World Travel CEO forum Oct07

investing in China’s tourism future 中国旅游业发展咨询有限公司

The growth of Chinese travel and tourism: how will it impact the global tourism industry? ,[object Object],[object Object],[object Object],[object Object],[object Object],8 October 2007

About the speaker ,[object Object],[object Object],[object Object],[object Object],Returning to Europe in 2005, Roy founded ChinaContact to assist tourism companies, travel providers and tourism promotion bodies eager to discover the tremendous potential of China as both market and destination.

China outbound tourism will greatly impact the international tourism industry by 2020, accounting for the single largest source of international tourism. Each and every tourism organisation and company needs to formulate a China strategy and prepare the ground work now.

Challenges: The ‘Open Door’ myth ,[object Object],[object Object],[object Object],[object Object],門

Popular destinations (ADS) ,[object Object],[object Object],Hong Kong, Macau, Japan, Korea, Thailand, Vietnam, Russia, USA, Singapore, Australia, Malaysia France, Switzerland, USA, UK, Australia, Germany, Canada, Italy ,[object Object],[object Object]

Size of outbound market 12,000,000 2001 Turkey / Egypt Germany / South Africa EU / Africa UK / Russia / South America Caribbean / Mongolia 16,600,000 20,220,000 28,850,000 31,000,000 34,000,000 2002 2003 2004 2005 2006 Japan / ASEAN 10,472,600 2000 Australia / New Zealand 9,232,400 1999 8,425,600 1998 5,323,900 1997 5,060,000 1996 Hong Kong/Macau 4,520,000 1995 Approved Destination Status DEPARTURES YEAR

Statistical overview ,[object Object],[object Object],[object Object],Zhang Qing/Byecity.com 2006 : 34 million outbound travellers Market Value : 17 Billion Dollars 2007 projected: Over 37.4 million

The nature of the Chinese outbound traveller ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],一

Group package versus Independent travel ,[object Object],[object Object],[object Object],[object Object],[object Object],上

Group package versus Independent travel ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],下

Business or Leisure? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Most high spending still driven by business and delegations

Satisfying a Chinese client ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Market entry steps ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Chinese Inbound and domestic Travel

Overview of China’s inbound tourism ,[object Object],[object Object],[object Object],[object Object]

Photograph by very kind permission of Mr Li, Cultural Heritage Management Officer, Matisi Scenic Area Administration Office Foothills of the Qilianshan, western Gansu

Overview of China’s domestic tourism ,[object Object],[object Object],[object Object],[object Object],[object Object]

Influences on inbound tourism ,[object Object],[object Object],[object Object],[object Object]

Differences in tourist behaviour ,[object Object],[object Object],[object Object],[object Object]

Examples of tourism culture differences

Future Trends for China ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

China Travel Industry blog Total amount debited from card (UK Pounds ) £1,041.20 £1,041.20 Payment for flights booked with British Airways will appear as a separate item on your statement as British Airways PLC. Visa Delta/Debit , Payment card used **** **** **** 9865 Payment Summary 2 piece(s) Baggage allowance Premier Economy BA0038 British Airways Heathrow (London) United Kingdom Beijing China 15:10 23 Jun 11:25 23 Jun 2 piece(s) Baggage allowance Premier Economy BA0169 British Airways Pu Dong (Shanghai) China Heathrow (London) United Kingdom 07:59 17 Jun 3:55 16 Jun Total amount debited from card (UK Pounds ) £1,041.20 £1,041.20 Payment for flights booked with British Airways will appear as a separate item on your statement as British Airways PLC. Visa Delta/Debit , Payment card used **** **** **** 9865 Payment Summary 2 piece(s) Baggage allowance Premier Economy BA0038 British Airways Heathrow (London) United Kingdom Beijing China 15:10 23 Jun 11:25 23 Jun 2 piece(s) Baggage allowance Premier Economy BA0169 British Airways Pu Dong (Shanghai) China Heathrow (London) United Kingdom 07:59 17 Jun 3:55 16 Jun

14 November 2007, World Travel Market, Excel, London ,[object Object],[object Object],Forum on China’s tourism industry

The China Outbound Travel Handbook “ an excellent introduction to an amazingly complex market... relevant to every sector of the tourism business... contains lots of tips and practical advice for suppliers and is written in a down-to-earth style, with a minimum of meaningless statistics...” BBT Online, Belgium

Contact Us: Roy Graff London, UK Email: info@ccontact.com Tel: +44 20 78719886 Mobile: +44 7821 093199 www.chinacontact.org http://chinacontacttourism.ning.com/ ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],North America: New York Email: usa@ccontact.com South East Asia: Singapore Email: [email_address]

World Travel CEO forum Oct07

World Travel CEO forum Oct07

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World Travel CEO forum Oct07