Demystifying Search Engine Optimisation: Effective creative strategies
<ul><li>Google wants to: </li></ul><ul><li>Identify the topic of EACH PAGE </li></ul><ul><li>Identify the subject matter o...
Technical vs Creative SEO Link building Blog writing Competitor research 301 redirects Fresh and unique content XML site m...
Tip #1 <ul><li>Using your keyword research for marketing </li></ul>
Tip #2 <ul><li>Seek out the long-tail search terms </li></ul>
The long tail of search
 
 
Google Keyword Tool
Tip #3 <ul><li>Lay out your website in a clear and logical fashion </li></ul>
No clear hierarchy of content
Clear hierarchy of content
Tip #4 <ul><li>Know where to put your keywords for greatest effect </li></ul>
Keywords on your page
Tip #5 <ul><li>Do your competitor research </li></ul>
 
Tip #6 <ul><li>Write a blog </li></ul>
 
 
 
<ul><li>SEO  </li></ul><ul><li>Why bother? </li></ul>
 
 
 
 
 
The bottom line: <ul><li>If Google can’t find you, then neither can anybody else… </li></ul>
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Viva Presentation Creative SEO

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Get creative with your SEO strategy

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Viva Presentation Creative SEO

  1. 1. Demystifying Search Engine Optimisation: Effective creative strategies
  2. 2. <ul><li>Google wants to: </li></ul><ul><li>Identify the topic of EACH PAGE </li></ul><ul><li>Identify the subject matter of the website as a whole </li></ul><ul><li>Assess the relevancy of your website to the search term </li></ul><ul><li>Compile a list of QUALITY websites </li></ul>
  3. 3. Technical vs Creative SEO Link building Blog writing Competitor research 301 redirects Fresh and unique content XML site maps Well-written content Not 100% Flash Link bait No links inside JavaScript Easy to navigate No frames Strong usability Clean URL structure On-page keyword inclusion Fast loading pages Keyword research Well-formed code Creative Technical
  4. 4. Tip #1 <ul><li>Using your keyword research for marketing </li></ul>
  5. 5. Tip #2 <ul><li>Seek out the long-tail search terms </li></ul>
  6. 6. The long tail of search
  7. 9. Google Keyword Tool
  8. 10. Tip #3 <ul><li>Lay out your website in a clear and logical fashion </li></ul>
  9. 11. No clear hierarchy of content
  10. 12. Clear hierarchy of content
  11. 13. Tip #4 <ul><li>Know where to put your keywords for greatest effect </li></ul>
  12. 14. Keywords on your page
  13. 15. Tip #5 <ul><li>Do your competitor research </li></ul>
  14. 17. Tip #6 <ul><li>Write a blog </li></ul>
  15. 21. <ul><li>SEO </li></ul><ul><li>Why bother? </li></ul>
  16. 27. The bottom line: <ul><li>If Google can’t find you, then neither can anybody else… </li></ul>

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