SlideShare a Scribd company logo
Hi!
I’m Emerson Spartz
I want to change the world
@EmersonSpartz
“The MuggleNet Kid”
@EmersonSpartz
I was a weird kid
MuggleNet + biographies = epiphany
Read: One non-fiction book every day –
business, politics, technology, economics,
and LOTS of neuroscience.
Review: 1 day, 7 days, 1 month, 6 months
Rehearse: 10,000 hours of practice
@EmersonSpartz
@EmersonSpartz
“I didn’t know you guys made
that site!”
@EmersonSpartz
“I didn’t know you guys made
that site!”
@EmersonSpartz
“I didn’t know you guys made
that site!”
@EmersonSpartz
Making Things Viral = Human Superpower
1. Viral Coefficient (How Many People They Tell)
2. Cycle Time (How Long Until They Tell)
@EmersonSpartz
The more incentive you give
people to share, the more
likely they are to share.
You can’t hum while holding your nose closed.
@EmersonSpartz
To Be Viral, Be Awesome
More emotion = More awesome = More viral
Piss people off (injustice, wall of shame, welfare)
Use cute animals, humor, and nostalgia
Identity: “Will sharing this make me look good?”
Ride the coattails of what’s hot
@EmersonSpartz
DON’T Be Original
@EmersonSpartz
http://vimeo.com/50730773 1) Nostalgia
2) Humor
3) Identity
4) What’s hot
DON’T Be Original
@EmersonSpartz
Tools
DO: Facebook, Twitter, Pinterest, LinkedIn
DON’T: #usedumbhashtags or RT self-promotion
Measure: Trends.Google.com(!!!) Alexa.com
TwitterCounter.com bit.ly FiveSecondTest.com
What’s viral: Topsy.com Favstar.fm
SocialBakers.com Reddit.com “Popular” pages.
@EmersonSpartz
Steal These Good Ideas
Tweet 3x

Odd-numbered lists (80%)
Periods + $1000 words + Paragraphs
Next button
Honeymoon Period
Facebook Pics
@EmersonSpartz

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Emerson spartz digital megaphone social media week chicago presentation on viral marketing

  • 1. Hi! I’m Emerson Spartz I want to change the world @EmersonSpartz
  • 3. I was a weird kid MuggleNet + biographies = epiphany Read: One non-fiction book every day – business, politics, technology, economics, and LOTS of neuroscience. Review: 1 day, 7 days, 1 month, 6 months Rehearse: 10,000 hours of practice @EmersonSpartz
  • 5. “I didn’t know you guys made that site!” @EmersonSpartz
  • 6. “I didn’t know you guys made that site!” @EmersonSpartz
  • 7. “I didn’t know you guys made that site!” @EmersonSpartz
  • 8. Making Things Viral = Human Superpower 1. Viral Coefficient (How Many People They Tell) 2. Cycle Time (How Long Until They Tell) @EmersonSpartz
  • 9. The more incentive you give people to share, the more likely they are to share. You can’t hum while holding your nose closed. @EmersonSpartz
  • 10. To Be Viral, Be Awesome More emotion = More awesome = More viral Piss people off (injustice, wall of shame, welfare) Use cute animals, humor, and nostalgia Identity: “Will sharing this make me look good?” Ride the coattails of what’s hot @EmersonSpartz
  • 11. DON’T Be Original @EmersonSpartz http://vimeo.com/50730773 1) Nostalgia 2) Humor 3) Identity 4) What’s hot
  • 13. Tools DO: Facebook, Twitter, Pinterest, LinkedIn DON’T: #usedumbhashtags or RT self-promotion Measure: Trends.Google.com(!!!) Alexa.com TwitterCounter.com bit.ly FiveSecondTest.com What’s viral: Topsy.com Favstar.fm SocialBakers.com Reddit.com “Popular” pages. @EmersonSpartz
  • 14. Steal These Good Ideas Tweet 3x  Odd-numbered lists (80%) Periods + $1000 words + Paragraphs Next button Honeymoon Period Facebook Pics @EmersonSpartz