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Branding Digital 2.0 y Branding Personal

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Presentación realizada el Jueves 21 de Enero de 2010, en el Curso Especialización en Marketing Digital, que impartimos Mondragon Unibertsitatea y Arabatik conjuntamente, un formato de clases presenciales Martes y Jueves de 16:00 a 20:00

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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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  • DOWNLOAD THAT BOOKS INTO AVAILABLE FORMAT (2019 Update) ......................................................................................................................... ......................................................................................................................... Download Full PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download Full doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download PDF EBOOK here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download EPUB Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... Download doc Ebook here { http://bit.ly/2m6jJ5M } ......................................................................................................................... ......................................................................................................................... ................................................................................................................................... eBook is an electronic version of a traditional print book that can be read by using a personal computer or by using an eBook reader. (An eBook reader can be a software application for use on a computer such as Microsoft's free Reader application, or a book-sized computer that is used solely as a reading device such as Nuvomedia's Rocket eBook.) Users can purchase an eBook on diskette or CD, but the most popular method of getting an eBook is to purchase a downloadable file of the eBook (or other reading material) from a Web site (such as Barnes and Noble) to be read from the user's computer or reading device. Generally, an eBook can be downloaded in five minutes or less ......................................................................................................................... .............. Browse by Genre Available eBooks .............................................................................................................................. Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, ......................................................................................................................... ......................................................................................................................... .....BEST SELLER FOR EBOOK RECOMMEND............................................................. ......................................................................................................................... Blowout: Corrupted Democracy, Rogue State Russia, and the Richest, Most Destructive Industry on Earth,-- The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company,-- Call Sign Chaos: Learning to Lead,-- StrengthsFinder 2.0,-- Stillness Is the Key,-- She Said: Breaking the Sexual Harassment Story That Helped Ignite a Movement,-- Atomic Habits: An Easy & Proven Way to Build Good Habits & Break Bad Ones,-- Everything Is Figureoutable,-- What It Takes: Lessons in the Pursuit of Excellence,-- Rich Dad Poor Dad: What the Rich Teach Their Kids About Money That the Poor and Middle Class Do Not!,-- The Total Money Makeover: Classic Edition: A Proven Plan for Financial Fitness,-- Shut Up and Listen!: Hard Business Truths that Will Help You Succeed, ......................................................................................................................... .........................................................................................................................
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Branding Digital 2.0 y Branding Personal

  1. 1. BRANDING DIGITAL Pedro Moreno Sepúlveda
  2. 2. Estrategia y Conceptos de Comunicación 2.0 <ul><li>¿Quién está en la Red? </li></ul><ul><li>www.chilelogela.com · Twitter.com/logela y en Facebook Chile Logela </li></ul>
  3. 3. Estrategia y Conceptos de Comunicación 2.0 <ul><li>Branding y Personal Branding </li></ul><ul><li>Coherencia y alineación. Estrategia </li></ul>
  4. 4. ¿OBAMA? <ul><li>¡Sí! Obama no podía faltar dentro del Branding Digital . This page is left intentionally in black ;) </li></ul>
  5. 5. ¿OBAMA?
  6. 6. ¿OBAMA?
  7. 7. ¿OBAMA?
  8. 8. ¿Y José Coronado? <ul><li>Para mucha gente, es ya una relación directa con los efectos de la fibra en el tránsito intestinal, más que un actor. </li></ul>
  9. 9. ¿Y Sergi Arola? <ul><li>Sergi Arola ficha por LIDL. Cruza posicionamientos, de élite gastronómica con low-cost. Error. </li></ul>
  10. 10. ¿Y Sergi Arola? <ul><li>En Sincenet colaboramos con con su primera marca personal </li></ul>
  11. 11. ¿Y Sergi Arola?
  12. 12. Estrategia y Conceptos de Comunicación 2.0 <ul><li>Branding y Personal Branding </li></ul>
  13. 13. Estrategia y Conceptos de Comunicación 2.0 <ul><li>Las Redes Sociales son nuevas, pero el planteamiento es muy viejo: El ser humano, las personas, necesitamos comunicarnos. </li></ul>
  14. 14. Adaptarnos al nuevo paradigma The Long Tail (La Larga Cola) <ul><li>Término acuñado por Chris Anderson en la revista Wired </li></ul>
  15. 15. Adaptarnos al nuevo paradigma The Long Tail (La Larga Cola) <ul><li>La Fraise y Threadless generan producto por deseo de sus usuarios. Crowdsourcing </li></ul>
  16. 16. Adaptarnos al nuevo paradigma The Long Tail (La Larga Cola) <ul><li>Tus usuarios no sólo han ayudado a diseñar el producto, sino que esa participación ha dado forma a la “tribu” </li></ul>
  17. 17. Adaptarnos al nuevo paradigma The Long Tail (La Larga Cola) <ul><li>Tanto La Fraise como Theadless son start-up rentables desde el primer momento, habiendo entrado en el juego de adquisiciones, inyección de capital, etc. </li></ul><ul><li>Hay infinidad de casos de éxito de crowdsourcing empresarial, social e incluso político. </li></ul>
  18. 18. Adaptarnos al nuevo paradigma Manifiesto Cluetrain <ul><li>95 Tesis ( en www.cluetrain.com ) </li></ul>
  19. 19. Adaptarnos al nuevo paradigma Manifiesto Cluetrain <ul><li>95 Tesis ( en www.cluetrain.com ) </li></ul>
  20. 20. La larga cola (Long Tail) <ul><li>Si es el usuario o tu “tribu” quien diseña y participa en la creación del producto… </li></ul>
  21. 21. La larga cola (Long Tail) <ul><li>Si es el usuario o tu “tribu” quien diseña y participa en la creación del producto… </li></ul><ul><li>¿qué vinculación emocional tiene respecto al producto? </li></ul>
  22. 22. La larga cola (Long Tail) <ul><li>Si es el usuario o tu “tribu” quien diseña y participa en la creación del producto… </li></ul><ul><li>¿qué vinculación emocional tiene respecto al producto? </li></ul><ul><li>¿Será crítico? </li></ul>
  23. 23. La larga cola (Long Tail) <ul><li>Si es el usuario o tu “tribu” quien diseña y participa en la creación del producto… </li></ul><ul><li>¿qué vinculación emocional tiene respecto al producto? </li></ul><ul><li>¿Será crítico? </li></ul><ul><li>¿Será fiel? </li></ul>
  24. 24. La larga cola (Long Tail) <ul><li>Si es el usuario o tu “tribu” quien diseña y participa en la creación del producto… </li></ul><ul><li>¿qué vinculación emocional tiene respecto al producto? </li></ul><ul><li>¿Será crítico? </li></ul><ul><li>¿Será fiel? </li></ul><ul><li>¡Será nuestro prescriptor! </li></ul>
  25. 25. La larga cola (Long Tail) <ul><li>Si es el usuario o tu “tribu” quien diseña y participa en la creación del producto… </li></ul><ul><li>¿qué vinculación emocional tiene respecto al producto? </li></ul><ul><li>¿Será crítico? </li></ul><ul><li>¿Será fiel? </li></ul><ul><li>¡Será nuestro prescriptor! </li></ul><ul><li>… Y si es influencer será EMBAJADOR DE TU MARCA </li></ul>
  26. 26. La larga cola (Long Tail) <ul><li>Volvemos al ROI </li></ul><ul><li>Si sólo medimos en ventas ¿no estaremos dejando fuera de valoración todos éstos otros factores? </li></ul>
  27. 27. La larga cola (Long Tail) <ul><li>TDT y Televisiones Digitales </li></ul><ul><ul><li>5h de media de uso a la semana </li></ul></ul><ul><li>Facebook </li></ul><ul><ul><li>4:39 minutos de uso a la semana </li></ul></ul><ul><ul><li>(Datos de Nielsen Consulting) </li></ul></ul>
  28. 28. Preparados para la 3.0 <ul><li>La era del Remix </li></ul>
  29. 29. Preparados para la 3.0 <ul><li>La era del Remix </li></ul><ul><li>Lo original sustituye a lo puro </li></ul>
  30. 30. Preparados para la 3.0 <ul><li>La era del Remix </li></ul><ul><li>Lo original sustituye a lo puro </li></ul><ul><li>Mezclamos dos viejos conocidos y obtenemos uno nuevo </li></ul>
  31. 31. Preparados para la 3.0 <ul><li>La era del Remix </li></ul><ul><li>Lo original sustituye a lo puro </li></ul><ul><li>Mezclamos dos viejos conocidos y obtenemos uno nuevo </li></ul><ul><li>Tu web puede ser un depósito de los canales sociales. Tipo Facebook </li></ul>
  32. 32. Tono editorial <ul><li>El &quot;usted&quot; ha muerto, hablamos en un lenguaje más casual y somos más cercanos </li></ul><ul><li>Cada medio tiene un tono. No se habla igual en la web personal que en twitter. </li></ul>
  33. 33. DO & DONT’s <ul><li>La conversación fluye , no podemos imperar , tenemos que ser uno más en ella </li></ul><ul><li>No podemos cambiar algunas cosas . Efecto Streissand. </li></ul><ul><li>Tenemos que meternos en el enjambre para poder influir sobre el movimiento del mismo, porque no podemos cambiar ni imperar, pero si persuadir conversando. </li></ul>
  34. 34. LA INTRANET HA MUERTO <ul><li>Los modelos sociales (Facebook, twitter, etc.) se pueden usar a nivel interno. Existen soluciones open source y de bajo coste. </li></ul><ul><li>Pero no debemos cometer el error de que sirva de expresión sólo para Gerencia. Debemos fomentar la participación bottom-up, que todo el mundo participe: Delega en todos, que todos hablen </li></ul>
  35. 35. LA INTRANET HA MUERTO ¡Larga vida a la Red Social Corporativa! <ul><li>Más calidad del know-how </li></ul><ul><li>Mejora de lazos interpersonales entre la plantilla. </li></ul><ul><li>Localizaremos el talento “social” </li></ul><ul><li>Los buenos &quot;socializadores&quot; podrán trabajar externamente, gestionando nuestra comunidad. </li></ul>
  36. 36. Branding en la era del Enjambre
  37. 37. Branding en la era del Enjambre <ul><li>DE FUERA A DENTRO </li></ul>
  38. 38. Branding en la era del Enjambre <ul><li>DE FUERA A DENTRO </li></ul><ul><ul><li>Consultoría de Innovación </li></ul></ul><ul><ul><ul><li>No siempre las soluciones a los problemas salen de dentro de las Organizaciones, los problemas a veces se mimetizan con lo cotidiano. </li></ul></ul></ul>
  39. 39. Branding en la era del Enjambre <ul><li>DE FUERA A DENTRO </li></ul><ul><ul><li>Gestión del Cambio </li></ul></ul><ul><ul><ul><li>¿Cómo implantar métodos y sistemas para poder aprovechar la energía Dentro>Fuera? </li></ul></ul></ul>
  40. 40. Branding en la era del Enjambre <ul><li>DE FUERA A DENTRO </li></ul><ul><ul><li>Rediseño de marca y productos </li></ul></ul><ul><ul><ul><li>Indicadores habituales para un rediseño: </li></ul></ul></ul><ul><ul><ul><li>Correctiva: Caída de ventas </li></ul></ul></ul><ul><ul><ul><li>Preventiva: nacimiento de nuevos nichos </li></ul></ul></ul>
  41. 41. Branding en la era del Enjambre <ul><li>DE DENTRO A FUERA </li></ul><ul><ul><li>Brand Engadgement: </li></ul></ul><ul><ul><li>Implicación de las personas. </li></ul></ul><ul><ul><li>Excelencia personal </li></ul></ul>
  42. 42. Branding en la era del Enjambre <ul><li>DE DENTRO A FUERA </li></ul><ul><ul><li>Brand Engadgement: </li></ul></ul><ul><ul><li>Cada trabajador evangeliza: Brand ambassador </li></ul></ul>
  43. 43. Branding en la era del Enjambre <ul><li>DE DENTRO A FUERA </li></ul><ul><ul><li>Brand Engadgement: </li></ul></ul><ul><ul><li>Máximo rendimiento personal </li></ul></ul><ul><ul><ul><li>Más lealtad </li></ul></ul></ul><ul><ul><ul><li>Mayor rentabilidad de los RRHH </li></ul></ul></ul><ul><ul><ul><li>Empujan al crecimiento de negocio. Múltiples &quot;cabezas tractoras&quot; y pensantes </li></ul></ul></ul><ul><ul><ul><li>Excelencia en ambiente laboral e intercolaboración </li></ul></ul></ul><ul><ul><ul><li>&quot;Intelectualidad emocional&quot; que sale fuera de las 4 paredes y se percibe </li></ul></ul></ul>
  44. 44. Branding en la era del Enjambre <ul><li>DE DENTRO A FUERA </li></ul><ul><ul><li>Brand Engadgement: </li></ul></ul><ul><ul><li>Crece el know-how por Inteligencia Colectiva </li></ul></ul><ul><ul><ul><li>Cada trabajador aporta a Clientes Potenciales </li></ul></ul></ul><ul><ul><ul><li>Cada trabajador es &quot;una oreja&quot; en la Red </li></ul></ul></ul><ul><ul><ul><li>&quot;Empower co-workers&quot; La delegación hace de cada persona un &quot;cargo ejecutivo&quot;* </li></ul></ul></ul>
  45. 45. Branding en la era del Enjambre <ul><li>DE DENTRO A FUERA </li></ul><ul><ul><li>Brand Engadgement: </li></ul></ul><ul><ul><ul><li>¿&quot;una oreja&quot; en la Red? </li></ul></ul></ul><ul><ul><ul><li>Cada trabajador reporta inteligencia competitiva y alimenta/participa en los procesos de innovación. </li></ul></ul></ul><ul><ul><ul><li>Cada trabajador puede ser la mejor atención al cliente en cercanía cómplice </li></ul></ul></ul>
  46. 46. Branding en la era del Enjambre <ul><li>DE DENTRO A FUERA </li></ul><ul><ul><li>Todo esto requiere excelencia en la Comunicación Corporativa tanto interna como externa. </li></ul></ul>
  47. 47. Branding en la era del Enjambre <ul><li>DE DENTRO A FUERA </li></ul><ul><ul><li>Es posible, pero no es fácil </li></ul></ul><ul><ul><li>Igvar Kamprad, llamado el “Rey Midas” de Europa </li></ul></ul><ul><ul><ul><li>Viaja en Low-cost </li></ul></ul></ul><ul><ul><ul><li>Toma el transporte público </li></ul></ul></ul><ul><ul><ul><li>Se aloja en budget hostels </li></ul></ul></ul><ul><ul><ul><li>¿STORYTELLING? </li></ul></ul></ul>
  48. 48. Branding en la era del Enjambre <ul><li>DE DENTRO A FUERA </li></ul><ul><ul><li>Es posible, pero no es fácil </li></ul></ul><ul><ul><li>Igvar Kamprad, llamado el “Rey Midas” de Europa </li></ul></ul><ul><ul><ul><li>Viaja en Low-cost </li></ul></ul></ul><ul><ul><ul><li>Toma el transporte público </li></ul></ul></ul><ul><ul><ul><li>Se aloja en budget hostels </li></ul></ul></ul><ul><ul><ul><li>¿STORYTELLING? </li></ul></ul></ul>
  49. 49. Un vistazo a las herramientas <ul><li>Twitter </li></ul><ul><li>Facebook </li></ul><ul><li>Blogspot y Wordpress </li></ul><ul><li>Otras (por segmentación de edad y objetivos de comunicación.) </li></ul><ul><li>Compartir: Delicious, wiki, etc. </li></ul><ul><li>Gestión del tiempo en la web 2.0 </li></ul>
  50. 50. MUCHAS GRACIAS POR VUESTRA ATENCIÓN (¡Y PACIENCIA!)

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