Womm power talks final

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Womm power talks final

  1. 1. Stephanie MoritzSr. Director of Public Relations& Social MediaConAgra FoodsDaliah SaperBusiness Attorney at Saper Law& Adjunct Law Professor atLoyola and University of IllinoisSuzanne FanningPresidentWord of Mouth MarketingAssociation (WOMMA)Darrell JursaSenior Vice President, PracticeLead, Emerging MediaFleishman-Hillard
  2. 2. 1.)TELL ME THE THREE BIGGEST NEWSSTORIES PEOPLE HAVE TALKED ABOUTOVER OF THE LAST COUPLE OF WEEKS6Dove Ads8AP Hacking10Boston Marathon Bombings2.)3.)Try AgainTIME TO PASS
  3. 3. MINI KISS DETROIT ROCK CITY!
  4. 4. Future of Frozen Video
  5. 5. Slim Jim7Reach: 428,213Likes: 8,546Comments: 115Shares: 142Engagement Rate: 2.1%Reach: 318,962Likes: 3,858Comments: 30Shares: 34Engagement Rate: 1.2%
  6. 6. Orville8Reach: 248,592Likes: 3,858Comments: 227Shares: 97Engagement Rate: 1.7%Reach: 391,824Likes: 2,676Comments: 224Shares: 465Engagement Rate: 0.9%
  7. 7. RO*TEL9Reach: 68,784Likes: 498Comments: 30Shares: 31Engagement Rate: 0.8%Reach: 73,098Likes: 362Comments: 15Shares: 31Engagement Rate: 0.6%
  8. 8. TELL ME THE TOP THREE THINGS BRANDSDO TO GET THEMSELVES IN TROUBLE6Not Listening To Customers8Leaving Legal Out At The Beginning10Ignore FTC GuidelinesTry AgainTIME TO PASS1.)2.)3.)
  9. 9. TELL ME THE TOP THREE BURNINGQUESTIONS MARKETERS HAVE6Trends? Where are we going?8How Do I Measure ROI?10Limited Budget—How To ChooseTry AgainTIME TO PASS1.)2.)3.)

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