31. 議題分析
Situation-
Recom-
complication- Hypotheses Evidence/fact Development of findings
Issue breakdown mendation
question generation gathering and conclusions
formulation
analysis
Issue analysis
Fact
Conclusion
Sub-issue Finding
Issue Fact
Sub-issue Hypothesis Recom-
Conclusion
mendation
Overriding
Issue
Question Fact
Finding
Issue Conclusion
Fact
Iterations
Source: A.T. Kearney; Professional Development Network Ltd.
31
32. 執行議題分析的方法論
Iterations
Input (Project Output
work)
• Client request • Consensus with
for proposal client
(RFP) • Common,
1 2 3 4
• Annual reports unified point-
• Client Situational Brainstorm and Hypotheses Formulate of-departure
interviews analysis issue generation project plan among team
• Expert • Structure for
breakdown
interviews project analysis
• Analyst reports • Identification
• Industry of team roles
• Study client and its • Brainstorm to uncover • Provide testable • Determine analyses
reports
industry to all possible questions explanation that required to test
• SEC filings*
establish the and issues and to answers each issue hypotheses
• Trade journals
situation prevent the issue and sub-issue • Delegate project
• Press clippings
• Seek consensus analysis from • Use “best- responsibilities
about the situation becoming limiting in educated guess” • Establish timing
with client scope (best informed
• Define • Identify issues and sub- decision) to
complication using issues develop
components of the • Make certain that hypotheses
situation answers to the issues
• Define the solve the overriding
overriding question question
• Reach consensus with
team (and client if
necessary) on the
issues at hand
Note: During the entire engagement, the issues and hypotheses will be continuously refined and iterated
Source: A.T. Kearney
