A brief deck discussing the goals, uses, concept and pricing behind Vero. An early presentation we shared with clients.

1. VERO
Increase your sales with smarter emails
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2. Customers buy different
things at different times
Delivering the right message at the right time
results in higher conversions and increased
customer satisfaction.
Vero enables business owners to send one-to-one,
targeted emails when selling to hundreds,
thousands or even millions of people.
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3. What is Vero?
Vero is an email marketing, testing and optimisation
platform.
By tracking what your customers do in real time
Vero makes it easy for online marketers to setup
abandonment, re-marketing and product lifecycle
emails that increase conversions by up to 30%.
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4. Integration
Vero is designed to integrate with your website in 5
minutes, without the need for IT support.
Using Javascript, Vero tracks your customers’
actions. Out of the box campaigns monitor events
such as ‘Viewed product’, ‘Added product to cart’,
‘Started checkout’ and ‘Completed checkout’. You
can also track completely custom behaviours.
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5. Truly effective campaigns
The three most common eCommerce campaigns
are:
1. Cart abandonment: convert customers who abandon checkout,
2. Product lifecycle: re-target people who have previously purchased a product (e.g. a collared shirt)
with new products in the same / similar range,
3. Re-marketing: follow-up your eCommerce offer newsletters and emails by emailing customers who
have engaged with the offer just before the offer expires, to create urgency, and
4. Cross and up-sells: Setup campaigns that target customers who have purchased a product with add-
on products in a related category.
Vero makes it easy to setup and A/B test these and
other behavioural campaigns.
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6. Our methodology
1. Track actions
4. Make more money! 2. Automate emails
3. A/B test
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7. Pricing
$50/mo $150/mo $300/mo
30,000 emails/month 150,000 emails/month 400,000 emails/month
Higher volume plans are also available.
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8. Get in touch
You can signup for a free trial with full access to our
platform at http://www.getvero.com.
We love to share our knowledge and email
marketing expertise so, if you want a demo or are
keen to learn more, get in touch via:
support@getvero.com / (US) +1 650 843 9866 / (AUS) +61 02 8005 1556
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