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Social media solution for s hinsei bank in japan

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Social media solution for s hinsei bank in japan

  1. 1. 1 Group 8
  2. 2. 2 Who are we? Our understanding Current Status Social Sites in Japan, usage and medium of access Phase 1 –Reaching Customers Phase 2 - Reaching employees Benefits and Competitive Edge Time and Cost 1 2 3 4 5 6 7 8
  3. 3. » Vast pool of consultants with varied domain expertise in banking » Leading name in global consulting brands Prior major successful projects in the region: » Shinhan Bank, Korea: IT Transformation and Governance » Mobank, Japan: Risk Management » Rakuten, Japan: E-Commerce Platform 3
  4. 4.  Ubiquity of Shinsei bank in the cyber world  Harness the power of Social media marketing 2.0 to gain competitive advantage  Customer empowerment through popular social networking applications  Cost effective methods to understand functional and emotional needs of customers  Utmost data security and data integrity on the public domain  Customer retention and loyalty  Employee engagement through state-of-the-art intranet capabilities 4
  5. 5. » Banks are moving into the Social Networking Space » Internet usage is maximum using Mobiles » Most used application on SNS are games » The top three SNS in Japan are ˃ Yahoo Mobage Town ˃ Gree ˃ Mixi » Recent developments – Mixi and Mobage opened API’s for third party developers to develop applications 5
  6. 6. 6 Source: Mobile Marketing Data Labo., Aug. 2009; n=3,880 Source: Cross Marketing, Sep. 2009; n=2,993 Foreign players struggle to get footing in Japan Big three dominate the social networking marketplace in Japan 68.4% 53.5% 43.0% 9.3% 7.8% 0.9% 0.3% 0.3% 19.6% 0.0% 10.0% 20.0% 30.0% 40.0% 50.0% 60.0% 70.0% 80.0% mobage town mixi gree puchige friends ixen my space japan Twitter facebook Other
  7. 7. 68.2% 59.5% 56.2% 48.6% 44.1% 41.6% 39.8% 35.1% 24.1% 22.3% 9.8% 12.7% 0% 10% 20% 30% 40% 50% 60% 70% 80% Blog Games Messaging Avatars Communities Circles Profiles News Albums User search Videos Other 8 Source: Mobile Marketing Data Labo., Aug. 2009; n=3,880 (multiple responses allowed) Good selection of games is an important attribute of successful social network in Japan
  8. 8. Jan-09 Feb-09 Mar-09 Apr-09 May-09 Jun-09 Jul-09 Aug-09 Sep-09 4.32 3.87 4.25 3.97 4.28 4.07 4.08 4.09 4.52 10.69 9.76 11.1 10.49 11.41 10.99 11.49 11.93 11.44 PC Mobile (billions) 9 Source: Mobile Marketing Data Labo., Aug. 2009; n=3,880 (multiple responses allowed)
  9. 9. Community Pages  www.gree.jp  www.mixi.jp  www.yahoo.mbga.jp (Yahoo Japan) Real- time updates on Products and Services Information provided in English and Japanese languages Customer interaction » Discussion forums » Communication channel connecting bank relationship managers 10
  10. 10. Customer engagement using games » Online stock market simulations » Gaming applications Applications on the Social websites » Access basic account information » Raising grievance issues with the bank » Redirecting users to Bank website for monetary transactions » Exclusive online privileges/benefits 11
  11. 11. Create a BANG on FACEBOOK and Twitter Customer interaction through various functionalities » Groups » Like pages » News feed » LIVE chat with Shinsei relationship managers » Create awareness of Shinsei’s Facebook page through email, SMS alerts » Create APIs to redirect to official Shinsei bank website » Partnership with for network infrastructure and authentication 13
  12. 12. Phase - 2 Intranet Applications Information related to all on- going and past Projects in the company General information on each BU General company related informationReal-time Stock Market related information News Self report generation for employees e-Learning portal Employee Communities e-Greeting cards Personal Pictures and videos upload e-Library Bulletin Board Employee Blogs Activities and Events happening in each BU Employees Directory 14
  13. 13. » Improved customer engagement » Learn customer preferences » Attract new segment of customers through social media » Increased speed of response to feedback » Aid in brand building » Effective knowledge and resource sharing through intranet application 15
  14. 14. 16 Work Stack Week1 Week2 Week3 Week4 Week5 Week6 Week7 Week8 Week9 Week10 Week11 Week12 Analysis Design Web development System Testing Documentation Deployment Deployment Testing Total Time : 12 weeks
  15. 15. 17 Phase Schedule (weeks) Per Day Rate in US$ Cost in US$ Resource Type Analysis 2.5 $1,000 $175,00 Analyst Design 2 $800 $112,00 Solution Architect $500 $7000 2 IT Consultants Web development 6 $300 $12,600 3 IT Consultants $500 $21,000 1 DBA $500 $21,000 2 Senior Developers $250 $105,00 1 Web Developers System Testing 5 $200 $7000 3 Software Testers Documentation 11 $100 $7,700 Technical writers Deployment 3 $3,000 $63,000 Deployment team Deployment Testing 3 $200 $4200 Software testers 32.5 $182,700 Total Cost of Implementation – $182,700
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  17. 17. » SPJ Consultants Inc has led a revolution in IT consulting in South Asia » Proven track record in blending IT solutions with Social Networks » Understood Shinsei Bank’s requirement in retail banking and conducted extensive market research to come up with a unique solution » SPJ Consultants Inc offers a 2-phased approach spread over 12 weeks » Cutting edge technology and innovative ideas @ estimated cost of $182,700 19

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