Over the past few years, there has been an explosion of brand presence in the online world at the same time that, being on web has become a strategic choice for small companies and their business. The Internet has completely changed the way we communicate brands but also how consumers may perceive it.
From social media to digital advertising, and newsletters to online campaigns, the way to expose a company’s identity has become varied and complex.
We all agree that an easy and simple way to identify a company or a business is by their logo. However, the logo per se does not a brand or identity make.
So, are you sure you know how to communicate your brand or are you ready to commit a crime?
This presentation is inspired by:
The brand gap by Marty Neumeier
Zag by Marty Neumeier
Designing Brand Identity by Alina Wheeler
Wally Olins: the brand handbook by Wally Olins