Our media gamaliel comms webinar 4-16-14 final


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60-minute presentation on what's working and how to improve our presence online in order to communicate more effectively and strengthen fundraising.

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  • Good morning! I could talk about this for about 8 hours instead of 30 minutes. It’ why I came to gamaliel! Well, that and to raise a lot of money. here’s the nut of the next 30 minutes: to communicate better we need to do what we do really well and that’s get organized. I’m going to encourage each affilaite to have a communications committee, and we’re going to talk a bit about who’s on it, what it does, etc. etc. Anybody with me already OK, great. Plan for the 30 = 1) strategy: why communicate? What is a message? 2) how does the internet make it easier and maybe in some ways make it harder 3) then we’re gonna discuss what we do about it.
  • QualitiativelydiffferentBefore the paddlewheeler, Clay Shirky writes, the idea was to take the boats we already have and just add steam. Uh, no. Book: Here Comes Everybody: The Power of Organizing Without Organizations, Clay ShirkyOne of the things we have to understand is that social media are really a big system – they want us to succeed – because when others come find us and we come find others all of us together are building the network in common. Another great resource, Beth Kanter’s work, bethkanter.org
  • Email is the queen. Thank you for survey completion to the 37 of you who filled it out. This is true across the board – email is king. Gamaliel story about how to get on a group’s email list. Also, email newsletters were rated the single most important way to get news from the organization; personal email from a staffer or other member of the group was close 2nd, followed by word of mouth, the website, and the newspaper or other news site. Also of interest from the survey: 43% of you accessed the internet/read email on your smart phone. You know what’s amazing – you can donate to WISDOM on your smart phone – right now! Anyone want to try it? I have some candy here for the first 10 people who use their phone to donate $5 or more to WISDOM, right now. Go to prayforjusticeinwi.org and click on the donate button. No they did not put me up to this. 1 of you has 1000 friends on FB, and another has 5 “my children and two others.”
  • Our media gamaliel comms webinar 4-16-14 final

    1. 1. Our Media Organizer Development webinar 4-16-14 Stephanie Gyldenvand WISDOM Karen Kelsey & Gordon Mayer Gamaliel + Hannah Roditi Social Movement Technologies
    2. 2. E-mail, yes Twitter, no
    3. 3. Affiliate Site FB Likes ABLE ablega.org 52 ABLE - NH ablenh.org 28 FCCG faithcoalition-il.org 39 Genesis genesisca.org 115 Gamaliel Gamaliel.org 988 Indiana Org Project 162 ISAAC isaackalamazoo.org 216 MORE2 more2.org 272 MOSES mosesmi.org 1214 NOAH about.meNOAH.TN.organizing 355 NBOP northbayop.org 637 PIIN piin.org 709 PNCC pilsenneighbors.org 838 PRISCM priscm.org QCI qcinterfaith.org 130 Transp Equity Network transportationequity.org 1381 VOICE - Buffalo voice-buffalo.org 384 Wisdom 11x15 prayforjusticeinwi.org 249 Our Websites & Facebook
    4. 4. Bit.ly/gamalielnews form Bit.ly/gamalielnews2 results
    5. 5. http://www.socialmovementtechnologies.org/
    6. 6. Ameca Valley, Jalisco, Mexico Storyteller Figure, A.D. 100/800 Art Institute of Chicago Gordon Mayer gmayer@gamaliel.org 312-307-0133 Karen Kelsey karen@gamaliel.org 314-367-3484 Stephanie Gyldenvand stephanie.wisdomwi@gmail.com 920-216-0891 Hannah Roditi Hannah@socialmovementtechnologies.org 860-306-7447 Thanks!