MISSIONThe mission of Southwest Airlines is dedication to the highest quality of customer service delivered with a sense of warmth, friendliness, individual pride, and company spirit.
Incorporated in Texas in U.S. by Herb Kelleher and Rollin king in 1971 Commenced customer service with 3 boeing 737 aircraft Now operates more than 500 boeing 737 aircraft Operate more than 3300 flights a day 35000 employees engaged The United States’ most successful low- fare, high frequency airline Known as a “discount airline” since 1973
Recognized by Fortune Magazine. 2003 Selected as “AIRLINE FOR THE YEAR” 2007 included in top 100 most innovative technology organization First airline to establish a home page on internet Ranked number one in customer service
. • Work should be fun ...it can be play . . . Enjoy it. Humour • Both at workplace and inside the plane • Work is important ...don’t spoil with seriousness. altruism • Welfare of people comes first • Symbol • Theme luv
Defined as: “art of motivating a group of people to act towards achieving a common goal”According to HERB KELLEHER Leadership is a way of life, culture, desire and commitment Leadership is the job of every employee, not just upper level management Every employee should have the ability to ascertain situations and be able to act on their own decision Employees should be able to lead other employees to make decisions
WHY IT IS SUCCESSFUL ? Trust TrainingManagement style Leadership Work-cultureFamily spirit
• Hard work, High energy, fun andWORK CULTURE creativity reinforced through training • Eagerness to be at the top. COMPETITIVE • Challenges top competitors as USENVIRONMENT AIR,UNITED, DELTA • CEO HERB KELLEHER played major role LEADERSHIP with his unique mgmt style.
• Trust of customers declared it as most TRUST admired airlines and company.OPEN SHARING OF • Respects ideas of employees. • Committee of managers, employee INFORMATION interaction.CREATIVITY SPIRIT • Respect for sense of humor
• No international• Employee flight. satisfaction• Customer service • Carry small amount• Low fares cargo.• Stable profitability Strengths Weakness Opportunity Threats • Government • Operate At regulations and International restrictions Level • Fluctuation in • Focus On gas and oil Popular prices Destinations
Use a single aircraft model (Boeing 737)Fly short routesSecondary airport20 minute turnaround timeNo travel agent reservations
Fuel hedging Operated only one model of aircraft Boeing 737, medium range-narrow body commercial passenger jet aircraft Easy to replace parts and ground support equipment