THERE IS ONLY
the global consumer.
ONE KIND OF 

CHINESE CONSUMER:
“嘿嘿, NYC ~” 

#FOREIGNLOVE
In the ‘80s, China opened its doors to the West, ushering
in an era of utter intoxication and o...
Over thirty years later, we see a Chinese
consumer more “ ” than…



well…
Westerners themselves.
SO BEFORE SWITCHINGYOUR BUSINESS MODELTO A 

“ 

OR LOTS OF …
RED
SEE HOWTHE PIONEERS CRACKEDTHE SYSTEM:
KFC’s commercials in China not
only mirror those back home…

They even re-introduce
KFC as a quasi Chinese
creation that a...
“In Beijing, a
grande latte goes
for about $4.80—or
a dollar more
than what it costs
in the United
States…” 

-The Atlanti...
“Zara is a global company
that doesn’t act locally…
in 2013, China surpassed
France to become its
second-largest in terms ...
“(The EHS Academy)
training is fundamental
to GE's success…it
allows us to form long-
term, strategic
relationships with l...
As Chinese consumers continue to embrace the West, 

Chinese companies have no choice but to follow suit…
…plastering thei...
SO REMEMBER,

CHINESE LIKEYOU FOR YOU, 

NOTYOUR SINO-FIED SELF.
No more compromises. If you build it, they will come.
We ...
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The Chinese consumer = Global Consumer

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Mainland Chinese consumers are different from the rest of us – they speak Mandarin and Cantonese. Otherwise, the Chinese consumer is a global consumer. Watch the video for evidence that staying true to yourself is the best way to succeed in China.

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The Chinese consumer = Global Consumer

  1. 1. THERE IS ONLY the global consumer. ONE KIND OF 
 CHINESE CONSUMER:
  2. 2. “嘿嘿, NYC ~” 
 #FOREIGNLOVE In the ‘80s, China opened its doors to the West, ushering in an era of utter intoxication and obsession.
  3. 3. Over thirty years later, we see a Chinese consumer more “ ” than…
 
 well… Westerners themselves.
  4. 4. SO BEFORE SWITCHINGYOUR BUSINESS MODELTO A 
 “ 
 OR LOTS OF …
RED SEE HOWTHE PIONEERS CRACKEDTHE SYSTEM:
  5. 5. KFC’s commercials in China not only mirror those back home…
 They even re-introduce KFC as a quasi Chinese creation that adheres to Western norms…
  6. 6. “In Beijing, a grande latte goes for about $4.80—or a dollar more than what it costs in the United States…” 
 -The Atlantic, September 2013 ! “Starbucks appeals to younger generations who fantasize about Western coffee culture as a symbol of modern lifestyle… the “Starbucks Experience” makes them feel cool and trendy…”
 -Forbes, 2012 So, build an ecosystem that is authentically YOU.
  7. 7. “Zara is a global company that doesn’t act locally… in 2013, China surpassed France to become its second-largest in terms of the number of stores (142).” 
 -Bloomberg Businessweek, November 2013
  8. 8. “(The EHS Academy) training is fundamental to GE's success…it allows us to form long- term, strategic relationships with local suppliers, enabling them to make a bigger contribution to GE's business growth in China…”
 - Lucent Lu, Sourcing Leader, NBC Universal, China “For GE, supporting the same environment, health, & safety (EHS) standards of its Chinese suppliers is critical to upholding the company's reputation.”
 -GE Citizenship
  9. 9. As Chinese consumers continue to embrace the West, 
 Chinese companies have no choice but to follow suit… …plastering their ads with foreign faces.
  10. 10. SO REMEMBER,
 CHINESE LIKEYOU FOR YOU, 
 NOTYOUR SINO-FIED SELF. No more compromises. If you build it, they will come. We promise.

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