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Remy Blättler (Supertext AG)HTML AND SEO FORTRANSLATORS
About me Remy Blaettler Computer engineer Spent my 20s in the US Now back with my own copywriting and  translation age...
Why HTML and SEO
Interactive HTML Demo
HTML5? No impact for a translator Better animation Video Offline websites
HTML editorsFree TextPad WebMatrix from MicrosoftBad Google Translator ToolkitGood Trados Studio
SEO / SEM Search Engine Optimization   Your website and the internet   Free Search Engine Marketing   Google Adwords ...
SEMSEO
How does Google work?1. Crawl2. Index3. Rank
Google’s ranking         Trust/authority of                Link popularity of         the host domain                   th...
Title max 65 charsOnly for the user -> CTR    No SEO effect                           Description max 150 chars        Use...
Research Google Insights Google Keyword (in Adwords) Google Suggest (Autocomplete)
Tools Google analytics   Who, where, what Google webmaster tools   Do I have issues? Google website search   What ar...
SEO quick wins Optimize page titles and HTML Footer   Add important links   Address Directories   Find them via link...
Slow but steady Start your own blog Write articlesWrite1. Great content2. New/updated content3. Lots of content
Black hat Duplicate, copied or low quality content Link farms Hidden content Any SEO company that does  not tell you w...
Save the best for lastGoogle punishes you if you useGoogle to translate your website!Makes sense: Low quality Spams the ...
The end.THANK YOU, THANK YOU!
You can download thispresentation fromblog.supertext.ch
Social mediaBut everybody can see my pictures and whatI’m doing!WRONG: People can only see what YOU areposting. Just don’t...
 Facebook                               LinkedIn                               Xing                               Twit...
<html><head>  <title>Im the title</title>  <meta name="description" content="This is the page summary" />  <meta name="key...
<!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Strict//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-strict.dtd"><html><head> ...
 Deep links Nofollow in blog comments   Organic links
Keywords?
Html and SEO for translators
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Html and SEO for translators

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HTML and SEO for translators

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Html and SEO for translators

  1. 1. Remy Blättler (Supertext AG)HTML AND SEO FORTRANSLATORS
  2. 2. About me Remy Blaettler Computer engineer Spent my 20s in the US Now back with my own copywriting and translation agency Supertext Chief of the System
  3. 3. Why HTML and SEO
  4. 4. Interactive HTML Demo
  5. 5. HTML5? No impact for a translator Better animation Video Offline websites
  6. 6. HTML editorsFree TextPad WebMatrix from MicrosoftBad Google Translator ToolkitGood Trados Studio
  7. 7. SEO / SEM Search Engine Optimization  Your website and the internet  Free Search Engine Marketing  Google Adwords  Paid
  8. 8. SEMSEO
  9. 9. How does Google work?1. Crawl2. Index3. Rank
  10. 10. Google’s ranking Trust/authority of Link popularity of the host domain the specific page 24% 22%Social media 5%Traffic & CTR data 6% Anchor text of Registration & external links hosting data 20% 7% On-page keywords 15%
  11. 11. Title max 65 charsOnly for the user -> CTR No SEO effect Description max 150 chars Useless
  12. 12. Research Google Insights Google Keyword (in Adwords) Google Suggest (Autocomplete)
  13. 13. Tools Google analytics  Who, where, what Google webmaster tools  Do I have issues? Google website search  What are people searching for on my page?
  14. 14. SEO quick wins Optimize page titles and HTML Footer  Add important links  Address Directories  Find them via link:www.supertext.ch Google Places
  15. 15. Slow but steady Start your own blog Write articlesWrite1. Great content2. New/updated content3. Lots of content
  16. 16. Black hat Duplicate, copied or low quality content Link farms Hidden content Any SEO company that does not tell you what they do
  17. 17. Save the best for lastGoogle punishes you if you useGoogle to translate your website!Makes sense: Low quality Spams the index, use the widget instead
  18. 18. The end.THANK YOU, THANK YOU!
  19. 19. You can download thispresentation fromblog.supertext.ch
  20. 20. Social mediaBut everybody can see my pictures and whatI’m doing!WRONG: People can only see what YOU areposting. Just don’t post it.
  21. 21.  Facebook  LinkedIn  Xing  Twitter  Google+  About.me  CrunchBase  Etc.Add the Facebook, Twitter and Google+ buttons
  22. 22. <html><head> <title>Im the title</title> <meta name="description" content="This is the page summary" /> <meta name="keywords" content="Demo, Html, etc."</head><body><img src="DemoPic.jpg" alt="This was Remy"></img><h1>Title</h1>Hello, Im the body<br /> and Im super interesting.<h2>Subtitle</h2>More content, but this is <b>important</b>.<br /><i>Remy Blättler</i><!-- Comment --><br /><a href="www.google.com" title="This is a link">Go to Google</a></body></html>
  23. 23. <!DOCTYPE html PUBLIC "-//W3C//DTD XHTML 1.0 Strict//EN" "http://www.w3.org/TR/xhtml1/DTD/xhtml1-strict.dtd"><html><head> <title>Im the title</title> <meta name="description" content="This is the page summary" /> <meta name="keywords" content="Demo, Html, etc." <link id="Link1" href="resources/stylesheet/print_7_4.css" rel="Stylesheet" type="text/css" media="print" /></head><body><h1>Title</h1>Hello, Im the body<br /> and Im super interesting.<script type="text/javascript"> <!-- var _gaq = _gaq || []; _gaq.push([_setAccount, UA-505511-1]); _gaq.push([_trackPageview]); (function () { var ga = document.createElement(script); ga.type = text/javascript; ga.async = true; ga.src = (https: == document.location.protocol ? https://ssl : http://www) + .google-analytics.com/ga.js; var s = document.getElementsByTagName(script)[0]; s.parentNode.insertBefore(ga, s); })();--> </script></body></html>
  24. 24.  Deep links Nofollow in blog comments  Organic links
  25. 25. Keywords?

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