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ferwa chevel & mira uttamchandani
THE FUTURE OF
FOOD PREPERATION
HYPOTHESIS
There is a change in the way people
and companies prepare food.
People are craving transparency in
their ingred...
RESEARCH
• Only 31% feel food companies are transparent about food
production practices.
• Sixty-seven percent would like ...
A new government report reveals
that more Americans are eating at
home, and their diets are
improving
And most families ha...
CHANGE IN BUYING TRENDS
PRODUCTS smart knife
gives basic info on
freshness, nutrients,
& bacteria of cooking
ingredients
difficult to trust
what we...
economy
increase in purchasing power
decrease in price of organic food products
Accessibility: Distribution for organic pr...
knowledge & awareness
79% of customers
surveyed said
that they were
worried about
the safety of
their food
71% said the id...
technology
TREND FORCES
• advancement in technology (created problem - now being
solved by advancements in tech)
• Transit...
PRODUCTS tempeh-sure
personalized access
the ability to eat better
and more inspired foods
PRODUCTS nutrima
found something
unpleasant?
send results of
analysis to your smart
device
nutrimapper app - find
the best ...
list of ingredients
show up
PRODUCTS tellspec
point at food
can tell if there is man-made
stuff in your food
SERVICE ConeComm M360
• CSR PR company
• one stop service that helps
• identify & prioritizetop material isssuesas consume...
SUBCULTURES
Recipe searches
are in the top
tier of google
searches
Majority of Pinterest
Pictures are of Food
“Gluten Free...
PORTABILITY
AT HOME
PROVIDES TRANSPARENCY
TECHNOLOGYknowledge | security
HEALTH
an almost DIY approach to
dealing with ing...
CLIENT
COOKING SCHOOL
WHAT ARE THEY ALREADY DOING IN
RELATION TO TOPIC AREA
BRIEF
iPad APP
• appliances that include options/offer transparency
for the food being used/cooked
• set-up/layout of kitchen appliances ...
Sources
http://www.law.msu.edu/clinics/food/UrbanAgMvmnt.pdf
http://www.usatoday.com/story/news/nation/31/10/2013/fruit-in...
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The Future of Food Preparation - Vikings Appliances

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Ferwa Chevel & Mira Uttamchandani

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The Future of Food Preparation - Vikings Appliances

  1. 1. ferwa chevel & mira uttamchandani THE FUTURE OF FOOD PREPERATION
  2. 2. HYPOTHESIS There is a change in the way people and companies prepare food. People are craving transparency in their ingredients, foods, and especially in the manufacturing and preparation process of what they consume.
  3. 3. RESEARCH • Only 31% feel food companies are transparent about food production practices. • Sixty-seven percent would like to see the food industry take more action in educating people on how food is produced. • Only 34% say the agriculture industry is transparent
  4. 4. A new government report reveals that more Americans are eating at home, and their diets are improving And most families have been listening to the onslaught of advice about how to eat healthier RESEARCH
  5. 5. CHANGE IN BUYING TRENDS
  6. 6. PRODUCTS smart knife gives basic info on freshness, nutrients, & bacteria of cooking ingredients difficult to trust what we are eating agriculture chemicals and vegetables can’t eat food that is ‘fresh’ with confidence
  7. 7. economy increase in purchasing power decrease in price of organic food products Accessibility: Distribution for organic products has improved making it more readily available TREND FORCES • The U.S. Department of Agriculture : number of direct-sales markets has inceased %9.6 in the past year (Farmers Market) - farmers markets across the country now registered with the USDA is 7,864. In 1994, there were 1,744 • carrots, onions, pinto beans, lettuce, mashed potatoes, bananas and orange juice are all less expensive per portion than soft drinks, ice cream, chocolate candy, French fries, sweet rolls and deep-fat fried chicken patties - report from U.S. Department of Agriculture's Economic Research Service
  8. 8. knowledge & awareness 79% of customers surveyed said that they were worried about the safety of their food 71% said the idea of organic food is ‘appealing’ 2 out of 3 consumers (65%) want to know more about where their food comes from TREND FORCES According to surveys: • headlines on mad cow disease • taco shells made with genetically modified corn not approved for human consumption, • antibiotic residue and • pesticides residue in conventional food products have NOT gone unnoticed.
  9. 9. technology TREND FORCES • advancement in technology (created problem - now being solved by advancements in tech) • Transitioned from a hunter gatherer society to an industrialized on. • Processed foods tend to emphasize tasty ingredients like sugar, salt and fat • To decrease transportation costs and extend shelf life, they contain less water, leaving each morsel of food more densely packed with calories.
  10. 10. PRODUCTS tempeh-sure personalized access the ability to eat better and more inspired foods
  11. 11. PRODUCTS nutrima found something unpleasant? send results of analysis to your smart device nutrimapper app - find the best local sellers when on the go sustainable calculates: • nutritional values • possible toxins • freshness
  12. 12. list of ingredients show up PRODUCTS tellspec point at food can tell if there is man-made stuff in your food
  13. 13. SERVICE ConeComm M360 • CSR PR company • one stop service that helps • identify & prioritizetop material isssuesas consumers demand more transparency “Stakeholders – from shareholders to employees – are demanding more transparency”
  14. 14. SUBCULTURES Recipe searches are in the top tier of google searches Majority of Pinterest Pictures are of Food “Gluten Free” Dieters Vegan Dieters FOODIES “Food has become a universal language on the internet” - CEO of Supermarketguru.com URBANITES time-short, trend-sensitive, media-centric, culturally aware
  15. 15. PORTABILITY AT HOME PROVIDES TRANSPARENCY TECHNOLOGYknowledge | security HEALTH an almost DIY approach to dealing with ingredients REVEALS KEY INSIGHTS CODES
  16. 16. CLIENT COOKING SCHOOL WHAT ARE THEY ALREADY DOING IN RELATION TO TOPIC AREA BRIEF iPad APP
  17. 17. • appliances that include options/offer transparency for the food being used/cooked • set-up/layout of kitchen appliances for retail • gadgets that allow customers, (consumers at home) - to find out more about their food • portable, small, gadgets, for consumers that eat at home or outside - either way • appliances that cater to the urban gardeing move- ment - urbanites are growing more ingredients at home - trust and safety of ingredients SUGGESTIONS OPPURTUNITIES FOR VIKING
  18. 18. Sources http://www.law.msu.edu/clinics/food/UrbanAgMvmnt.pdf http://www.usatoday.com/story/news/nation/31/10/2013/fruit-increase-juice-decreases/3308427/ http://www.cnn.com/21/01/2014/health/time-report-eating/ http://www.foodproductdesign.com/news/03/2014/consumers-demand-more-transparency-from-food-comp.aspx http://wehatesheep.com/news/2014/mar/25/consumers-still-hunger-more-transparency-food-indu/ http://www.ers.usda.gov/data-products/food-expenditures.aspx#.U2rd9o4golY http://www.nyc.gov/html/doh/downloads/pdf/cdp/farmers-market-report11-.pdf http://www.conecomm.com/sustainable-beef http://electroluxdesignlab.com/en/submission/nutrima/ http://www.fastcoexist.com/3024951/we-took-the-laser-scanner-that-tells-you-whats-in-your-food-out-for-a-spin http://www.conecomm.com/m360 http://electroluxdesignlab.com/en/submission/smart-knife/ http://usatoday30.usatoday.com/news/nation/story/03-08-2012/farmers-markets-increasing/1/56727330 http://www.ad-ology.com/consumers-crave-transparency-food-industry/#.U2rbkseB6V4 http://usatoday30.usatoday.com/news/health/story/17-05-2012/healthy-food-cost-USDA/1/55018070?csp=34news http://www.organicconsumers.org/Organic/marketincrease73001.cfm http://www.tempehsure.com/index.html http://www.pinterest.com/chevf387/final-research-eating-habitsconsumption-of-food/ http://www.pinterest.com/mirauttam/final-researcheating-habits-consumption/ http://ferwachevel.tumblr.com/ http://mirauttam.tumblr.com/

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