The Florida Poll

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The Florida Poll

  1. 1. Poll of Issues on Children and Families By Bendixen & Associates August, 2009
  2. 2. Methodology Sample size 1,515 registered voters in  Florida likely to vote in  the general election Dates of interviews July 13 – August 2, 2009 Margin of error 2.5 percentage points Languages of interviews English, Spanish, Haitian‐ Creole 2
  3. 3. Demographics of Florida Electorate
  4. 4. Region of Florida 7% 24% 32% 37% North  (Pensacola, Jacksonville, Tallahassee, Gainesville) Central (Orlando, Tampa‐St. Petersburg, Daytona Beach) Southeast (West Palm Beach, Ft. Lauderdale, Miami) Southwest (Naples, Ft. Myers, Sarasota) 4
  5. 5. Race / Ethnicity 80% 70% 70% 60% 50% 40% 30% 15% 20% 12% 10% 3% 0% Non‐Hispanic Black Hispanic Asian / Other white 5
  6. 6. Party Registration 14% Democrat 43% Republican Independent / Other 43% 6
  7. 7. The Importance of Children’s Issues
  8. 8. How important of a problem is it to you that Florida has a shortage of quality services for children and families? 88% Very / Somewhat 62% 26% important 11% Not important 0% 20% 40% 60% 80% 100% 8
  9. 9. Rating and Ranking of Issues and Services for Children and Families
  10. 10. Needs of Children and Families: Rating the Proposals Average Providing health insurance for all children. 8.5 Providing screening for children whose parents are  8.3 concerned about their development and treatment for  those with autism, dyslexia, cerebral palsy and other  disabilities. Providing parenting education programs. 7.5 Improving the educational quality of child care programs  7.4 for children from birth to age five. Improving quality standards for pre‐kindergarten  7.4 programs. Expanding the school year from 180 to 220 days and  6.7 lengthening the school day by two hours. 10
  11. 11. Needs of Children and Families: Ranking the Proposals 70% 62% 60% 50% 40% 30% 21% 20% 13% 10% 0% Health insurance Pre‐K School year 11
  12. 12. Needs of Children and Families: Ranking the Proposals 70% 60% 49% 50% 40% 26% 30% 21% 20% 10% 0% Screening / Improving child Parenting Treatment care education 12
  13. 13. Ranking the Needs of Children and Families 1. Providing health insurance for all children 2. Providing screening for children whose parents are  concerned about their development and treatment for those  with autism, dyslexia, cerebral palsy and other disabilities 3. Expanding the school year from 180 to 220 days and  lengthening the school day by two hours 4. Providing parenting education programs 5. Improving the quality of Florida’s pre‐kindergarten programs 6. Improving the educational quality of child care programs for  children from birth to age five 13
  14. 14. Messages on providing health insurance for all children in Florida 1. We need to provide health insurance for all  children in the state because health is the  foundation to child development, learning and  future success.  2. We need to provide health insurance for all  children in the state because there are more than  800,000 Florida children without any health  insurance coverage today. 14
  15. 15. Messages on providing screening opportunities for children whose parents are concerned about their development and treatment for those at risk of certain disabilities 1. We need to provide early screening opportunities for  all children because early diagnoses of special  developmental, physical, or behavioral needs can lead  to greater developmental gains and fewer challenges  later in life. 2. We need to provide early screening opportunities for  all children because early screening can provide the  majority of parents with the peace of mind of knowing  that their child is healthy. 15
  16. 16. Taxes
  17. 17. After hearing all these proposals, would you support or oppose an increase in your taxes to make more quality services available to children and families in Florida? 9% Support Oppose 50% 41% Don't know / No answer 17
  18. 18. Potential Activism
  19. 19. There may be a campaign in Florida next year to promote quality services for children and families. Would you be supportive of this campaign? 13% Yes, would be supportive 20% No, would not be supportive Don't know / 67% No answer 19
  20. 20. There may be a campaign in Florida next year to promote quality services for children and families. Would you be supportive of this campaign? By Region of Florida North 57% 28% Central 67% 19% Southeast 73% 15% Southwest 68% 21% 0% 20% 40% 60% 80% 100% Yes, would be supportive No, would not be supportive 20
  21. 21. What would you be willing to do for the campaign to promote quality services for children and families in Florida? Write elected 42% officials Community 7% organizer Financial 20% contribution No 45% 0% 20% 40% 60% 80% 100% 21 Multiple responses accepted
  22. 22. Poll of Issues on Children and Families By The Tarrance Group August, 2009
  23. 23. Party Registration 14% Democrat 43% Republican Independent / Other 43% 23
  24. 24. Political Ideology Liberal 20% Progressive 7% Moderate 24% Conservative 42% 0% 20% 40% 60% 80% 100% 24
  25. 25. Most Important Issue Jobs and Economy 50% Low‐quality of many public schools 12% High property taxes 11% Cost of medical care and insurance 11% Increasing rates of home 4% insurance Shortage of quality services for children and families 2% 0% 10% 20% 30% 40% 50% 60% 25
  26. 26. How important of a problem is it to you that Florida has a shortage of quality services for children and families? By Party Registration 88% ALL VOTERS 62% 26% Democrat 76% 19% 95% 80% Republican 46% 34% Independent 67% 21% 88% 0% 20% 40% 60% 80% 100% Very important Somewhat important 26
  27. 27. Needs of Children and Families: Rating the Proposals Average GOP Providing health insurance for all children. 8.5 7.2 Providing screening for children whose parents  8.3 7.6 are concerned about their development and  treatment for those with autism, dyslexia,  cerebral palsy and other disabilities. Providing parenting education programs. 7.5 6.6 Improving the educational quality of child care  7.4 6.7 programs for children from birth to age five. Improving quality standards for pre‐ 7.4 6.5 kindergarten programs. Expanding the school year from 180 to 220 days  6.7 6.2 and lengthening the school day by two hours. 27
  28. 28. After hearing all these proposals, would you support or oppose an increase in your taxes to make more quality services available to children and families in Florida? By Party Registration 100% 80% 30% 41% 37% 60% 54% 40% 63% 50% 53% 20% 36% 0% ALL VOTERS Democrat Republican Independent Support Oppose 28
  29. 29. There may be a campaign in Florida next year to promote quality services for children and families. Would you be supportive of this campaign? By Party Registration ALL VOTERS 67% 20% Democrat 78% 10% Republican 53% 32% Independent 71% 14% 0% 20% 40% 60% 80% 100% Yes, would be supportive No, would not be supportive 29

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