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Intranet 2.0

How to integrate Enterprise 2.0 into your corporate intranet
James Dellow, September 2007




                                                        09/20/07 08:18 PM 6851-06_Teamwork 2006 1
Definitions Differences


   •   Web 2.0
   •   Social Software
   •   Enterprise Web 2.0
   •   Enterprise 2.0
   •   Intranet 2.0
Simple; Small pieces loosely
      joined; Perpetual beta
Form vs Function
Intranet 1.0
Intranet 2.0
•   User driven
•   Social
•   Collaborative
•   Activity Centred
•   “Mashable”
•   Incremental changes
•   Inspired by Web 2.0
Benefits
           • Easier to manage
           • More adaptable
           • Better usability
           • Connect people
           • Access internal data
           • Tap into external data
           • Facilitate “wisdom of the
             crowds”
           • Meet emergent needs
           • Cheaper?
• Enterprise users as consumers
• “De-Permiterisation”
SEARCH

RSS,
       TAGS

  User
 content
Wiki characteristics
• The pages must be stored in a central,
  shared repository.
• Anyone should be able to edit pages.
• Editing should be easy and accessible
  and not require special tools.
• Formatting information pages should
  be much simpler than using HTML.
                         Source: Wikis for Dummies
User           ac t i vi t i e
                                  s
 PR O FI L E S
     S oc i al NEtworks
   AGGR
            IG AT
                  I ON
MASHUPS
visual  i s a ti on
Key Ingredients
Collaborative Infrastructure
                                                                                 User
                                                                                Content!

                     Guidelines                               Blog editor

                                                                  RSS
                                                                 Reader
                   Applications
                                                             WeB
                                                                 Brow
                                                                     ser
                                                                                      Other
                 Infrastructure                                         s,           Content
                                                             LAN, Server
                                                               Databases


Source: Evaristo, R. and Munkvold, B.E., 2002, ‘Collaborative Infrastructure Formation in Virtual
Projects’, Journal of Global Information Technology Management, Vol. 5, No. 2, 2002, pp. 29-47
Where 2.0?
                           I’m there
Save me                    already…
money!    Help my
          project   Just get out
                    of my way!

          ?

                               There has to be a
                                 better way?
Option 1: Fix a single problem
•   Save money
•   Collaboration
•   Projects
•   Communication
•   Manage change
•   Support
•   Automation
•   ???
Option 2: Enterprise Web 2.0
Option 3: Enterprise 2.0
Web 2.0 Longtail

   Search &
   Bookmark



              WWW
    RSS
   Reader
                Contribute
Signals                                     Search


Extensions                                                                                     Links


                             Tags                                Authoring

Source: Enterprise 2.0: The Dawn of Emergent Collaboration by Andrew P. McAfee in Sloan Management Review, Spring 2006.
Source: http://wikipedistik.de/survey/results.html
Shrine…………………..…Theaters…………….…....….Cafe


                               INTERACTIVITY

          Bazaar…………………...…Malls……………......….Specialty


                                      FOCUS

          Loners…………………...Associates…………….....….Family

                                  COHESION


Source: Hosting Web Communities, Cliff Figallo, Wiley Computer Publishing, New York, 1998
• Web 2.0 inspired solutions emerging
  for enterprise users
• Hosted and open source solutions
  significantly lower the cost of
  experimentation
• User’s expectations informed by the
  Web 2.0 experience
• quot;Collaboration and facilitation (rather
  than control and vetting) are key
  drivers in the successful utilization of
  new and existing technologies, as well
  as in unleshing the willingness of
  people to contribute with their effort...
  Let a thousand flowers bloom does
  work, even if you have to pull a few
  weeds on occasion.quot;
                Michele Egan, World Bank
Content


Infrastructure
                 Intranet




Governance
Intranet 2.0
  Knowing how to
apply Web 2.0 inside
   the firewall and
allowing an Intranet   Guidelines     Replicating the key
    2.0 culture to                    ingredients of Web
       flourish                           2.0 inside the
                       Applications   firewall to suit your
                        & Services         objectives

                     Infrastructure
             - Network, Servers, Databases
          - Search, Aggregation, Connectors
Universal Intranet CMS
             Model
                       Integration/Portal
Drivers:       Content Management System

Audience                                                       Support
              Create           Manage          Access
             (Authoring,       (Publishing,   (Presentation,      &
 Content     Templates &       Workflow &       Navigation     Training
Attributes   Syndication)       Auditing)       & Search)
                                                               TCO/ROI
 Authors
              Security & User Authentication                   Oversight
                            I.T. Platform(s)
                       The Organisation
Feedback
  Loop
Information                                                                     Awareness
           Space                                                                          Space




Communication                                                                          Collaboration
   Space                                                                                   Space




Source: Stenmark, D. (2001). quot;The Relationship between Information and Knowledgequot;. In Proceedings of IRIS-24 ,
Ulvik, Norway, August 11-14.
• James Dellow
• 0434 562 507
• jdellow@csc.com
• Join the conversation:
 http://chieftech.blogspot.com/
Experience. Results.




                       09/20/07 08:18 PM 6851-06_Teamwork 2006 29

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Intranet 2.0 - Integrating Enterprise 2.0 into your corporate intranet

  • 1. Intranet 2.0 How to integrate Enterprise 2.0 into your corporate intranet James Dellow, September 2007 09/20/07 08:18 PM 6851-06_Teamwork 2006 1
  • 2. Definitions Differences • Web 2.0 • Social Software • Enterprise Web 2.0 • Enterprise 2.0 • Intranet 2.0
  • 3. Simple; Small pieces loosely joined; Perpetual beta
  • 6. Intranet 2.0 • User driven • Social • Collaborative • Activity Centred • “Mashable” • Incremental changes • Inspired by Web 2.0
  • 7. Benefits • Easier to manage • More adaptable • Better usability • Connect people • Access internal data • Tap into external data • Facilitate “wisdom of the crowds” • Meet emergent needs • Cheaper?
  • 8. • Enterprise users as consumers • “De-Permiterisation”
  • 9. SEARCH RSS, TAGS User content
  • 10. Wiki characteristics • The pages must be stored in a central, shared repository. • Anyone should be able to edit pages. • Editing should be easy and accessible and not require special tools. • Formatting information pages should be much simpler than using HTML. Source: Wikis for Dummies
  • 11. User ac t i vi t i e s PR O FI L E S S oc i al NEtworks AGGR IG AT I ON MASHUPS visual i s a ti on
  • 13. Collaborative Infrastructure User Content! Guidelines Blog editor RSS Reader Applications WeB Brow ser Other Infrastructure s, Content LAN, Server Databases Source: Evaristo, R. and Munkvold, B.E., 2002, ‘Collaborative Infrastructure Formation in Virtual Projects’, Journal of Global Information Technology Management, Vol. 5, No. 2, 2002, pp. 29-47
  • 14. Where 2.0? I’m there Save me already… money! Help my project Just get out of my way! ? There has to be a better way?
  • 15. Option 1: Fix a single problem • Save money • Collaboration • Projects • Communication • Manage change • Support • Automation • ???
  • 18. Web 2.0 Longtail Search & Bookmark WWW RSS Reader Contribute
  • 19. Signals Search Extensions Links Tags Authoring Source: Enterprise 2.0: The Dawn of Emergent Collaboration by Andrew P. McAfee in Sloan Management Review, Spring 2006.
  • 21. Shrine…………………..…Theaters…………….…....….Cafe INTERACTIVITY Bazaar…………………...…Malls……………......….Specialty FOCUS Loners…………………...Associates…………….....….Family COHESION Source: Hosting Web Communities, Cliff Figallo, Wiley Computer Publishing, New York, 1998
  • 22. • Web 2.0 inspired solutions emerging for enterprise users • Hosted and open source solutions significantly lower the cost of experimentation • User’s expectations informed by the Web 2.0 experience
  • 23. • quot;Collaboration and facilitation (rather than control and vetting) are key drivers in the successful utilization of new and existing technologies, as well as in unleshing the willingness of people to contribute with their effort... Let a thousand flowers bloom does work, even if you have to pull a few weeds on occasion.quot; Michele Egan, World Bank
  • 24. Content Infrastructure Intranet Governance
  • 25. Intranet 2.0 Knowing how to apply Web 2.0 inside the firewall and allowing an Intranet Guidelines Replicating the key 2.0 culture to ingredients of Web flourish 2.0 inside the Applications firewall to suit your & Services objectives Infrastructure - Network, Servers, Databases - Search, Aggregation, Connectors
  • 26. Universal Intranet CMS Model Integration/Portal Drivers: Content Management System Audience Support Create Manage Access (Authoring, (Publishing, (Presentation, & Content Templates & Workflow & Navigation Training Attributes Syndication) Auditing) & Search) TCO/ROI Authors Security & User Authentication Oversight I.T. Platform(s) The Organisation Feedback Loop
  • 27. Information Awareness Space Space Communication Collaboration Space Space Source: Stenmark, D. (2001). quot;The Relationship between Information and Knowledgequot;. In Proceedings of IRIS-24 , Ulvik, Norway, August 11-14.
  • 28. • James Dellow • 0434 562 507 • jdellow@csc.com • Join the conversation: http://chieftech.blogspot.com/
  • 29. Experience. Results. 09/20/07 08:18 PM 6851-06_Teamwork 2006 29