Prosumerism
Gary Becker [1965]:
Nonworking time may
now be more
important to economic
welfare than working
time, yet the attention
pai...
with electric
technology, the
consumer will
become a producer
His prosumer
philosophy
was first
popularized
in China.
He is currently the
#2 bestselling
author in China.
Activities created
outside of the profit
economy that add value to it.
DIY [do it yourself].
UGC [user generated content].
A product
consumer that also
customizes said
product in
innovative ways.
Consumer/Producer.
Napster and iTunes

Napster took music
out of the money
economy and transferred
it into the prosumer
economy.
Napster and iTunes

Then iTunes used the
Web to move music
downloading back into
the money economy,
creating a very viable...
Napster and iTunes

Zuckerberg was
first noticed for
making a prosumer
mp3 app that would
find songs based
on your likes a...
X-Box 360
Microsoft introduced the
connect plug-in to the Xbox 360
which allowed movement based
control of the game. When
...
Consumer innovation
In the U.K., they did a study
and they found that
2.9 million users in the U.K.
did some form of consu...
‘The illiterate of the 21st century will not be
those who cannot read and write, but those
who cannot learn, unlearn, and ...
Prosumerism
Prosumerism
Prosumerism
Prosumerism
Prosumerism
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Prosumerism

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Prosumerism

  1. 1. Prosumerism
  2. 2. Gary Becker [1965]: Nonworking time may now be more important to economic welfare than working time, yet the attention paid by economists to the latter dwarfs any paid to the former.
  3. 3. with electric technology, the consumer will become a producer
  4. 4. His prosumer philosophy was first popularized in China. He is currently the #2 bestselling author in China.
  5. 5. Activities created outside of the profit economy that add value to it. DIY [do it yourself]. UGC [user generated content].
  6. 6. A product consumer that also customizes said product in innovative ways. Consumer/Producer.
  7. 7. Napster and iTunes Napster took music out of the money economy and transferred it into the prosumer economy.
  8. 8. Napster and iTunes Then iTunes used the Web to move music downloading back into the money economy, creating a very viable business that did not exist before.
  9. 9. Napster and iTunes Zuckerberg was first noticed for making a prosumer mp3 app that would find songs based on your likes and dislikes.
  10. 10. X-Box 360 Microsoft introduced the connect plug-in to the Xbox 360 which allowed movement based control of the game. When users started improving on it, the company decided to start offering support to the users, creating a sort of ecosystem of innovation.
  11. 11. Consumer innovation In the U.K., they did a study and they found that 2.9 million users in the U.K. did some form of consumer innovation, but only 2% try to create some form of patent or intellectual property protection.
  12. 12. ‘The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn.’ - Alvin Toffler

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