Email marketing isn't about making noise, it's about listening to data. It's easier than you think to send the right emails at the right time, every time.
These slides offer great email examples from Airbnb, Amazon, Uber and SumAll. These aren't "blast" emails ... they are highly targeted and personalized triggered emails. This is your unfair advantage.
Hear Chris Hexton and Sean Ellis present these slides here: http://blog.getvero.com/webinar-how-to-growth-hack-the-inbox/