ARTDM 171 Week 8: Remapping Cyberspace

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ARTDM 171 Week 8: Remapping Cyberspace

  1. 1. ARTDM 171, Week 8: Remapping Cyberspace <ul><li>Gilbert Guerrero </li></ul><ul><li>[email_address] </li></ul><ul><li>gilbertguerrero.com/blog/artdm-171/ </li></ul>
  2. 2. Homework <ul><li>Nothing to put in my dropbox this week </li></ul>
  3. 3. Remapping Cyberspace
  4. 4. IV: 1st draft of a manifesto: Remapping cyberspace Remapping Cyberspace
  5. 5. 1st draft of a manifesto: Remapping cyberspace <ul><li>For the moment, what &quot;we&quot; desire is to: </li></ul><ul><li>remap the hegemonic cartography of cyberspace; </li></ul><ul><li>“ politicize&quot; the debate; </li></ul><ul><li>develop a multicentric theoretical understanding of the (cultural, political and aesthetic) possibilities of new technologies; </li></ul><ul><li>exchange a different sort of information (mythopoetical, activist, performative, imagistic); </li></ul><ul><li>do all this with humor, inventiveness and intelligence </li></ul><ul><li>– Guillermo Gómez-Peña from Virtual Barrio @ The Other Frontier–Communication, Mobilization, Utopias, Identity, Language, and the Internet </li></ul>
  6. 6. Zapatista Movement
  7. 7. Zapatista Movement <ul><li>Zapatistas used performance tactics and media attention to survive what would normally be crushed by the army </li></ul><ul><li>Communiques were posted on their website, from the jungles of Chiapas </li></ul><ul><li>More info: Wikipedia entry on Zapatistas </li></ul>
  8. 8. McLibel <ul><li>1990, McDonalds sued 5 volunteers of Greenpeace London for libel </li></ul><ul><li>Dave Morris and Helen Steel defended themselves in a highly publicized trial </li></ul><ul><li>McSpotlight – website created to cover the case (and archive the history) </li></ul><ul><li>Further reading, Noami Klein’s book No Logo </li></ul>
  9. 9. Bad Publicity for McDonald’s <ul><li>Feb 16, 1996, McSpotlight site launched </li></ul><ul><ul><li>More than a million hits in the first month </li></ul></ul><ul><li>Became one of the longest running trials in British history </li></ul><ul><li>Coverage in the Wall Street Journal: Activists put McDonald's on Grill </li></ul><ul><li>Although Morris and Steel lost the case, McDonald’s dropped their claim for costs and injunction </li></ul>
  10. 10. <ul><li>Internally: “We don't sell nutrition and people don't come to McDonald's for nutrition” </li></ul><ul><li>Publicly: “Every time you eat at McDonald's, you'll eat good, nutritious food.” </li></ul>
  11. 11. <ul><li>Confidential Operations Manual: “Ronald loves McDonald's and McDonald's food. And so do children, because they love Ronald. Remember children exert a phenomenal influence when it come to restaurant selection.” </li></ul>
  12. 12. More McFacts uncovered during the trial <ul><li>McDonald’s spies infiltrated Greenpeace and other organizations </li></ul><ul><li>McDonald's is responsible for the destruction of rainforest in Central and South America, to make way for cattle pasture </li></ul>
  13. 13. McLibel Followup <ul><li>In 2000, Morris and Steel brought the UK to the European Court of Human Rights over unfair libel laws </li></ul><ul><li>In 2005, the European Court court ruled in their favor </li></ul>
  14. 14. <ul><li>Someone even made a movie about it </li></ul><ul><li>(2005) </li></ul><ul><li>Full movie </li></ul><ul><li>Trailer </li></ul>
  15. 15. MoveOn.org <ul><li>Started in 1998 as an email by Joan Blades and Wes Boyd http://moveon.org/ </li></ul><ul><li>An interview on Charlie Rose (interview begins at 33:08) </li></ul>
  16. 16. Independent Media Center <ul><li>http://www.indymedia.org   </li></ul><ul><li>San Francisco Bay Area – http://www.indybay.org/ </li></ul>
  17. 17. Facebook – Causes <ul><li>Facebook Causes take advantage of social networks </li></ul>
  18. 18. Sitemaps and Wireframes
  19. 19. Sitemaps <ul><li>Before writing, designing, or coding, determine what the scope of your site will be by creating sitemaps </li></ul><ul><li>Use Adobe Illustrator </li></ul>
  20. 20. Wireframes <ul><li>After the sitemap is created, determine: </li></ul><ul><ul><li>what will go on each page,  </li></ul></ul><ul><ul><li>how the navigation will work,  </li></ul></ul><ul><ul><li>how much room there will be for content </li></ul></ul><ul><li>Create wireframes for the layout of Home Page and Basic Subpages </li></ul>
  21. 21. Homework due Oct 16 <ul><li>Read an essay by Guillermo Gómez-Peña </li></ul><ul><ul><li>“Virtual Barrio @ The Other Frontier – Communication, Mobilization, Utopias, Identity, Language, and the Internet” </li></ul></ul><ul><li>Build a Sitemap </li></ul><ul><li>Create two Wireframes: Home Page and Sublevel Page </li></ul><ul><li>  </li></ul><ul><li>Next Week: Visual Design in Photoshop </li></ul>

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