GST GCDP – Olga Mavi
Off-Peak Enhancement
Tapping into different student segments
IC 2012 Output
GST GCDP
GST GCDP – Olga Mavi
This is the output of the Group Discussions
conducted in the Off-Peak session, in Day 8 of
GCDP Funct...
GST GCDP – Olga Mavi
Group Discussions
Create a product to tap a new segment for
off-peak
Each Group will have one of the ...
GST GCDP – Olga Mavi
Create a product for your segment
What are their specific needs according to their
student status?
...
GST GCDP – Olga Mavi
1. Inactive Students
What are their specific needs?
 Experience & International Interaction paralle...
GST GCDP – Olga Mavi
How can we address those needs and
messages?
 Change your routine
 How to spend your time more con...
GST GCDP – Olga Mavi
What special product features will we add to
make it attractive?
 Networking events with other EPs/...
GST GCDP – Olga Mavi
Communication channels
 Word of mouth
 Social Media – Online Promotion
 Random Gatherings/Places ...
GST GCDP – Olga Mavi
Communication channels (2)
 Attendees of previous AIESEC events
 Personal Sales
 University Partn...
GST GCDP – Olga Mavi
2. Students doing their thesis
What are their specific needs?
 Work XP (relevant, international)
 ...
GST GCDP – Olga Mavi
2. Students doing their thesis
How can we address those needs and
messages?
 GCDP as a research opp...
GST GCDP – Olga Mavi
What special product features will we add to
make it attractive?
 Customized JDs specific to course...
GST GCDP – Olga Mavi
Communication channels
 University Newsletter
 Professors/Faculty Advisors
 Posters
 Career Cent...
GST GCDP – Olga Mavi
3. Graduates
What are their specific needs?
 Relevant Work XP
 Fast Realization to proceed with Ma...
GST GCDP – Olga Mavi
3. Graduates
How can we address those needs and
messages?
 Upgrade their CV
 International XP/Volu...
GST GCDP – Olga Mavi
What special product features will we add to
make it attractive?
 Career Planning/Development Progr...
GST GCDP – Olga Mavi
Communication channels
 Erasmus students cooperation
 Career Fairs
 Approaching companies to send...
GST GCDP – Olga Mavi
For any further questions, inputs or GCP sharing
about tapping into different student
segments for Of...
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Ogx gcdp off-peak product packaging-ic 2012 output

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Ogx gcdp off-peak product packaging-ic 2012 output

  1. 1. GST GCDP – Olga Mavi Off-Peak Enhancement Tapping into different student segments IC 2012 Output GST GCDP
  2. 2. GST GCDP – Olga Mavi This is the output of the Group Discussions conducted in the Off-Peak session, in Day 8 of GCDP Functional Connection, in IC Moscow 2012. The ppt of the session can be found here: http://www.myaiesec.net/content/viewfile.do?contentid=10226826
  3. 3. GST GCDP – Olga Mavi Group Discussions Create a product to tap a new segment for off-peak Each Group will have one of the following student status: 1. Graduates 2. Inactive students 3. Students doing their thesis
  4. 4. GST GCDP – Olga Mavi Create a product for your segment What are their specific needs according to their student status? How can we address them? What special product features will we add to make it attractive? What communication channels will we use?
  5. 5. GST GCDP – Olga Mavi 1. Inactive Students What are their specific needs?  Experience & International Interaction parallel to university  Relevant to their major knowledge and XP  Change environment  Have fun  Travelling & Freedom  Knowledge from outdoor activities  Invest time in interesting things  Be different/have new experiences
  6. 6. GST GCDP – Olga Mavi How can we address those needs and messages?  Change your routine  How to spend your time more constructively  Interesting stories to share with your friends  Explore other things to find your passion/area of interest 1. Inactive Students
  7. 7. GST GCDP – Olga Mavi What special product features will we add to make it attractive?  Networking events with other EPs/Returnees  Far away destinations  Preparation: Life-Coaching, Personal Development & Orientation 1. Inactive Students
  8. 8. GST GCDP – Olga Mavi Communication channels  Word of mouth  Social Media – Online Promotion  Random Gatherings/Places where they spend their time  Ongoing GCDP Brand management  Youth Clubs & organizations  Class contact list 1. Inactive Students
  9. 9. GST GCDP – Olga Mavi Communication channels (2)  Attendees of previous AIESEC events  Personal Sales  University Partnerships  Promotional materials in public places (e.g. clubs, parks, gyms, coffee-shops, pubs, malls) 1. Inactive Students
  10. 10. GST GCDP – Olga Mavi 2. Students doing their thesis What are their specific needs?  Work XP (relevant, international)  Practical applicable theory  Network  Data gathering for other professors (research assistants)
  11. 11. GST GCDP – Olga Mavi 2. Students doing their thesis How can we address those needs and messages?  GCDP as a research opportunity  GCDP customized to their field of research (partner LC to raise relevant TN)  Research Institutions-libraries
  12. 12. GST GCDP – Olga Mavi What special product features will we add to make it attractive?  Customized JDs specific to course/field of research (target institutions)  Available subsidies/scholarships  Networking with research institutions & Libraries  Flexible Timeline  Double/Triple the fun  Preparation (OPS): Relevant to Research field from externals, Orientation 2. Students doing their thesis
  13. 13. GST GCDP – Olga Mavi Communication channels  University Newsletter  Professors/Faculty Advisors  Posters  Career Centers 2. Students doing their thesis
  14. 14. GST GCDP – Olga Mavi 3. Graduates What are their specific needs?  Relevant Work XP  Fast Realization to proceed with Master/Post Graduate studies  Language & Cultural XP for future career
  15. 15. GST GCDP – Olga Mavi 3. Graduates How can we address those needs and messages?  Upgrade their CV  International XP/Voluntary Work valuable for Master application  Adventure before applying for Master or getting a job  Relate GCDP with their academic working background
  16. 16. GST GCDP – Olga Mavi What special product features will we add to make it attractive?  Career Planning/Development Program  Language Courses  Multiple Internships as Graduation Trip  Certificate 3. Graduates
  17. 17. GST GCDP – Olga Mavi Communication channels  Erasmus students cooperation  Career Fairs  Approaching companies to send their fresh hire on GCDP  Professors  Press Release  Physical Promotion 3. Graduates
  18. 18. GST GCDP – Olga Mavi For any further questions, inputs or GCP sharing about tapping into different student segments for Off-Peak, please contact us at chiarap@ai.aiesec.org or to GST GCDP at olga.mavi@aiesec.net

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