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Chiara Alio a
winning by creativity in a world of commerce
CREATIVE PROCESS

The Wallas Model (1926)

PREPARATION INCUBATION ILLUMINATION VERIFICATION
CREATIVE PROCESS

Bandrowski’s Model for Creative Strategic Planning (1985)

ANALYSIS CREATIVITY JUDGEMENT
PLANNING

& ACT...
CREATIVE PROCESS

Barron's Psychic Creation Model (1988)

CONCEPTION GESTATION PARTURITION
BRINGING UP

THE BABY
T H E A L L E G O R Y 

O F T H E C AV E
Plato, Philosopher of Classical Greece
T H E C AV E
The place where the creative process starts.
VALUES CHART
City of Horten, Norway

CITY/SERVICE VALUES BRAND VALUES
WEALTHY
COLLABORATIVEEMPOWERING
INNOVATIVE
FRIENDLY
...
ONLINESS STATEMENT

Marty Neumeier

OUR

IS THE ONLY

THAT
offering
category
benefit
More on the book ZAG, by Marty Neumeier
PIXPRO

Office in Stockholm

PIXPRO

Company’s trueline

PIXPRO

Office Personalities

T H E F I R E
The place where we acquire knowledge.
USERS FLOW
Valys App Login
Flowchart created with Gliffy. More on www.gliffy.com
ANDROID & iOS
Spotting the differences
Alert messagesAction sheets
Android iOS Android iOS
Images and study by Chris O’Sul...
LOOK AND FEEL FOR VALYS APP
Existing illustrations
More on the website valys.nl
LOOK AND FEEL FOR VALYS APP
New icons and visual language for the App
VALYS APP
Interface design: lost password
VALYS APP
Interface design: account registration
VALYS APP
Interface design: booking trip
VALYS APP
Interface design: trip details
I D L E T I M E
The place where ideas combine randomly in our brain.
SYROS
View from the city
SYROS
View from the city
Wish you were here!
T H E S U N
The place where we are forced to test our ideas.
J AND BEYOND 2013
Noordwijkerhout, the Netherlands
J AND BEYOND 2013
Look and feel
J AND BEYOND 2015
Prague, Czech Republic
J AND BEYOND 2015
Look and feel
J AND BEYOND 2016
Barcelona, Spain
J AND BEYOND 2016
Barcelona, Spain
J AND BEYOND 2016
Look and feel
J AND BEYOND 2018
Cologne, Germany
J AND BEYOND 2018
Look and feel
J AND BEYOND 2018
Apparel
TRIVIA OBSCURA
Board Game
TRIVIA OBSCURA
Board Game
BEAUTIFUL CHEMISTRY
Chemical Structures
More on the website www.beautifulchemistry.net
ATOMIC STRUCTUREBIOMACROMOLECULES P...
BEAUTIFUL CHEMISTRY
Organic Molecular Structures
More on the website www.beautifulchemistry.net
TRIVIA OBSCURA
Cards and Symbols
SMASHING BOOK 6
Inspiration from my bike
SMASHING BOOK 6
Sketches and Book
SMASHING BOOK 6
Design explained
THE PATTERN TALES
In our studio in Ermoupolis, Syros
THE PATTERN TALES
Ermoupolis, Syros
THE PATTERN TALES
Limited-edition prints
THE PATTERN TALES
Limited-edition prints
THE PATTERN TALES
Limited-edition packaging for illy
THE PATTERN TALES
Limited-edition prints
GREAT IDEAS OF HUMANITIES 2018
Exhibition at the Chicago Design Museum
THE PATTERN TALES
Limited-edition prints
THE PATTERN TALES
Ermoupolis, Syros
@ChiaraAlio a
www.untilsunday.it
Thank You
The Shape of Thoughts
The Shape of Thoughts
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The Shape of Thoughts

For any designer, commercial realities and restraints can be a challenge, so how can we develop and maintain our creativity while delivering for our clients?

In this presentation, I share my personal thoughts and experience of how a sustainable balance between heart and mind is possible if we guide clients into our processes of learning and discovery, and how we can remain motivated, even during long-term projects, and avoid losing your souls in the process.

Gain beautiful insights on how you can harness your passion to boost your creativity and stay productive and how to ‘transform your work into a playground rather than a labour camp’.

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The Shape of Thoughts

  1. 1. Chiara Alio a winning by creativity in a world of commerce
  2. 2. CREATIVE PROCESS
 The Wallas Model (1926)
 PREPARATION INCUBATION ILLUMINATION VERIFICATION
  3. 3. CREATIVE PROCESS
 Bandrowski’s Model for Creative Strategic Planning (1985)
 ANALYSIS CREATIVITY JUDGEMENT PLANNING
 & ACTION
  4. 4. CREATIVE PROCESS
 Barron's Psychic Creation Model (1988)
 CONCEPTION GESTATION PARTURITION BRINGING UP
 THE BABY
  5. 5. T H E A L L E G O R Y 
 O F T H E C AV E Plato, Philosopher of Classical Greece
  6. 6. T H E C AV E The place where the creative process starts.
  7. 7. VALUES CHART City of Horten, Norway
 CITY/SERVICE VALUES BRAND VALUES WEALTHY COLLABORATIVEEMPOWERING INNOVATIVE FRIENDLY ACCESSIBLE UPLIFTING MOTIVATING HEARTY/FEMININE NURTURING RELIABLE
  8. 8. ONLINESS STATEMENT
 Marty Neumeier
 OUR
 IS THE ONLY
 THAT offering category benefit More on the book ZAG, by Marty Neumeier
  9. 9. PIXPRO
 Office in Stockholm

  10. 10. PIXPRO
 Company’s trueline

  11. 11. PIXPRO
 Office Personalities

  12. 12. T H E F I R E The place where we acquire knowledge.
  13. 13. USERS FLOW Valys App Login Flowchart created with Gliffy. More on www.gliffy.com
  14. 14. ANDROID & iOS Spotting the differences Alert messagesAction sheets Android iOS Android iOS Images and study by Chris O’Sullivan. More on this article https://bit.ly/2dPGxgz
  15. 15. LOOK AND FEEL FOR VALYS APP Existing illustrations More on the website valys.nl
  16. 16. LOOK AND FEEL FOR VALYS APP New icons and visual language for the App
  17. 17. VALYS APP Interface design: lost password
  18. 18. VALYS APP Interface design: account registration
  19. 19. VALYS APP Interface design: booking trip
  20. 20. VALYS APP Interface design: trip details
  21. 21. I D L E T I M E The place where ideas combine randomly in our brain.
  22. 22. SYROS View from the city
  23. 23. SYROS View from the city Wish you were here!
  24. 24. T H E S U N The place where we are forced to test our ideas.
  25. 25. J AND BEYOND 2013 Noordwijkerhout, the Netherlands
  26. 26. J AND BEYOND 2013 Look and feel
  27. 27. J AND BEYOND 2015 Prague, Czech Republic
  28. 28. J AND BEYOND 2015 Look and feel
  29. 29. J AND BEYOND 2016 Barcelona, Spain
  30. 30. J AND BEYOND 2016 Barcelona, Spain J AND BEYOND 2016 Look and feel
  31. 31. J AND BEYOND 2018 Cologne, Germany
  32. 32. J AND BEYOND 2018 Look and feel
  33. 33. J AND BEYOND 2018 Apparel
  34. 34. TRIVIA OBSCURA Board Game
  35. 35. TRIVIA OBSCURA Board Game
  36. 36. BEAUTIFUL CHEMISTRY Chemical Structures More on the website www.beautifulchemistry.net ATOMIC STRUCTUREBIOMACROMOLECULES POLYMERS
  37. 37. BEAUTIFUL CHEMISTRY Organic Molecular Structures More on the website www.beautifulchemistry.net
  38. 38. TRIVIA OBSCURA Cards and Symbols
  39. 39. SMASHING BOOK 6 Inspiration from my bike
  40. 40. SMASHING BOOK 6 Sketches and Book
  41. 41. SMASHING BOOK 6 Design explained
  42. 42. THE PATTERN TALES In our studio in Ermoupolis, Syros
  43. 43. THE PATTERN TALES Ermoupolis, Syros THE PATTERN TALES Limited-edition prints
  44. 44. THE PATTERN TALES Limited-edition prints THE PATTERN TALES Limited-edition packaging for illy
  45. 45. THE PATTERN TALES Limited-edition prints GREAT IDEAS OF HUMANITIES 2018 Exhibition at the Chicago Design Museum
  46. 46. THE PATTERN TALES Limited-edition prints THE PATTERN TALES Ermoupolis, Syros
  47. 47. @ChiaraAlio a www.untilsunday.it Thank You

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