Harold Goodwin - Sustainable Tourism


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WTM-ChinaContact Tourism Industry Forum
November 2006

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  • Harold Goodwin - Sustainable Tourism

    1. 1. Responsible Tourism and Inbound Tourism to China <ul><li>Professor Harold Goodwin, </li></ul><ul><li>Leeds Metropolitan University </li></ul><ul><li>Director, International Centre for Responsible Tourism </li></ul><ul><li>Responsible Tourism Partnership </li></ul><ul><li>Pro-Poor Tourism Partnership </li></ul><ul><li>[email_address] </li></ul>
    2. 2. Our holidays their homes Tourism in unusual in that consumers travel to the point of production (the factory) to consume the product. Opportunities for additional sales of goods and services: added value Additional sales and c omplementary products
    3. 3. Sustainable Development of Tourism (1) <ul><li>Applicable to all forms of tourism </li></ul><ul><li>Make optimal use of environmental resources </li></ul><ul><li>Respect the socio-cultural authenticity of host communities </li></ul><ul><li>Provide socio-economic benefits to all stakeholders </li></ul><ul><ul><li>WTO Conceptual Definition 2004 </li></ul></ul>WTO
    4. 4. Whose responsibility is it? <ul><li>Hotels and accommodation owners </li></ul><ul><li>Airlines & car hire companies </li></ul><ul><li>Tourists </li></ul><ul><li>Communities </li></ul><ul><li>Overseas Tour Operators/Organisers </li></ul><ul><li>Ground Handlers/local agents </li></ul><ul><li>Guide Book Writers and Guides </li></ul><ul><li>National and Local Government </li></ul><ul><li>Police & Judiciary etc </li></ul>Everybody’s and Nobody’s
    5. 5. Responsible Tourism takes a variety of forms, it is characterised by travel and tourism which <ul><li>minimises negative environmental, social and cultural impacts; </li></ul><ul><li>generates greater economic benefits for local people and enhances the wellbeing of host communities, by improving working conditions and access to the industry; </li></ul><ul><li>involves local people in decisions that affect their lives and life chances. </li></ul>Cape Town Declaration on Responsible Tourism In Destination 2002
    6. 6. <ul><li>makes positive contributions to the conservation of natural and cultural heritage and to the maintenance of the world’s diversity; </li></ul><ul><li>provides more enjoyable experiences for tourists through more meaningful connections with local people, and a greater understanding of local cultural and environmental issues; </li></ul><ul><li>provides access for physically challenged people; and </li></ul><ul><li>is culturally sensitive and engenders respect between tourists and hosts. </li></ul>
    7. 7. Taking responsibility You cannot outsource responsibility .. Take responsibility for what you can.
    8. 8. Most us want - better & guilt free holidays
    9. 9. Change is taking place in holidaymaker aspirations <ul><li>Companies are making explicit responsible tourism commitments. </li></ul><ul><li>When asked whether or not they would be more likely to book a holiday with a company if they had a written code to guarantee good working conditions, protect the environment and support charities in the tourist destination </li></ul><ul><li>1999 45% said yes </li></ul><ul><li>2001 52% said yes. </li></ul>+ 7%
    10. 10. RT becoming Mainstream <ul><li>Mintel: by 2010 outbound UK ethical market forecast to be 2.5m trips per year. </li></ul><ul><li>Jane Ashton head of CSR at First Choice: </li></ul><ul><li>“ We’re not experiencing a huge demand from the average consumer, but we do believe that awareness is increasing, and in a few years time we will have needed to have integrated these principles into our supply chain. ” </li></ul>
    11. 11. A market opportunity <ul><li>Trend towards experiential holidays and baby boomers looking for community and engagement – significant market segments are looking to get more out of shorter holidays </li></ul><ul><li>Market is changing to reflect socially, environmental and culturally aware holidaymakers - Guilt free indulgence </li></ul><ul><li>These market trends require a richer experience, generally beyond the confines of the hotel or resort. </li></ul><ul><li>Offer richer more meaningful experiences – </li></ul><ul><li>Non-price competition </li></ul><ul><li>PR benefits: build reputation, particularly for those companies that establish a leadership role and capture additional business </li></ul>
    12. 12. Further information <ul><li>www.haroldgoodwin.info </li></ul><ul><li>www.icrtourism.org </li></ul><ul><li>www.responsibletourismpartnership.org </li></ul><ul><li>www.icrtourism.org/capetown.html </li></ul><ul><li>www.responsibletravel.com </li></ul><ul><li>harold@haroldgoodwin.info </li></ul>