Hi!
I’m Emerson Spartz
I want to change the world
@EmersonSpartz
“The MuggleNet Kid”
@EmersonSpartz
I was a weird kid
MuggleNet + biographies = epiphany
Read: One non-fiction book every day –
business, politics, technology...
@EmersonSpartz
“I didn’t know you guys made
that site!”
@EmersonSpartz
“I didn’t know you guys made
that site!”
@EmersonSpartz
“I didn’t know you guys made
that site!”
@EmersonSpartz
Making Things Viral = Human Superpower
1. Viral Coefficient (How Many People They Tell)
2. Cycle Time (How Long Until They...
The more incentive you give
people to share, the more
likely they are to share.
You can’t hum while holding your nose clos...
To Be Viral, Be Awesome
More emotion = More awesome = More viral
Piss people off (injustice, wall of shame, welfare)
Use c...
DON’T Be Original
@EmersonSpartz
http://vimeo.com/50730773 1) Nostalgia
2) Humor
3) Identity
4) What’s hot
DON’T Be Original
@EmersonSpartz
Tools
DO: Facebook, Twitter, Pinterest, LinkedIn
DON’T: #usedumbhashtags or RT self-promotion
Measure: Trends.Google.com(!...
Steal These Good Ideas
Tweet 3x

Odd-numbered lists (80%)
Periods + $1000 words + Paragraphs
Next button
Honeymoon Period...
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Emerson spartz digital megaphone social media week chicago presentation on viral marketing

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Emerson spartz digital megaphone social media week chicago presentation on viral marketing

  1. 1. Hi! I’m Emerson Spartz I want to change the world @EmersonSpartz
  2. 2. “The MuggleNet Kid” @EmersonSpartz
  3. 3. I was a weird kid MuggleNet + biographies = epiphany Read: One non-fiction book every day – business, politics, technology, economics, and LOTS of neuroscience. Review: 1 day, 7 days, 1 month, 6 months Rehearse: 10,000 hours of practice @EmersonSpartz
  4. 4. @EmersonSpartz
  5. 5. “I didn’t know you guys made that site!” @EmersonSpartz
  6. 6. “I didn’t know you guys made that site!” @EmersonSpartz
  7. 7. “I didn’t know you guys made that site!” @EmersonSpartz
  8. 8. Making Things Viral = Human Superpower 1. Viral Coefficient (How Many People They Tell) 2. Cycle Time (How Long Until They Tell) @EmersonSpartz
  9. 9. The more incentive you give people to share, the more likely they are to share. You can’t hum while holding your nose closed. @EmersonSpartz
  10. 10. To Be Viral, Be Awesome More emotion = More awesome = More viral Piss people off (injustice, wall of shame, welfare) Use cute animals, humor, and nostalgia Identity: “Will sharing this make me look good?” Ride the coattails of what’s hot @EmersonSpartz
  11. 11. DON’T Be Original @EmersonSpartz http://vimeo.com/50730773 1) Nostalgia 2) Humor 3) Identity 4) What’s hot
  12. 12. DON’T Be Original @EmersonSpartz
  13. 13. Tools DO: Facebook, Twitter, Pinterest, LinkedIn DON’T: #usedumbhashtags or RT self-promotion Measure: Trends.Google.com(!!!) Alexa.com TwitterCounter.com bit.ly FiveSecondTest.com What’s viral: Topsy.com Favstar.fm SocialBakers.com Reddit.com “Popular” pages. @EmersonSpartz
  14. 14. Steal These Good Ideas Tweet 3x  Odd-numbered lists (80%) Periods + $1000 words + Paragraphs Next button Honeymoon Period Facebook Pics @EmersonSpartz

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