1. Hi!
I’m Emerson Spartz
I want to change the world
@EmersonSpartz

2. “The MuggleNet Kid”
@EmersonSpartz

3. I was a weird kid
MuggleNet + biographies = epiphany
Read: One non-fiction book every day –
business, politics, technology, economics,
and LOTS of neuroscience.
Review: 1 day, 7 days, 1 month, 6 months
Rehearse: 10,000 hours of practice
@EmersonSpartz

4. @EmersonSpartz

5. “I didn’t know you guys made
that site!”
@EmersonSpartz

6. “I didn’t know you guys made
that site!”
@EmersonSpartz

7. “I didn’t know you guys made
that site!”
@EmersonSpartz

8. Making Things Viral = Human Superpower
1. Viral Coefficient (How Many People They Tell)
2. Cycle Time (How Long Until They Tell)
@EmersonSpartz

9. The more incentive you give
people to share, the more
likely they are to share.
You can’t hum while holding your nose closed.
@EmersonSpartz

10. To Be Viral, Be Awesome
More emotion = More awesome = More viral
Piss people off (injustice, wall of shame, welfare)
Use cute animals, humor, and nostalgia
Identity: “Will sharing this make me look good?”
Ride the coattails of what’s hot
@EmersonSpartz

11. DON’T Be Original
@EmersonSpartz
http://vimeo.com/50730773 1) Nostalgia
2) Humor
3) Identity
4) What’s hot

12. DON’T Be Original
@EmersonSpartz

13. Tools
DO: Facebook, Twitter, Pinterest, LinkedIn
DON’T: #usedumbhashtags or RT self-promotion
Measure: Trends.Google.com(!!!) Alexa.com
TwitterCounter.com bit.ly FiveSecondTest.com
What’s viral: Topsy.com Favstar.fm
SocialBakers.com Reddit.com “Popular” pages.
@EmersonSpartz

14. Steal These Good Ideas
Tweet 3x

Odd-numbered lists (80%)
Periods + $1000 words + Paragraphs
Next button
Honeymoon Period
Facebook Pics
@EmersonSpartz