Online Activation Planning - Sample 21-Day Plan

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Once you've finally made the decision to "get online," the question is, "HOW?" This form is a sample of the tactics that can help you to establish the right habits for building a meaningful presence online.

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Online Activation Planning - Sample 21-Day Plan

  1. 1. Online Activation PlanPage 1 of 21NameOrganizationWeekday 1 CompleteCategory Activity Focus QuestionsRead Choose one of your news folders and review all the posts in it. Be sureto click "Mark All As Read" when done.Read Perform a Google Search for any relevant topic. Select "More", theneither "News" or "Blog". When youve found a relevant site, add it toyour Google Reader. Copy the URL of the targeted site. Go to yourGoogle Reader and click the red "Subscribe" button. Paste in the URL.Place in the appropriate Category folder.Read Select one of the twitter lists youre following, and review the lasthundred or so tweets. If you see some interesting ones, click throughthe links to read the articles. Retweet or respond to any that seeminteresting.Connect Go to LinkedIn.com. Select the "Contacts" tab. Click "Add Connections"in the upper right corner. Import contacts from as many sources aspossible.Connect Select the "Connect" tab on Twitter.com. Review any mentions of yourhandle and respond - either with an answer to a question or a simple"thanks." Review your Direct Messages and respond as appropriate.Share Find an article from your reading list thats particularly interesting. Shareit via twitter, adding as much personal commentary as you can. Be sureto use the twitter handles of the author and/or subject of the article.Share Select an important or influential twitter account. Follow that account.Retweet one of its tweets. Incorporate as much of your owncommentary as you can.Share Go to your Account Preferences in Feedly.com (left side of screen; scrollall the way down). In the "Mini Toolbar" section, Type in "LinkedIn,Twitter." Now when you want to share an article through either of thesechannels, you can do so by simply clicking the appropriate icon in thearticle itself. If you like, you can also add other channels like facebook,Google+ or Evernote.
  2. 2. Online Activation PlanPage 2 of 21Weekday 2 CompleteCategory Activity Focus QuestionsRead Choose one of your news folders and review all the posts in it. Be sureto click "Mark All As Read" when done.Connect Select the "Connect" tab on Twitter.com. Review any mentions of yourhandle and respond - either with an answer to a question or a simple"thanks." Review your Direct Messages and respond as appropriate.Share Find an article from your reading list thats particularly interesting. Shareit via twitter, adding as much personal commentary as you can. Be sureto use the twitter handles of the author and/or subject of the article.Read Go to the web site of a relevant professional society or advocacy group.Find its RSS feed, "blog" or "news" page. Add it to your GoogleReader. Copy the URL of the targeted page. Go to your Google Readerand click the red "Subscribe" button. Paste in the URL. Place in theappropriate Category folder.Read Spend a few minutes on twitter.com reading the tweets from the peopleyou follow. If you see some interesting ones, click through the links toread articles. Retweet or respond to any that seem interesting.Connect Go to Twitter.com. On the left column, the third box down is called "Whoto Follow." At the bottom of that box, click "Find Friends." Searchcontacts from any relevant email accounts (e.g., Yahoo, Google, AOL,etc.)Connect Find a colleague whom you respect and admire on LinkedIn. Write acommendation for them that highlights what you respect about them andtheir work.Share Select the best, most relevant article in your reading list and share itthrough your LinkedIn status (using Feedly or Google Reader)
  3. 3. Online Activation PlanPage 3 of 21Weekday 3 CompleteCategory Activity Focus QuestionsRead Choose one of your news folders and review all the posts in it. Be sureto click "Mark All As Read" when done.Connect Select the "Connect" tab on Twitter.com. Review any mentions of yourhandle and respond - either with an answer to a question or a simple"thanks." Review your Direct Messages and respond as appropriate.Share Find an article from your reading list thats particularly interesting. Shareit via twitter, adding as much personal commentary as you can. Be sureto use the twitter handles of the author and/or subject of the article.Read Select one of the twitter lists youre following, and review the lasthundred or so tweets. If you see some interesting ones, click throughthe links to read the articles. Retweet or respond to any that seeminteresting.Read Go to the web site related to one of your personal interests or hobbies.Find its RSS feed, "blog" or "news" page. Add it to your GoogleReader. Copy the URL of the targeted page. Go to your Google Readerand click the red "Subscribe" button. Paste in the URL. Place in theappropriate Category folder.Connect Execute a twitter search for any topic of profesional interest. Review thetweets AND people who come up in the search results. Follow at least10 of them who look interesting.Connect Find a colleague whom you respect and admire on LinkedIn. Endorsethe skills that you feel are their strongest. Go to LinkedIn.com andsearch for a colleague. On their page, youll have an opportunity toendorse their skills.Share Select an important or influential twitter account. Follow that account.Reply to one of its tweets either with a question, comment, or thanks.
  4. 4. Online Activation PlanPage 4 of 21Weekday 4 CompleteCategory Activity Focus QuestionsRead Choose one of your news folders and review all the posts in it. Be sureto click "Mark All As Read" when done.Connect Select the "Connect" tab on Twitter.com. Review any mentions of yourhandle and respond - either with an answer to a question or a simple"thanks." Review your Direct Messages and respond as appropriate.Share Find an article from your reading list thats particularly interesting. Shareit via twitter, adding as much personal commentary as you can. Be sureto use the twitter handles of the author and/or subject of the article.Read Spend a few minutes on twitter.com reading the tweets from the peopleyou follow. If you see some interesting ones, click through the links toread articles. Retweet or respond to any that seem interesting.Connect Execute a twitter search for any topic of personal interest. Review thetweets AND people who come up in the search results. Follow at least10 of them who look interesting.Share Review your tweetstream. Retweet at least one tweet from theaccounts you follow.
  5. 5. Online Activation PlanPage 5 of 21Weekday 5 CompleteCategory Activity Focus QuestionsRead Choose one of your news folders and review all the posts in it. Be sureto click "Mark All As Read" when done.Connect Select the "Connect" tab on Twitter.com. Review any mentions of yourhandle and respond - either with an answer to a question or a simple"thanks." Review your Direct Messages and respond as appropriate.Share Find an article from your reading list thats particularly interesting. Shareit via twitter, adding as much personal commentary as you can. Be sureto use the twitter handles of the author and/or subject of the article.Share Review your tweetstream. Retweet at least one tweet from theaccounts you follow.Read Select one of the twitter lists youre following, and review the lasthundred or so tweets. If you see some interesting ones, click throughthe links to read the articles. Retweet or respond to any that seeminteresting.Connect Execute a twitter search for any topic of profesional interest. Review thetweets AND people who come up in the search results. Follow at least10 of them who look interesting.Share Find an upcoming event that is important to your employer, professionalsociety, or one of the accounts you follow. Tweet a note about theevent, making sure to link to the event web site and to mention theowner or sponsor of the event using their twitter handle.
  6. 6. Online Activation PlanPage 6 of 21Saturday 1 CompleteCategory Activity Focus QuestionsConnect Select the "Connect" tab on Twitter.com. Review any mentions of yourhandle and respond - either with an answer to a question or a simple"thanks." Review your Direct Messages and respond as appropriate.Share Find an article from your reading list thats particularly interesting. Shareit via twitter, adding as much personal commentary as you can. Be sureto use the twitter handles of the author and/or subject of the article.Share Select the best, most relevant article in your reading list and share itthrough your LinkedIn status (using Feedly or Google Reader)Read Select one of the category folders in your Google Reader(http://google.com/reader). Review each feed in the folder individually. Ifyou find any that are irrelevant or uninteresting, unsubscribe from it byhovering over the name of the feed, and clicking the triangle button andselecting "unsubscribe."Connect Find an interesting list (Listorious.com or a list created by someone youfollow). Subscribe to it and notify/thank the creator of the list bytweeting a link to it. [e.g., Hey @accountname, I just subscribed to your(name of list) list. Thanks for sharing! (link to list)]
  7. 7. Online Activation PlanPage 7 of 21Sunday 1 CompleteCategory Activity Focus QuestionsShare Find an article from your reading list thats particularly interesting. Shareit via twitter, adding as much personal commentary as you can. Be sureto use the twitter handles of the author and/or subject of the article.Read Select one of the twitter lists youre following, and review the lasthundred or so tweets. If you see some interesting ones, click throughthe links to read the articles. Retweet or respond to any that seeminteresting.Read Using the search box on Twitter.com, enter a relevant search term.Review the results for a hashtag that seems to be particularly active orrelevant. Add that hashtag to a list and search for mentions regularly.Connect Select an account you follow that continually contributes relevantcontent. Examine their following and/or follower list; select 10 relevantaccounts to follow.Connect Select the most interesting article in your reading list. Go to twitter.comand search forr the authors twitter account. If you can find one, followit. If not, find the next most interesting article and repeat - until you findat least one new author to follow. Send them a tweet such as"@authorhandle, I really enjoyed (title of article). Thanks! (Link toarticle)
  8. 8. Online Activation PlanPage 8 of 21Weekday 6 CompleteCategory Activity Focus QuestionsConnect Select the "Connect" tab on Twitter.com. Review any mentions of yourhandle and respond - either with an answer to a question or a simple"thanks." Review your Direct Messages and respond as appropriate.Share Find an article from your reading list thats particularly interesting. Shareit via twitter, adding as much personal commentary as you can. Be sureto use the twitter handles of the author and/or subject of the article.Share Select the best, most relevant article in your reading list and share itthrough your LinkedIn status (using Feedly or Google Reader)Read Choose one of your news folders and review all the posts in it. Be sureto click "Mark All As Read" when done.Share Review your tweetstream. Retweet at least one tweet from theaccounts you follow.Read Spend a few minutes on twitter.com reading the tweets from the peopleyou follow. If you see some interesting ones, click through the links toread articles. Retweet or respond to any that seem interesting.Connect Go to LinkedIn.com and search for a relevant group. Join the group andcontribute a relevant article to the Discussion tab.
  9. 9. Online Activation PlanPage 9 of 21Weekday 7 CompleteCategory Activity Focus QuestionsConnect Select the "Connect" tab on Twitter.com. Review any mentions of yourhandle and respond - either with an answer to a question or a simple"thanks." Review your Direct Messages and respond as appropriate.Share Find an article from your reading list thats particularly interesting. Shareit via twitter, adding as much personal commentary as you can. Be sureto use the twitter handles of the author and/or subject of the article.Read Choose one of your news folders and review all the posts in it. Be sureto click "Mark All As Read" when done.Read Select one of the twitter lists youre following, and review the lasthundred or so tweets. If you see some interesting ones, click throughthe links to read the articles. Retweet or respond to any that seeminteresting.Share Select an important or influential twitter account. Follow that account.Retweet one of its tweets. Incorporate as much of your owncommentary as you can.Connect Go to LinkedIn.com and select "Profile>Edit." Complete your profile.
  10. 10. Online Activation PlanPage 10 of 21Weekday 8 CompleteCategory Activity Focus QuestionsConnect Select the "Connect" tab on Twitter.com. Review any mentions of yourhandle and respond - either with an answer to a question or a simple"thanks." Review your Direct Messages and respond as appropriate.Share Find an article from your reading list thats particularly interesting. Shareit via twitter, adding as much personal commentary as you can. Be sureto use the twitter handles of the author and/or subject of the article.Read Choose one of your news folders and review all the posts in it. Be sureto click "Mark All As Read" when done.Share Review your tweetstream. Retweet at least one tweet from theaccounts you follow.Read Spend a few minutes on twitter.com reading the tweets from the peopleyou follow. If you see some interesting ones, click through the links toread articles. Retweet or respond to any that seem interesting.Connect Go to LinkedIn.com and search for an employer (current or past) orprofessional group. Link in with people you know.
  11. 11. Online Activation PlanPage 11 of 21Weekday 9 CompleteCategory Activity Focus QuestionsConnect Select the "Connect" tab on Twitter.com. Review any mentions of yourhandle and respond - either with an answer to a question or a simple"thanks." Review your Direct Messages and respond as appropriate.Share Find an article from your reading list thats particularly interesting. Shareit via twitter, adding as much personal commentary as you can. Be sureto use the twitter handles of the author and/or subject of the article.Read Choose one of your news folders and review all the posts in it. Be sureto click "Mark All As Read" when done.Read Select one of the twitter lists youre following, and review the lasthundred or so tweets. If you see some interesting ones, click throughthe links to read the articles. Retweet or respond to any that seeminteresting.Connect Find a colleague whom you respect and admire on LinkedIn. Endorsethe skills that you feel are their strongest.Share Select an important or influential twitter account. Follow that account.Reply to one of its tweets either with a question, comment, or thanks.
  12. 12. Online Activation PlanPage 12 of 21Weekday 10 CompleteCategory Activity Focus QuestionsConnect Select the "Connect" tab on Twitter.com. Review any mentions of yourhandle and respond - either with an answer to a question or a simple"thanks." Review your Direct Messages and respond as appropriate.Share Find an article from your reading list thats particularly interesting. Shareit via twitter, adding as much personal commentary as you can. Be sureto use the twitter handles of the author and/or subject of the article.Read Choose one of your news folders and review all the posts in it. Be sureto click "Mark All As Read" when done.Share Review your tweetstream. Retweet at least one tweet from theaccounts you follow.Read Spend a few minutes on twitter.com reading the tweets from the peopleyou follow. If you see some interesting ones, click through the links toread articles. Retweet or respond to any that seem interesting.Share Find an upcoming event that is important to your employer, professionalsociety, or one of the accounts you follow. Tweet a note about theevent, making sure to link to the event web site and to mention theowner or sponsor of the event using their twitter handle.
  13. 13. Online Activation PlanPage 13 of 21Saturday 2 CompleteCategory Activity Focus QuestionsConnect Select the "Connect" tab on Twitter.com. Review any mentions of yourhandle and respond - either with an answer to a question or a simple"thanks." Review your Direct Messages and respond as appropriate.Share Find an article from your reading list thats particularly interesting. Shareit via twitter, adding as much personal commentary as you can. Be sureto use the twitter handles of the author and/or subject of the article.Read Select one of the twitter lists youre following, and review the lasthundred or so tweets. If you see some interesting ones, click throughthe links to read the articles. Retweet or respond to any that seeminteresting.Share Select the best, most relevant article in your reading list and share itthrough your LinkedIn status (using Feedly or Google Reader)Read Select one of the category folders in your Google Reader(http://google.com/reader). Review each feed in the folder individually. Ifyou find any that are irrelevant or uninteresting, unsubscribe from it byhovering over the name of the feed, and clicking the triangle button andselecting "unsubscribe."Connect Go to twitter.com and review the accounts youre following. Find 5accounts that a) are not following you back; AND b) are not creatingunique and valuable content. Unfollow (no more than) 5 such accounts.Try to give accounts ~1 month to follow back before unfollowing. Neverfollow more than 1,000 more accounts than are following you.
  14. 14. Online Activation PlanPage 14 of 21Sunday 2 CompleteCategory Activity Focus QuestionsConnect Select the "Connect" tab on Twitter.com. Review any mentions of yourhandle and respond - either with an answer to a question or a simple"thanks." Review your Direct Messages and respond as appropriate.Share Find an article from your reading list thats particularly interesting. Shareit via twitter, adding as much personal commentary as you can. Be sureto use the twitter handles of the author and/or subject of the article.Read Using the search box on Twitter.com, enter a relevant search term.Review the results for a hashtag that seems to be particularly active orrelevant. Add that hashtag to a list and search for mentions regularly.Connect Select an account you follow that continually contributes relevantcontent. Examine their following and/or follower list; select 10 relevantaccounts to follow.
  15. 15. Online Activation PlanPage 15 of 21Weekday 11 CompleteCategory Activity Focus QuestionsConnect Select the "Connect" tab on Twitter.com. Review any mentions of yourhandle and respond - either with an answer to a question or a simple"thanks." Review your Direct Messages and respond as appropriate.Share Find an article from your reading list thats particularly interesting. Shareit via twitter, adding as much personal commentary as you can. Be sureto use the twitter handles of the author and/or subject of the article.Read Select one of the twitter lists youre following, and review the lasthundred or so tweets. If you see some interesting ones, click throughthe links to read the articles. Retweet or respond to any that seeminteresting.Read Choose one of your news folders and review all the posts in it. Be sureto click "Mark All As Read" when done.Connect Go to LinkedIn.com and search for an employer (current or past) orprofessional group. Link in with people you know.Share Select an important or influential twitter account. Follow that account.Retweet one of its tweets. Incorporate as much of your owncommentary as you can.Read Perform a Google Search for any relevant topic. Select "More", theneither "News" or "Blog". When youve found a relevant site, add it toyour Google Reader. Copy the URL of the targeted site. Go to yourGoogle Reader and click the red "Subscribe" button. Paste in the URL.Place in the appropriate Category folder.
  16. 16. Online Activation PlanPage 16 of 21Weekday 12 CompleteCategory Activity Focus QuestionsConnect Select the "Connect" tab on Twitter.com. Review any mentions of yourhandle and respond - either with an answer to a question or a simple"thanks." Review your Direct Messages and respond as appropriate.Share Find an article from your reading list thats particularly interesting. Shareit via twitter, adding as much personal commentary as you can. Be sureto use the twitter handles of the author and/or subject of the article.Read Choose one of your news folders and review all the posts in it. Be sureto click "Mark All As Read" when done.Share Select the best, most relevant article in your reading list and share itthrough your LinkedIn status (using Feedly or Google Reader)Share Review your tweetstream. Retweet at least one tweet from theaccounts you follow.Read Spend a few minutes on twitter.com reading the tweets from the peopleyou follow. If you see some interesting ones, click through the links toread articles. Retweet or respond to any that seem interesting.Read Go to the web site of a relevant professional society or advocacy group.Find its RSS feed, "blog" or "news" page. Add it to your GoogleReader. Copy the URL of the targeted page. Go to your Google Readerand click the red "Subscribe" button. Paste in the URL. Place in theappropriate Category folder.Connect Find a colleague whom you respect and admire on LinkedIn. Write acommendation for them that highlights what you respect about them andtheir work.
  17. 17. Online Activation PlanPage 17 of 21Weekday 13 CompleteCategory Activity Focus QuestionsConnect Select the "Connect" tab on Twitter.com. Review any mentions of yourhandle and respond - either with an answer to a question or a simple"thanks." Review your Direct Messages and respond as appropriate.Share Find an article from your reading list thats particularly interesting. Shareit via twitter, adding as much personal commentary as you can. Be sureto use the twitter handles of the author and/or subject of the article.Read Choose one of your news folders and review all the posts in it. Be sureto click "Mark All As Read" when done.Read Select one of the twitter lists youre following, and review the lasthundred or so tweets. If you see some interesting ones, click throughthe links to read the articles. Retweet or respond to any that seeminteresting.Connect Find a colleague whom you respect and admire on LinkedIn. Endorsethe skills that you feel are their strongest.Share Select an important or influential twitter account. Follow that account.Reply to one of its tweets either with a question, comment, or thanks.Read Go to the web site related to one of your personal interests or hobbies.Find its RSS feed, "blog" or "news" page. Add it to your GoogleReader. Copy the URL of the targeted page. Go to your Google Readerand click the red "Subscribe" button. Paste in the URL. Place in theappropriate Category folder.
  18. 18. Online Activation PlanPage 18 of 21Weekday 14 CompleteCategory Activity Focus QuestionsConnect Select the "Connect" tab on Twitter.com. Review any mentions of yourhandle and respond - either with an answer to a question or a simple"thanks." Review your Direct Messages and respond as appropriate.Share Find an article from your reading list thats particularly interesting. Shareit via twitter, adding as much personal commentary as you can. Be sureto use the twitter handles of the author and/or subject of the article.Read Choose one of your news folders and review all the posts in it. Be sureto click "Mark All As Read" when done.Share Review your tweetstream. Retweet at least one tweet from theaccounts you follow.Read Spend a few minutes on twitter.com reading the tweets from the peopleyou follow. If you see some interesting ones, click through the links toread articles. Retweet or respond to any that seem interesting.
  19. 19. Online Activation PlanPage 19 of 21Weekday 15 CompleteCategory Activity Focus QuestionsConnect Select the "Connect" tab on Twitter.com. Review any mentions of yourhandle and respond - either with an answer to a question or a simple"thanks." Review your Direct Messages and respond as appropriate.Share Find an article from your reading list thats particularly interesting. Shareit via twitter, adding as much personal commentary as you can. Be sureto use the twitter handles of the author and/or subject of the article.Read Choose one of your news folders and review all the posts in it. Be sureto click "Mark All As Read" when done.Read Select one of the twitter lists youre following, and review the lasthundred or so tweets. If you see some interesting ones, click throughthe links to read the articles. Retweet or respond to any that seeminteresting.Share Find an upcoming event that is important to your employer, professionalsociety, or one of the accounts you follow. Tweet a note about theevent, making sure to link to the event web site and to mention theowner or sponsor of the event using their twitter handle.
  20. 20. Online Activation PlanPage 20 of 21Saturday 3 CompleteCategory Activity Focus QuestionsConnect Select the "Connect" tab on Twitter.com. Review any mentions of yourhandle and respond - either with an answer to a question or a simple"thanks." Review your Direct Messages and respond as appropriate.Share Find an article from your reading list thats particularly interesting. Shareit via twitter, adding as much personal commentary as you can. Be sureto use the twitter handles of the author and/or subject of the article.Read Select one of the twitter lists youre following, and review the lasthundred or so tweets. If you see some interesting ones, click throughthe links to read the articles. Retweet or respond to any that seeminteresting.Read Select one of the category folders in your Google Reader(http://google.com/reader). Review each feed in the folder individually. Ifyou find any that are irrelevant or uninteresting, unsubscribe from it byhovering over the name of the feed, and clicking the triangle button andselecting "unsubscribe."
  21. 21. Online Activation PlanPage 21 of 21Sunday 3 CompleteCategory Activity Focus QuestionsConnect Select the "Connect" tab on Twitter.com. Review any mentions of yourhandle and respond - either with an answer to a question or a simple"thanks." Review your Direct Messages and respond as appropriate.Share Find an article from your reading list thats particularly interesting. Shareit via twitter, adding as much personal commentary as you can. Be sureto use the twitter handles of the author and/or subject of the article.Share Select the best, most relevant article in your reading list and share itthrough your LinkedIn status (using Feedly or Google Reader)Read Using the search box on Twitter.com, enter a relevant search term.Review the results for a hashtag that seems to be particularly active orrelevant. Add that hashtag to a list and search for mentions regularly.Connect Select an account you follow that continually contributes relevantcontent. Examine their following and/or follower list; select 10 relevantaccounts to follow.Connect Select the most interesting article in your reading list. Go to twitter.comand search forr the authors twitter account. If you can find one, followit. If not, find the next most interesting article and repeat - until you findat least one new author to follow. Send them a tweet such as"@authorhandle, I really enjoyed (title of article). Thanks! (Link toarticle)"

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