS FEE) BRL 23,000 + BRL 4,600 (II) + BRL 8,600 (IPI) + BRL 3,348.5 (PIS/COFINS) x 18% ICMS BRL 46,667.23 ! 50.72 USD p/ pcs PIS + COFINS BRL 23,000 + BRL 4,600 (II) + BRL 8,600 (IPI) x 9.25% PIS/COFINS ! BRL 3,348.5 ! BRL 7,118.73 mistake nº5 Not understanding how Brazilian economy can be so protective COPYRIGHT © China Link Trading 2008 - 2014 © Todos os direitos reservados
  37. 37. Flexibility for SME. Structure for corporations. See more: www.chinalinktrading.com | Write to us: contato@chinalinktrading.com | Talk with us: +86 755 8283-0432 TAXES average customs FEE TOTAL Per piece 400 pcs 20 USD 10,000 USD CIF 10,290.10 USD 1,500 USD 21,790.1 USD 54.47 USD 400 pcs 46 BRL 23,000 BRLCIF 23,667.23 BRL 3,450 BRL 50117.23 BRL 125.29 BRL 172% mistake nº5 Not understanding how Brazilian economy can be so protective COPYRIGHT © China Link Trading 2008 - 2014 © Todos os direitos reservados
  38. 38. 172%! OMG! THAT IS SO MUCH! Is there any way to make these numbers better?
  39. 39. Yes! ;-)
  40. 40. Flexibility for SME. Structure for corporations. See more: www.chinalinktrading.com | Write to us: contato@chinalinktrading.com | Talk with us: +86 755 8283-0432 • Brazil offers different benefits on taxes, which can make an import process much cheaper; ! • If you establish a company in Brazil, as a foreigner investor you can get even more • benefits; ! If you plan to have an assembly factory in Brazil, you may almost pay NO TAX! mistake nº5 Not understanding how Brazilian economy can be so protective COPYRIGHT © China Link Trading 2008 - 2014 © Todos os direitos reservados
  41. 41. Can I offer some tax benefit to my customer? How?
  42. 42. You just have to use our trade company in Brazil to get really good benefits on the import process. Ask us how after this presentation.
  43. 43. Flexibility for SME. Structure for corporations. See more: www.chinalinktrading.com | Write to us: contato@chinalinktrading.com | Talk with us: +86 755 8283-0432 Not understanding cultural thoughts and likes of Brazilian mistake nº6 COPYRIGHT © China Link Trading 2008 - 2014 © Todos os direitos reservados
  44. 44. Flexibility for SME. Structure for corporations. See more: www.chinalinktrading.com | Write to us: contato@chinalinktrading.com | Talk with us: +86 755 8283-0432 • NOT ALL OF THEM, but many Brazilians like football. If • your customer does, you may ask what is his local team; ! You may also invite a customer to watch a game in a pub or in the stadium if he is into football. This may improve your relationship with him; mistake nº6 Not understanding cultural thoughts and likes of brazilian COPYRIGHT © China Link Trading 2008 - 2014 © Todos os direitos reservados
  45. 45. Flexibility for SME. Structure for corporations. See more: www.chinalinktrading.com | Write to us: contato@chinalinktrading.com | Talk with us: +86 755 8283-0432 • Carnival happens on february and it’s a national holiday as many others during the year. Each year, a Brazilian has around 45 days holiday (30 days work vacation included); ! • Many decisions are affected by that, so don’t expect fast decisions on orders and don’t be surprise with old customers returning after a long period looking for you to discuss ‘old' requests; ! • Processes will happen slower before, during and after holidays. Get a list of local holidays to understand and interact with your customer. mistake nº6 Not understanding cultural thoughts and likes of brazilian COPYRIGHT © China Link Trading 2008 - 2014 © Todos os direitos reservados
  46. 46. Flexibility for SME. Structure for corporations. See more: www.chinalinktrading.com | Write to us: contato@chinalinktrading.com | Talk with us: +86 755 8283-0432 • As a catholic country, we celebrate Christmas. That is a very important date for us, just like the Chinese New Year; ! • Make sure to send a postal card and gift to your key customers and at least an email wishing Merry Christmas and Happy New Year; ! • Different from China, we love to celebrate birthday. Since kids we have a cake, presents and cards from our family. Make sure to know and make a call to personally wish a Happy Birthday to your key customer. A gift is also a good shot; mistake nº6 Not understanding cultural thoughts and likes of brazilian COPYRIGHT © China Link Trading 2008 - 2014 © Todos os direitos reservados
  47. 47. Flexibility for SME. Structure for corporations. See more: www.chinalinktrading.com | Write to us: contato@chinalinktrading.com | Talk with us: +86 755 8283-0432 not being open-minded mistake nº7 COPYRIGHT © China Link Trading 2008 - 2014 © Todos os direitos reservados
  48. 48. Is Brazil an important market for you? ! Do you want to increase your presence there? If your answer is yes, just see our example
  49. 49. Flexibility for SME. Structure for corporations. See more: www.chinalinktrading.com | Write to us: contato@chinalinktrading.com | Talk with us: +86 755 8283-0432 I live in China for 3 years already. But I don’t speak Chinese. I hate Chinese food! I only eat my local food. Chinese do everything in a different way. They should do our way. mistake nº7 not being open-minded COPYRIGHT © China Link Trading 2008 - 2014 © Todos os direitos reservados I don’t have any Chinese friends. They are boring and we like different things. Why am I not being successful selling to China???
  50. 50. Flexibility for SME. Structure for corporations. See more: www.chinalinktrading.com | Write to us: contato@chinalinktrading.com | Talk with us: +86 755 8283-0432 I live in Brazil for 3 years already. But I don’t speak Portuguese. I hate Brazilian food! I only eat my local food. Brazilians do everything in a different way. They should do our way. mistake nº7 not being open-minded COPYRIGHT © China Link Trading 2008 - 2014 © Todos os direitos reservados I don’t have any Brazilian friends. They are boring and we like different things. Why am I not being successful selling to Brazil???
  51. 51. Blend in! ! Be like water like Bruce Lee! Who has the biggest interest? You or the customer?
  52. 52. Flexibility for SME. Structure for corporations. See more: www.chinalinktrading.com | Write to us: contato@chinalinktrading.com | Talk with us: +86 755 8283-0432 Try to do everything on your own mistake nº8 COPYRIGHT © China Link Trading 2008 - 2014 © Todos os direitos reservados
  53. 53. Flexibility for SME. Structure for corporations. See more: www.chinalinktrading.com | Write to us: contato@chinalinktrading.com | Talk with us: +86 755 8283-0432 • A natural product that makes your skin darker without having to go to the beach; ! • Do you think this would work in China? ! • "This product sells so well in Brazil, and it is also very new. I am sure this work in China! So many people there, if I get 5% of 1.7 bi people, I am rich! Am I right?" mistake nº8 try to do everything on your own COPYRIGHT © China Link Trading 2008 - 2014 © Todos os direitos reservados
  54. 54. Noooo! :-(
  55. 55. Flexibility for SME. Structure for corporations. See more: www.chinalinktrading.com | Write to us: contato@chinalinktrading.com | Talk with us: +86 755 8283-0432 • We have heard and seen many products in China that would work very well in Brazil. But we have also heard and seen many products that Chinese love which would never work in Brazil; ! • Is my product already being sold in Brazil? How much is it? What are the most important features for Brazilian customers? Where should I advertise? How can I make partnerships with Brazilian companies? How can I find a distributor there? Which region is the best to launch my products? ! • Questions like these can all be answered with a market research; 集思⼲⼴广益 mistake nº8 try to do everything on your own COPYRIGHT © China Link Trading 2008 - 2014 © Todos os direitos reservados
  56. 56. Flexibility for SME. Structure for corporations. See more: www.chinalinktrading.com | Write to us: contato@chinalinktrading.com | Talk with us: +86 755 8283-0432 WHAT CAN WE OFFER? 1 2 Be prepared ! Understand the market ! TRANSLATION 4 TRAINING 3 Open R.O ! LEGAL, SALES, HR, ACCOUNTANT Use our contacts ! CLIENTS DATABASE mistake nº8 try to do everything on your own COPYRIGHT © China Link Trading 2008 - 2014 © Todos os direitos reservados
  57. 57. Flexibility for SME. Structure for corporations. See more: www.chinalinktrading.com | Write to us: contato@chinalinktrading.com | Talk with us: +86 755 8283-0432 Do everything as everyone does mistake nº9 COPYRIGHT © China Link Trading 2008 - 2014 © Todos os direitos reservados
  58. 58. Surprise your customer!
  59. 59. Flexibility for SME. Structure for corporations. See more: www.chinalinktrading.com | Write to us: contato@chinalinktrading.com | Talk with us: +86 755 8283-0432 • Think new ways to do old things! ! • Explore social media and develop a better customer relationship and management; ! • Train your team for success, keep improving them! ! • Try to understand what customers need and offer them customized services; mistake nº9 Do everything as everyone does COPYRIGHT © China Link Trading 2008 - 2014 © Todos os direitos reservados
  60. 60. 3Q! China Link Group ! Stephen Meng stephen@chinalinktrading.com +86 755 8283-0432 COPYRIGHT © China Link Group 2008 - 2014 © Todos os direitos reservados

×